In This Issue
Kennelpak put in administration with loss of 51 jobs
Wilsons launches fresh meals for dogs
Why PATS is such an important date in pet trade calendar
The Animal People Recruitment Company donates stand space at PATS to support Birmingham Dogs Home
Fold Hill Foods scoops double win in prestigious awards
Trinkety Paws to exhibit at top dog event
Independent pet shop wins Retailer of Year award
PAWD DRINKS lends support to National Dog Awareness Week
Paleo Ridge launches new website to enhance customer experience
Get your own copy of Pet Trade Xtra
Sustainable dog chew brand set to launch in UK
Animal Focused Alliance secures Primary Authority partnership for Wales
Workload and understaffing ‘leading causes of veterinary burnout’, survey finds
Potential gains from early treatment for diagnosed cats with diabetes
The best of last edition of Pet Trade Xtra
Large independent pet store changes ownership
South coast pet shop set to close next month
GA Pet Food Partners hosts premier industry event
Picture special from award-winning brand's new store
Pet Industry Awards now open for entries
Attract wild birds with plenty of water, says Honeyfield’s
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Kennelpak put in administration with loss of 51 jobs

Pet distributor Kennelpak has been put into administration by its owners – private equity firm Endless – with the loss of 51 jobs...

The administrators have completed a “pre-pack” sale of the Yakers brand to Assisi Pet Care.


Pet distributor Kennelpak has been put into administration by its owners – private equity firm Endless – with the loss of 51 jobs.

 

Kerry Bailey and Mark Thornton of BDO were appointed joint administrators of Kennelpak on Thursday (July 3).

 

The administrators have completed a “pre-pack” sale of the Yakers brand together with stock and other associated assets to Assisi Pet Care.

 

It has been announced that 51 people have been made redundant, including staff in business development, supply chain and marketing roles. The joint administrators say they are “exploring options” for the sale of the remaining assets of the company.

 

Kerry Bailey said: “Kennelpak is a well-established operator within the pet food sector. We are delighted to have secured a sale of the Yakers brand and continuity for the company’s suppliers and customers of a well-known brand.

 

“Regrettably, on appointment we have had to make 51 people redundant and we are supporting them to make their claims to the redundancy payments service.”

Wilsons launches fresh meals for dogs

Wilsons Pet Food has unveiled a brand-new range of freshly prepared meals for dogs, proudly made in Scotland. Each recipe is packed with prime cuts of meat, wholesome ingredients, and boosted with prebiotics and probiotics for optimal gut health...


 

Wilsons Pet Food has unveiled a brand-new range of freshly prepared meals for dogs, proudly made in Scotland. Each recipe is packed with prime cuts of meat, wholesome ingredients, and boosted with prebiotics and probiotics for optimal gut health.

 

Designed to meet the rising demand from pet owners who want fresh, high-quality meals without freezer space required, the innovative pantry fresh range, offers the nutritional benefits of fresh food with the convenience of cupboard storage.

 

The natural range includes eight delicious recipes, featuring single-protein options like beef, lamb, chicken, and turkey, as well as dual-protein blends such as venison & duck or fish & beef. Each meal is made with 61% to 74% fresh meat and gently steam-cooked at low temperatures to preserve flavour and nutrients – without the need for artificial additives, preservatives, or binding agents.

Packed with wholefoods, superfoods, vitamins, minerals and pre and probiotics, the nutritionally complete meals contain all the key essential nutrients that a dog needs for optimum health. Carefully selected ingredients support digestive health, joint care and mobility, healthy skin and a glossy coat.  With grain free or wheat free recipes, Wilsons fresh is also an ideal option for dogs with sensitive tummies.   Dogs can enjoy tasty recipes such as Beef with sweet potato, seaweed and chia, or Lamb & Rice with green beans, carrot and seaweed. 

 

The range also features two puppy-specific recipes, tailored to support brain development, strong bones and healthy digestion, giving young dogs the best start in life.   

 

Craig Wallace, Managing Director at Wilsons, said of the launch: "Wilsons Fresh is our biggest investment to date—and one we’re incredibly proud of. To contribute to improved nutrition in pet food means a lot to me personally and the whole team.  We’ve already done this with our cold pressed natural dry dog food, offering a healthier alternative that we believe is better than so much out there, without costing the earth. And now with fresh, we believe this is a step on from the mainstream options, but again at great value for the high quality, and comparable in price to a tin of premium dog food."

 

"By creating meals that are pantry fresh, we’re giving pet owners and stockists the convenience of fresh, nutritious food without the need for freezer space, providing healthier options to help dogs thrive. 

The freshly prepared meals are suitable for dogs aged 2 months and over and come in convenient 380g pouches. RRP from £3.60 per pouch. Available in cases of eight, with RRP from £28.80. Designed for cupboard storage, the meals stay fresh for up to four days in the fridge once opened. 

 

 

For pet owners who like to tailor their dog’s mealtimes, the fresh recipes also work perfectly as a mixer or topper alongside Wilsons Cold Pressed dry dog food, offering a nutritious and balanced diet.

 

For stockist information on the new range of Wilsons fresh, visit trade.wilsonspetfood.co.uk or  contact the team at sales@wilsonspetfood.co.uk.  

Why PATS is such an important date in pet trade calendar

PATS 2025 will stage the biggest event in its 16-year history when it moves to its new home of Hall 1 of the NEC Birmingham in September. Johnson’s Veterinary Products, which has exhibited at every show since the exhibition launched in 2009, explains why it thinks PATS is such an important date in the pet trade calendar...


 

PATS 2025 will stage the biggest event in its 16-year history when it moves to its new home of Hall 1 of the NEC Birmingham in September.

 

The Pet and Aquatics Trade Show will host more than 400 exhibitors at the event, which takes place over three days from Sunday, 28th September to Tuesday 30th September 2025.

 

Johnson’s Veterinary Products has exhibited at every PATS show since the exhibition launched in 2009 and knows the value of showcasing its new products at the event.

 

Here, the award-winning brand explains why it thinks PATS is such an important date in the pet trade calendar.

 

What are your recollections of the first PATS show at Sandown Park in 2009?

There was a real sense of buzz and enthusiasm surrounding the introduction of the new show format and its Southern location, which offered improved accessibility for retailers in that region. Attendance was strong and the event generated a lot of interest.

 

Can you remember what new products you unveiled at that first show?

The spotlight was on our flagship 4fleas® range along with the Clean ‘n’ Safe® and comprehensive shampoo ranges, all of which were showcased prominently as core offerings at the event (see picture above).

 

How has Johnson’s Veterinary Products developed since that first show?

Since then, Johnson’s has expanded significantly in both company size and product portfolio. We've consistently introduced new innovations that respond to evolving market trends. A major milestone was celebrating our centenary in 2021 – a proud moment marking 100 years of supporting pet owners and retailers.

 

Do you think exhibiting at every PATS show over the past 16 years has helped that development?

Absolutely! Exhibiting regularly at PATS has been instrumental in reinforcing our brand presence and underlining our ongoing dedication to independent pet shops across the UK. It’s been particularly valuable in championing pet healthcare, an area that often doesn’t get the spotlight it deserves in keeping our pets happy and healthy.

 

Have you got a highlight from exhibiting at PATS?

There are countless standout moments – probably too many to single out just one! And a few we probably shouldn’t share here.

 

You’ve always been a keen supporter of the independent pet retailer, is that why you launched National Pet Shop Day™?

Yes, that was the key motivation. For over a century, we’ve supported independent pet shops across the UK, recognising their role in offering knowledgeable advice and services. National Pet Shop Day™ was created to honour their dedication and our way of giving back too. Now in its second year, and supported this year by national bodies PIF (Pet Industry Federation) and Bira (British Independent Retailers Association), the initiative continues to shine a spotlight on the passion and commitment of these local pet businesses. It's a celebration of the value of independent pet shops, not just as suppliers, but as pet health and wellbeing hubs offering trusted advice and meaningful customer care.

 

How successful has that campaign been?

The response has been incredible. In its first year, over 200 pet shops took part in a variety of ways – from community events to customer promotions – driving both loyalty and footfall. Momentum has only grown, with over 400 retailers already signed up for this year’s event. The 2025 campaign, launching on Saturday 12th July, is shaping up to be the biggest yet, thanks to enthusiastic support from both the pet product retailers and partners like PIF and Bira, who share our mission to drive more footfall to the high street and champion these businesses. And with every shop putting its own spin on the festivities, members of the public can look forward to even more creativity and fun-filled events across the UK, from special offers, expert drop-ins, competitions, parties and plenty of treats, for pets and their people alike. To find out more, visit our website at nationalpetshopday.com 

 

How much are you looking forward to this year’s show in Hall 1 at the NEC?

We’re thrilled to be exhibiting at the NEC. Being based in Birmingham, it’s right on our doorstep, which makes it extra convenient. We’re really looking forward to being part of the largest PATS show yet, reconnecting with friends and industry partners, and taking in all the excitement that comes with it.

 

Will you be unveiling new products at the show?

Yes, we’re excited to present our latest addition – Guardian® plus, an affordable pet healthcare range designed to complement our trusted and best-selling 4fleas® products. This new veterinary-strength, triple-action spot-on treatment for cats and dogs effectively tackles fleas, ticks, and lice, while also breaking the life cycle by preventing the development of eggs and larvae. The Guardian® plus range also includes our Guardian® Home Flea Spray, providing total protection in the home environment. Together, they offer an affordable, comprehensive solution for pet owners, combining ease of use with proven effectiveness.

 

Is it true Johnson’s Veterinary Products hasn’t missed a national trade exhibition during the past 50 years?

Johnson's Veterinary Products is proud of the fact it has never missed a national pet trade show since 1971 (see photo above of the first National Trade Show in Harrogate 1971). We don’t think any other company can lay claim to such a distinguished consecutive appearance record.

 

Make sure you don’t miss PATS 2025 where Johnson’s Veterinary Products will be on stand B43. Register for your free entry at www.patshow.co.uk now. 

The Animal People Recruitment Company donates stand space at PATS to support Birmingham Dogs Home

As part of its continued mission to give back to the industry and the community it serves, The Animal People Recruitment Company will be sharing the spotlight at this year’s PATS trade show by giving the majority of its stand space to longstanding charity partner, Birmingham Dogs Home...


 

As part of its continued mission to give back to the industry and the community it serves, The Animal People Recruitment Company will be sharing the spotlight at this year’s PATS trade show by giving the majority of its stand space to longstanding charity partner, Birmingham Dogs Home.

 

PATS – the Pet & Aquatics Trade Show – will take place in Birmingham, the home city of both organisations. The Animal People Recruitment Company, known for its specialist work in recruitment and consultancy within the pet and animal health industries, has worked closely with Birmingham Dogs Home for several years. A donation is made to the charity every single time a candidate is successfully placed into one of its clients’ businesses – a commitment that’s built into the very heart of its recruitment process.

 

This year, the organisation is taking its support even further by offering Birmingham Dogs Home a chance to exhibit from its stand at PATS 2025, helping the charity raise vital awareness among leading pet businesses, brands, and industry professionals.

 

Chris Whatling, Co-Founder and Managing Director of The Animal People Recruitment Company, said: “Our partnership with Birmingham Dogs Home is one of the most meaningful parts of our business. Every single dog they care for, and every story of resilience they represent, reminds us why we work in this industry. Giving them space on our stand at PATS – in the heart of our home city – felt like the most natural and important thing we could do this year. I’d love to see more businesses within the pet space get behind them, especially while exhibiting at PATS. Together, we can help them reach more people and continue the amazing work they do.”

 

With hundreds of placements made across the pet and animal health industry in the last four years, The Animal People Recruitment Company has built a reputation not just for expertise and results, but for living its values – honesty, kindness, and inclusivity – in every partnership.

 

The team invites visitors to Stand A51 at PATS to meet representatives from Birmingham Dogs Home, learn more about their mission, and discover how businesses can get involved.

 

For more on how The Animal People Recruitment Company gives back, visit: https://www.animalpeoplerecruitment.com/giving-back

Fold Hill Foods scoops double win in prestigious awards

Despite launching less than a year ago, Ruffingtons – part of the Fold Hill Foods family – is celebrating a phenomenal win at this year’s Pet Product Marketing Awards, taking home the gold award for Retailer Recommended Emerging Brand of the Year. It is joined by newly acquired business, Brambles, which won the Wild Animal Product of the Year.


Despite launching less than a year ago, Ruffingtons – part of the Fold Hill Foods family – is celebrating a phenomenal win at this year’s Pet Product Marketing Awards, taking home the gold award for Retailer Recommended Emerging Brand of the Year.

 

It is joined by newly acquired business, Brambles, which won the Retailer Recommended Wild Animal Product of the Year.

 

The award wins come just nine months after Ruffingtons began trading, making its debut appearance at PATS in September 2024. Since, the company has announced major stockist listings including in multi-site specialist pet retailer, Pets Corner, and within online retailer, Very; as well as earning high-profile endorsements from the likes of radio DJ Scott Mills, actor Bradley Riches, and TV personality Ollie Locke.

 

Pet Product Marketing commented: “Ruffingtons is connecting with owners, and the trade, because its range taps into the pet humanisation trend. Owners treat their pets as valued family members – no longer add-ons – and this means involving them in family celebrations! The artisan luxury treats give a way for owners to spoil their pets at a good price point. Expect Ruffingtons to continue to break through!”

Ruffingtons is a curated collection of seven patisserie-style, luxury dog treats. Available directly online and through stockists, the range includes Dog Eclairs, Terrier Truffles, and Canine Cupcakes. These hand-decorated, edible works of art are free from artificial additives, hand-finished, and are all beautifully packaged and sealed with love.

 

It was an abundant award win for Fold Hill Foods, after the company’s recently acquired business Brambles also achieved the Wild Animal Product of the Year award for the Crunchy Hedgehog Food. Brambles, a manufacturer of food for hedgehogs, swans, and ducks, joined the company’s portfolio in March of this year.

 

Ben Mankertz, Managing Director of Fold Hill Foods said: “We’re extremely proud of the way Ruffingtons has made a splash in the market, and the success Brambles has achieved since joining the Fold Hill Foods family. Thank you and congratulations to everyone who has worked to make the brands the triumph they are.”

 

To find out more about Ruffingtons or to enquire about stocking the range, head to the website.

 

To find out more about Brambles or to enquire about stocking the range, head to the website.

Trinkety Paws to exhibit at top dog event

Leading pet accessory company Trinkety Paws, who design and manufacture fashion-forward, practical collars and leads for dogs are joining a host of leading companies in the pet industry at Edition Dog Live on 6 July at NAEC Stoneleigh...


 

Leading pet accessory company Trinkety Paws, who design and manufacture fashion-forward, practical collars and leads for dogs are joining a host of leading companies in the pet industry at Edition Dog Live on 6 July at NAEC Stoneleigh.

 

The event which is a feast for dog lovers everywhere will include live performances, a tail-wagging dog picnic, a fun-filled dog show, and a chance to meet the breeds. You will also be able to shop till you drop, watch jaw-dropping demos, and visit the Professionals Village for expert advice. There will be interactive hubs to take part in as well.

 

Experts appearing at the show include : Dr Scott Miller ITV This Morning vet,  Rachael Jackson, a seasoned professional in veterinary physiotherapy, Tellington TTouch training, and dog behaviour, and Caroline, better known as Lovemud Dog Lady,  a pet-level dog groomer with over 12 years of experience and a social media following of 650,000 devoted dog lovers.

 

Trinkety Paws was founded by Nadine Berger who started the business as a hobby when she spotted a gap in the market for dog accessories that were not only stylish and vibrant but were also practical for her two dogs, Ozzie a Weimaraner and Labrador Cross and Cooper, a German Shorthaired Pointer.  During Nadine’s research she came across BioThane© a brilliant material that was waterproof, easy to clean and available in a whole rainbow of colours. It was also adaptable enough to incorporate different designs and patterns. Her hobby eventually turned into an award-winning business.

 

Nadine said: “At Trinkety Paws, we blend function and fashion to create high-quality, durable dog accessories that are as bold and joyful as the dogs who wear them. Every item is expertly handmade in our workshop using only premium materials, such as our waterproof BioThane© webbing, and premium Rope. Both waterproof, easy to clean, and built to last. 

 

“BioThane® is smooth, vegan, odour-free, and strong enough to handle the most adventurous dogs, while our rope is lightweight, quick-drying, and resistant to mould and dirt. Whether your pup loves muddy trails or wild swims, our accessories are made to keep up and look great doing it.

 

“We currently handcraft around 800 products each month, a number that’s steadily rising thanks to the popularity of our designs.” 

 

 

Trinkety Paws’ typical customers are passionate dog lovers who want high-quality accessories that match their pup’s personality and lifestyle. They range from adventurous explorers who put their waterproof gear to the test, to stylish urban dog owners who love bold colours, style and fashion-forward design. They can cater for every size and breed—from tiny toy breeds to giant breeds and with over 50 collar and lead designs, they offer something for every pup and every walk—from rugged countryside trails to polished city strolls. Products are recommended by dog walkers, trainers, and vets and Trinkety Paws also work closely with many SEND customers and wheelchair users to create custom-fit solutions that meet their individual needs. 

 

You can see Trinkety Paws’ latest designs at the show so pop along to their stand.

 

For further information visit www.trinketypaws.co.uk

Independent pet shop wins Retailer of Year award

An independent pet shop in Devon has been named Retailer of the Year in a local business award competition. The Lyn Valley Dog House in village of Lynton, picked up the honour at the North Devon Business Awards.


 

An independent pet shop in Devon has been named Retailer of the Year in a local business award competition.

 

The Lyn Valley Dog House in village of Lynton, picked up the honour at the North Devon Business Awards.

 

The business, run by Jacquie Dove, was praised for carving out a successful niche with visitors and locals with a number of entrepreneurial ideas, including the supply of treat boxes to dog-friendly hotels and guest houses.

 

Jacquie said she was honoured to receive the award and proud that it shone a light on Lynton and Lynmouth.

 

Click here to watch Jacquie receiving her award.

 

 

PAWD DRINKS lends support to National Dog Awareness Week

PAWD DRINKS is lending its support to the National Dog Awareness Week, a campaign by Royal Mail Group/CWU aimed at raising awareness of dog attacks on delivery workers. ..


 

PAWD DRINKS is lending its support to the National Dog Awareness Week, a campaign by Royal Mail Group/CWU aimed at raising awareness of dog attacks on delivery workers. 

 

There were 2,197 attacks by dogs on postal workers in the year ending 31st March 2025. If a dog attacks a postal worker, the owner can be prosecuted.

 

Research carried out by Guide Dogs and other organisations have estimated that a significant number of dogs in the UK suffer from anxiety; with some studies suggesting that up to 74% of dogs may display signs of it. This could mean that millions of dogs in the UK are experiencing anxiety, with some estimates indicating that nearly a million dogs are dealing with mental health issues such as anxiety, panic attacks, and depression. This could in some instances lead to aggressive behaviour in dogs as well if they feel threatened or frightened.

One way to reduce anxiety and to keep a dog calm is to introduce calming supplements. Working with world-leading animal nutritionists, including Dr. Farshad Goodarzi Boroojeni, PAWD spent two and a half years developing a veterinary-approved, fast-acting liquid formula. PAWD Calming uses natural botanicals such as lemon balm (Melissa) and passionflower, which are known to calm the nervous system.

 

Because it is in liquid form, it is absorbed much more efficiently than traditional chews or pills. 

 

Archie Wilson, who founded PAWD DRINKS with Rory Hanna said: “Customers regularly report visible results within just a few days, which is significantly faster than the one to three months typically needed for most natural products.”

 

PAWD also offer customers a complete support package.  Every PAWD subscriber receives additional care benefits, including:

24/7 veterinary support through Pawly Paws

Two months of free access to Virtue Vets, a holistic vet platform

Ongoing content and guidance from leading behaviour experts such as Sarah Jones (My Anxious Dog), Niki French, and Tom "That Dog Guy."

 

PAWD Calming can be purchased at all Pets Corner stores around the UK, online or on subscription.

 

For further information please visit: www.pawddrinks.com

Paleo Ridge launches new website to enhance customer experience

Paleo Ridge has launched its new website built on the Shopify platform. This exciting development marks a major milestone in the company’s growth and commitment to delivering an even better experience for its loyal customers...


 

Paleo Ridge has launched its new website built on the Shopify platform. This exciting development marks a major milestone in the company’s growth and commitment to delivering an even better experience for its loyal customers. 

 

As Paleo Ridge continues to expand, the new website has been carefully designed to provide a more user-friendly platformefficient ordering process, and greater flexibility for customers including a significantly improved subscription service. The move to Shopify ensures increased stability, faster performance, and enhanced features that will support the company’s long-term vision for growth and customer service excellence. 

 

The new website offers exciting features such as, every product now includes a detailed recipe breakdown, revealing exactly what goes into your dog’s meals ensuring complete transparency and peace of mind. We’ve also introduced enhanced product filters, allowing customers to sort by flavour, size, dietary needs, or raw feeding stage, so you can quickly find exactly what you need. These upgrades are tailored to make the browsing experience smoother, more informative, and altogether more convenient. 

 

Director of Sales and Marketing, Will Green, said: "Our customers are at the heart of everything we do. With the growth we’ve seen in recent years, it’s vital that we evolve to provide the most efficient and reliable online experience. The new platform allows us to do just that, giving our customers access to our full range of raw dog food products, while offering smarter tools to manage their orders and subscriptions."

 

The new website launch reflects Paleo Ridge’s continued dedication to high-quality nutrition, sustainability, and best-in-class customer service. As a brief operational note, the website will be temporarily unavailable for ordering on 1st July 2025 to ensure a smooth transition. Normal service is expected to resume on 2nd July 2025.

 

Paleo Ridge remains committed to making raw feeding as accessible, convenient, and beneficial as possible for dogs and their owners. This website upgrade is just one of many exciting steps forward in the company’s mission to lead the raw feeding revolution. 

 

www.paleoridge.co.uk

 
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Sustainable dog chew brand set to launch in UK

BetterBone, an award-winning sustainable dog chew brand, will be launching the UK market at PATS in September...


 

BetterBone, an award-winning sustainable dog chew brand, will be launching the UK market at PATS in September.

 

BetterBone is redefining the dog chew category with a simple mission: to create the world’s safest and most sustainable dog chew – one that’s as good for dogs as it is for the planet. 

 

Made in the European Union, BetterBone chews are crafted using only two all-natural, food-grade ingredients, offering a cleaner, safer alternative to traditional nylon, plastic, rawhide, and other synthetic or chemically processed chews.

 

BetterBone chews come in three distinct chewing densities to suit every dog’s needs:

  • Soft – Perfect for puppies, seniors, and gentle chewers.
  • Medium – Great for everyday chewers of all sizes.
  • Hard – Built for strong and determined chewers needing long-lasting engagement.

Each chew promotes dental health by gently reducing plaque and tartar build-up through natural chewing action – without risking microplastic ingestion or digestive harm.

 

BetterBone is launching in the UK in partnership with leading pet distributor Happy Pet.

 

BetterBone has been recognized by leading sustainability and pet industry organisations, including:

  • Winner – Rawhide Alternative Product of the Year (2024 Independent Pet Innovation Awards)
  • Top 20 Most Sustainable Pet Brands – Pet Sustainability Coalition (2024)
  • Editor’s Choice Award – Pet Product News (2024)

These accolades reflect BetterBone’s commitment to quality, safety, and sustainability in every aspect of the business.

 

Retailers, buyers, and press are invited to visit the Happy Pet stand (J59) at PATS to explore BetterBone’s full product line.

 
Animal Focused Alliance secures Primary Authority partnership for Wales

The Animal Focused Alliance has been formally approved in a Primary Authority partnership with Monmouthshire County Council– a significant step forward in supporting high standards and consistency for pet businesses in Wales...


The Animal Focused Alliance has been formally approved in a Primary Authority partnership with Monmouthshire County Council– a significant step forward in supporting high standards and consistency for pet businesses in Wales.

 

A Primary Authority partnership is a government backed scheme that allows organisations like the Animal Focused Alliance to work directly with a single local authority (in this case, Monmouthshire Council) to receive assured, expert advice on regulation, particularly around the Animal Welfare (Licensing of Activities Involving Animals) (Wales) Regulations and the Animal Boarding Establishment Act. The advice will then be shared with Alliance members across Wales, giving them confidence that they are meeting the legal standards—regardless of which local authority they operate in.

 

For pet businesses such as pet sellers, dog daycares, home boarders, breeders, animal encounter providers and others covered by the licensing regulations, the process can feel overwhelming, inconsistent and confusing. Local authorities may interpret and enforce the rules differently, leaving businesses unsure of what’s expected, but the advice provided by the partnership will help to ensure consistency and provide licensees with the support they need to run welfare focused, compliant pet businesses. 

 

This partnership also comes at a critical time, following the Welsh Government’s recent announcement that it will explore the introduction of regulation for animal sanctuaries and pet grooming services, ensuring Alliance members are supported and prepared for any changes to licensing regulations. 

 

Vicky Skinner, founder of the Animal Focused Alliance, said: “This partnership puts us in a strong position to support the sector both now and as future regulation is developed. It ensures that our members have access to consistent, expert advice and can feel confident they’re doing things right.”

 

The Primary Authority partnership applies to Wales and complements the Alliance’s broader mission to raise standards across the UK through training, resources, and practical support.

 

For more information and to join, visit www.animalfocusedalliance.co.uk

 
Workload and understaffing ‘leading causes of veterinary burnout’, survey finds

A survey of veterinary professionals in the UK and USA has identified high workload, understaffing and work-life balance as the leading causes of stress and burnout in veterinary workplaces...


 

A survey of veterinary professionals in the UK and USA has identified high workload, understaffing and work-life balance as the leading causes of stress and burnout in veterinary workplaces. Poor working environments, and excessive noise from kennels and treatment areas, also ranked among the top five issues.

 

The findings come from a series of surveys conducted by CASCO Pet, analysing 1,264 responses given by veterinary professionals at the 2024 London Vet Show at Excel London; 2025 Veterinary Meeting & Expo (VMX) in Orlando, Florida, and 2025 WVC Annual Conference in Las Vegas, Nevada.

 

When asked how often they witnessed animal stress in veterinary kennels, 72% said either frequently (a few times a week) or very frequently (daily). The majority of those surveyed reported using stainless steel kennelling in their clinic.

 

Noise levels from animals (79%), handling anxious or stressed animals (58%), and noise levels from kennel design and materials (39%), were ranked as the top three issues contributing to staff stress in kennel areas.

 

The findings showed:

  • More than half (53%) of respondents stated that excessive workload and being short- or understaffed were primary stressors. This was followed by work-life balance, with 46%.
  • More than a third (34%) of the responses highlighted poor working environments as a contributor to staff stress and burnout, followed closely by noise levels from kennels and treatment areas (31%).
  • Only 8% of respondents said they rarely, very rarely or never witnessed animal stress in veterinary kennels.
  • 30% said time spent maintaining kennel cleanliness was a factor contributing to staff stress in the kennel area, followed by ensuring adequate temperature and ventilation (26%).

Rising pet ownership has fuelled an increase in demand for veterinary services worldwide. In parallel, the industry is experiencing a global shortage of veterinarians. This is heaping pressure on clinical teams, who are dealing with higher caseloads, longer hours, and recruitment and retention challenges.

 

Matthew Bubear, CEO of global animal housing provider CASCO Pet, said: “These findings highlight the significant challenges faced by veterinary professionals, who are feeling the strain of high workloads, staff shortages, and poor work-life balance. The data also shows the widespread issue of animal stress in clinics, which can make handling more difficult, lead to excessive noise levels, and take a heightened emotional toll on veterinary care teams.

 

“While the causes of veterinary burnout are complex, requiring broader industry solutions, addressing environmental factors – including kennel material, design and placement – can be a practical and immediate step to ease burdens on staff and improve patient care and outcomes. Thoughtful clinic design and storage can also support optimisation and efficiency, further reducing unnecessary strain on veterinary teams.”

 

CASCO Pet’s veterinary WELLKennels have been designed to elevate standards of clinical housing, to minimise stress and anxiety, and improve patient well-being and care. Made from specialist materials, and with fully customisable features including heating and lighting, they significantly reduce noise levels to provide a calmer, quieter setting for patients and staff.

 
Potential gains from early treatment for diagnosed cats with diabetes

New research from the Royal Veterinary College has shed new light on the epidemiology, risk factors and outcomes for cats diagnosed with diabetes mellitus in the UK....


 

New research from the Royal Veterinary College has shed new light on the epidemiology, risk factors and outcomes for cats diagnosed with diabetes mellitus in the UK. The findings offer vital information for veterinarians and owners that could help reduce the high early mortality rates associated with the disease.

 

Diabetes mellitus (DM) is one of the most common hormonal conditions affecting cats. In the first five months of the year, the RVC’s small animal referral specialists have seen 40 cases alone. Most feline DM cases resemble Type 2 diabetes in people – the form linked to the global diabetes epidemic. Caring for a diabetic cat often involves daily medication and regular re-examinations, placing a large care-giving burden on owners.

 

Previous research suggests that approximately 10% of diabetic cats are euthanised at the time of diagnosis, making this a significant cat welfare issue. However, this figure was largely based on questionnaire-based research from several global locations. One aim of this study was to assess the true scale of early death experienced by cats newly diagnosed with DM in primary practices in the UK. 

 

Using data from the RVC’s VetCompass™ programme, this new study examined the characteristics and followed the survival of 1,053 cats with confirmed DM under UK primary-care practices in 2019. The new publication provides the most up-to-date baseline data on early death among diabetic cats in the UK, as well as examining risk factors for the development of diabetes among UK pet cats.

 

Key findings from this analysis include:

  • Approximately one in every 250 cats in the UK live with DM each year.
  • In agreement with previous estimates, 10% of cats diagnosed with DM were euthanased within just three days of diagnosis, usually without receiving treatment.
  • Burmese cats were confirmed to be at increased risk of DM development, as identified in previous studies.
  • For the first time, the Burmilla breed, which descends from the Burmese, was shown to be at increased risk of DM.
  • Bengal and Ragdoll breeds were found to be protected from DM development compared to crossbred cats.

Based on these findings, the researchers encourage veterinarians to more actively discuss DM risk with cat owners, particularly those with Burmilla and Burmese breeds, in the hope that raising awareness of the disease might improve outcomes through earlier diagnosis, and by taking actions that might prevent DM development in the first instance, such as preventing cats becoming obese.   

 

Dr Oliver Waite, Senior Lecturer in Small Animal Medicine at Murdoch University, and primary author of the paper, said:

“We hope that this new, large scale epidemiological study, investigating the second most common endocrine disease in cats, will help to highlight current as well as future areas to improve cat welfare. This is an exciting time for the management of diabetic cats but more work is still needed!”

 

Dr Ruth Gostelow, Senior Lecturer in Small Animal Internal Medicine at the RVC, and co-author of the paper, said:

“Our study highlights that there is clearly more to be done to reduce the ongoing, high euthanasia rate experienced by diabetic cats at diagnosis, and this should be an important target for the UK veterinary profession. The findings from our study provide an important baseline value for early mortality, which we hope can be improved by advancing our knowledge on how best to prevent and treat diabetes mellitus in cats.”

 

Dr Dan O’Neill, Associate Professor in Companion Animal Epidemiology at the RVC, and co-author of the paper, said:

“This new VetCompass study shows the value of everyone working in primary care practice sharing their anonymised clinical data to get a better understanding of real-world animal health. Awareness of the scale of the diabetes mellitus issue revealed here can empower veterinary professionals to engage in more conversations with owners about diabetes mellitus prevention in predisposed cats.”

 
The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...


 
Large independent pet store changes ownership

A large independent, family-run, pet and country store, which has been trading for over 40 years, is now operating under new ownership...


 

A large independent, family-run, pet and country store, which has been trading for over 40 years, is now operating under new ownership.

 

CC Moore Pet & Animal Supplies, a well-known store on a Weymouth trading estate, has been renamed Hewlett’s Pet and Country Store following the move.

 

Chris Hewlett, who has worked at the store for nearly 25 years and managed it for the past 11, has taken over the business alongside his wife Lauren. 

 

The shop continues to serve the local community from the same trusted location at Granby Court, retaining its full team and welcoming two new members as it enters its next phase of growth.

 

Hewlett’s Pet and Country Store is building on the strong foundations laid by the previous owners. The expanded offer includes everything from traditional pet supplies and animal feed to exotic pets, equestrian products, compost, plants and other country supplies, making it a one-stop shop for animal lovers and rural households.

 

Chris Hewlett said: “We’re incredibly proud to be taking the reins of a store that’s been at the heart of the community for so long.  Our priority is listening to customers and continuing to meet their needs – whether that means increasing our product ranges or simply offering helpful advice.”

 

The Hewlett family are no strangers to local business. Chris’ grandfather ran the popular Hewlett’s fruit and veg business in Weymouth and his delivery lorry was a regular sight around town. Chris continues that tradition of reliable local service, right here at Granby Trading Estate.

 

CC Moore carp baits will still continue as a separate business based in North Dorset, and Hewlett’s will continue to stock the CC Moore baits.

 

Mickey Jones, Chief Executive of DJ Property who helped with the change of ownership, said: “CC Moore has been a trusted name on the estate for decades, and it is great to see the business continue with the same capable and experienced team. Chris knows the customers and understands the business inside out. Hewlett’s Pet & Country Store is in a strong position for the future.”

 

DJ Property has supported businesses at Granby Trading Estate for over 60 years, working closely with tenants as they grow, evolve or adapt.

 

Visit Hewlett’s Pet & Country Store at 12-14 Granby Court, Surrey Close, Weymouth DT4 9XB, or learn more at Hewlettspetstore.com

 
South coast pet shop set to close next month

A pet shop on the South coast has announced it will be closing its doors for the final time next month...


 

A pet shop on the South coast has announced it will be closing its doors for the final time next month.

 

Hastings Reptile and Aquatic Centre posted on its Facebook page: “It is with a heavy heart that we announce our shop will be closing on 13th July 2025. Our lease is coming to an end, and with the ongoing uncertainty on the high street, we have decided not to commit to a new lease.

 

“We want to extend our thanks to all our loyal customers and dedicated staff for your incredible support over the past 23 years. It’s been an absolute pleasure serving you and your pets.

 

“We will continue to stock live food and dry goods right up until our closing date. After that, Pet Express Hastings on Queens Road will be offering the same high-quality reptile live food and dry goods you’ve come to expect, so you can continue to get your pet’s essentials conveniently from the town centre.”

 

Picture taken from the store's Facebook page.

 
GA Pet Food Partners hosts premier industry event

GA Pet Food Partners welcomed 238 independent pet businesses from 12 countries to its world-class manufacturing site, Plocks Farm in Chorley, Lancashire, for the highly anticipated GA Partner Event...


Click here to see gallery of pictures from the event

 

GA Pet Food Partners welcomed 238 independent pet businesses from 12 countries to its world-class manufacturing site, Plocks Farm in Chorley, Lancashire, for the highly anticipated GA Partner Event.

 

This annual event brought together like-minded pet specialists for an inspiring experience offering unmatched networking opportunities, behind-the-scenes insights into GA’s industry-leading production, and expert-led sessions focused on the latest developments in pet food.

 

Day 1 - Unrivalled Access to World-Class Production:

Guests embarked on an exclusive Freshtrusion HDP tour, led by GA’s expert team. From the cutting-edge laboratories and the £75 million Ingredients Kitchen to the extrusion plant and packing lines, attendees looked at the meticulous processes behind why GA makes and delivers the world’s finest pet food.

 

A special spotlight was placed on Peptide+, GA’s latest innovation, which was unveiled to Partners earlier this year. The tour also explored GA’s heritage and how each department works together for a better future.

 

In the evening, guests were treated to a locally sourced fine dining experience, three show-stopping Peptide+-inspired cakes, and an intimate fireside chat with GA’s Founder and Chairman, Roger Bracewell, who shared the personal vision behind GA’s commitment to its Partners.

 


Day 2 - Expert Insights and International Case Studies:

The second day transitioned into a seminar-style format, diving deep into science, strategy, and partner success stories. 

  • GA experts revealed the 4-year journey behind Peptide+, from market insights to the science to formulating the range.
  • Attendees discovered the technical approach involved in producing hydrolysed food with high fresh meat content.
  • Three GA Partners shared their inspiring growth stories from the UK, Ireland, and Italy—sparking fresh ideas for fellow independent pet businesses and offering real world success stories.

Adding further value, Yummypets, an industry-leading pet consumer research company, delivered a powerful session on meeting the needs of today’s pet owners and how independent businesses adapt to stay competitive.

 

Throughout the event, guests enjoyed surprises like a bespoke teacup and saucer illustrated with the GA Farmhouse and accompanied by a personal message of appreciation, celebrating the unique bond between GA and its Partners.

 

Chairman’s Reflection:

Overall, the GA Partner Event was a huge success. Roger Bracewell, Chairman of GA Pet Food Partners, said, “I would like to thank everybody who attended the 2025 GA Partner Event. We remain committed to supporting the independent pet specialists who are the beating heart of the pet food industry. It has been a fabulous couple of days with lots of opportunities and a chance for GA and our Partners to continue to develop our partnership."

 

What people said

  • “I have been around most of the pet food factories in the UK and GA’s Plocks Farm is the best by a long way. “ – Carl from Healthy K9
  • “The highlights were the passionate people, the family aspect and the quality of the labs. We appreciated the transparency of the manufacturing on the tour. We are leaving with more confidence to sell our own recipes.” – Gerry & Fiona Veerman from Veerman's Pets and Co
  • “The scale of the factory, the expert stalls, the sense of family and the quality of the product all stood out for me. There is always something GA is improving on, it is impressive.” – Arthur Brown from Longleys Country Store
  • “The seminar structure and content were ideal, I really enjoyed participating.” – Des Groome GymDog
  • “The factory tour was a highlight for me; the technology, how clean it is and GA’s environmental sustainability and future projects all stood out. The dinner, networking and learning was also excellent.” – Michael Cairnduff from LMC Pet Foods Ltd
 
Picture special from award-winning brand's new store

Award-winning DOG by Just for Pets has opened its third dog-only store in Bourton-on-the-Water in the Cotswolds...


Click here to see our picture special

 

Award-winning DOG by Just for Pets has opened its third dog-only store in Bourton-on-the-Water in the Cotswolds.

 

As well as a huge range of natural dog treats and high meat foods the DOG store features a variety of designer brands, including BOSS, Polo Ralph Lauren, Barbour, Tommy Hilfiger, LISH and Purdey.

 

Like the other DOG by Just for Pets stores, the Bourton-on-the-Water store is championing Cotswold-made products from Doodle’s Deli Ice Cream made in Cirencester to DOG luxury leather collars and leads that are carefully crafted in the area. 

 

Store teams are always on hand to help from free harness fittings to nutritional and puppy socialisation and training advice teams have completed intensive training to give the best and most up to date advice for customers and their pets. 

 

With DOG stores also in Cirencester and Stow on the Wold the new store is full of favourites like an even larger range of George Barclay dog beds as well as a range of new and exciting products and services including a new website coming soon. 

 

DOG by Just for Pets, High Street, Bourton on the Water, Cheltenham, GL54 2AN.

 

See gallery of pictures of the new DOG store below...

 
Pet Industry Awards now open for entries

The Pet Industry Federation Awards, sponsored this year by headline sponsors Cliverton, Nutriment and the Animal People Recruitment Company, showcase excellence across multiple categories, with exciting new categories launched this year, including Raw Store of the Year and Best Newcomer Award...


 

The Pet Industry Federation Awards, sponsored this year by headline sponsors Cliverton, Nutriment and the Animal People Recruitment Company, showcase excellence across multiple categories, with exciting new categories launched this year, including Raw Store of the Year and Best Newcomer Award, as well as the return of firm favourites across a range of activities in the pet sector.

 

The PIF Awards have grown year on year and judges are expecting a higher than ever standard this year. All awards remain completely free of charge to enter, as ever. Entries will remain open until Wednesday 3 September.

 

Winners of the Pet Industry Federation Awards 2025 will be revealed at the Double Tree by Hilton Hotel, Stoke on Trent on Thursday 6 November.

 

 

Nigel Baker, PIF CEO, commented: "The PIF Awards are a fantastic opportunity to showcase the very best that our creative industry has to offer. In a challenging business climate, it's more important than ever to recognise and celebrate the achievements of those who go above and beyond.

 

"Every year, the entries impress and inspire us, and we can’t wait to see what this year brings. We remain committed to keeping entry to the awards free of charge, so that every business, regardless of size, has the chance to be part of this celebration."

 

There are still some sponsorship spots available for the PIF Awards, which provide outstanding promotional and networking opportunities.

 

To find out more about sponsorship, contact Daniel Everett, PIF's Events Coordinator, on 01234 224507 or email daniel.everett@petfederation.co.uk.

To enter your business for an Award visit www.petfederation.co.uk

 
Attract wild birds with plenty of water, says Honeyfield’s
Pet Trade Xtra Promotion

As the hot summer continues Honeyfield’s resident wild bird expert and head of sales Simon Smethurst is sharing tips for your wild bird-loving customers on how the provision of plenty of water sources, as well as food, should attract even more birds to the garden...


 

As the hot summer continues Honeyfield’s resident wild bird expert and head of sales Simon Smethurst is sharing tips for your wild bird-loving customers on how the provision of plenty of water sources, as well as food, should attract even more birds to the garden.

 

Water is vital for survival but is also critical for feather quality. Regular bathing is essential to all species of bird, especially during the breeding season when parent birds are more likely to foul their feathers with chick faeces and general soiling at the nest site.

 

“Very few bird feeders also supply fresh water said Simon. “This means your customers must ensure they provide water for them. Birds very quickly learn where water sources are within their territories. Some of these sites are found whilst on their normal feeding routines, and some are learned from following the behaviour of other species. Providing several water sources is a great way of attracting even more wild birds into the garden.”

 

Different bird species have their own preferences when it comes to taking a drink. Some may be blatant and drink from an open bird bath while others are very secretive and prefer to drink under cover.

 

Simon suggests providing 4-5 open water sources in the garden and offers the following tips for your customers:

  • Bird bath in open view from the house (Pigeons, Jackdaws, Starlings, Sparrows). 
  • Water tray attached to the feeding station (Tits, Finches, Nuthatch). 
  • Ceramic flower pot tray on the roof of a shed (attracts the widest variety overall including the local Sparrowhawk).
  • Plastic flower pot trays under bushes and behind the greenhouse (Blackbird, Thrushes, Robin, Dunnock, Wren).
  • Keeping water stations clean and regularly topped up.
  • Baby sterilising fluids are ideal for cleaning bird drinking stations!

“If birds are unable to locate water in neighbouring gardens where they actually might be feeding, they very quickly learn where to find water elsewhere,” said Simon. “The result is that your customers will have more visiting birds. Water is not only the source of life, it also brings in the birds!”

 

Honeyfield’s offers an exceptional range of wild bird feeds designed to support wildlife throughout the changing seasons. From high-energy sunflower hearts and nutritious seed mixes to suet treats and mealworms, there’s a feed for every species and dietary requirement. The range is competitively priced for consumers to be able to feed the best, while retailers can benefit from good margin structures and introductory stocking incentives.

 

To find out more about the Honeyfield’s range visit: https://www.honeyfieldswildbird.co.uk/