With 70 years of pet expertise, IAMS knows it’s about more than creating superior diets that provide pets with everything they need for a healthy, active life - it’s about finding them a loving family. It is this vision that inspired IAMS to set up I AM HOME, a charitable initiative to help thousands of cats and dogs across the country to find their forever home.

By partnering with several UK animal charities, IAMS provides support and care by donating its premium nutrition to animals in need, ensuring they benefit from a 100% complete and balanced diet and enjoy a healthy, active life while they wait to be united with a loving family. Each year, IAMS’ charity partners rehome thousands of cats and dogs, and over the last 12 months, IAMS has donated over 60 tonnes of pet nutrition to rescue and rehoming centres across the country – that’s the same weight as 16 elephants!

As part of the initiative, IAMS has set up a dedicated I AM HOME community on the IAMS UK Facebook page, where pet owners can share their personal and heart-warming stories of pet adoption, and where partner charities can share stories of cats and dogs waiting to find their forever home. Through the growing online community, IAMS and its charity partners hope to raise awareness of pet adoption and connect cats and dogs across the UK with prospective pet parents.

IAMS Veterinary Training Manager, Kellie Ceccarelli, comments, “Every cat and dog deserves the chance to find love and affection in a forever home. What’s more, for pet parents, adopting a pet can be an extremely rewarding experience. By working closely with our charity partners, this is something we hope to raise greater awareness of, while also celebrating the kind and tireless work carried out by rescue and rehoming centres across the country when it comes to finding cats and dogs a loving home.”