Sustainable dog chew brand set to launch in UK

BetterBone is redefining the dog chew category with a simple mission: to create the world’s safest and most sustainable dog chew – one that’s as good for dogs as it is for the planet.

Made in the European Union, BetterBone chews are crafted using only two all-natural, food-grade ingredients, offering a cleaner, safer alternative to traditional nylon, plastic, rawhide, and other synthetic or chemically processed chews.

BetterBone chews come in three distinct chewing densities to suit every dog’s needs:

Soft – Perfect for puppies, seniors, and gentle chewers.
Medium – Great for everyday chewers of all sizes.
Hard – Built for strong and determined chewers needing long-lasting engagement.

Each chew promotes dental health by gently reducing plaque and tartar build-up through natural chewing action – without risking microplastic ingestion or digestive harm.

BetterBone is launching in the UK in partnership with leading pet distributor Happy Pet.

BetterBone has been recognized by leading sustainability and pet industry organisations, including:

Winner – Rawhide Alternative Product of the Year (2024 Independent Pet Innovation Awards)
Top 20 Most Sustainable Pet Brands – Pet Sustainability Coalition (2024)
Editor’s Choice Award – Pet Product News (2024)

These accolades reflect BetterBone’s commitment to quality, safety, and sustainability in every aspect of the business.

Retailers, buyers, and press are invited to visit the Happy Pet stand (J59) at PATS to explore BetterBone’s full product line.