Building on the success of its top-selling dog fleece, Rydale Country Clothing has announced the release of a playful dog raincoat with an identical silhouette. 

Envisioned by an in-house design team, the rainy day essential is constructed from a soft-touch, durable, and water-resistant polyester. Every design detail promises to protect four-legged friends from muddy puddles and unexpected rain showers while looking like the coolest pooch on the block. 

• All-Weather-Ready: A waterproof rating of 10,000 mm prevents water ingress, taped seams stop wind and water creeping in, and a comfortable half-leg design protects the belly and chest from splashes.
• Owner-Friendly: After inserting the front legs, a Velcro neck fastening secures the coat in place, simplifying zipping up for wriggly pups.
• Reflective Piping: High-vis strips around the neck and lower back ensure dogs remain seen and safe throughout night-time adventures. 
• Playful Patterns: From pretty butterflies to comical ducks, traditional tractors, and classic checks, the brand has undoubtedly put fun into functional fashion for pups. 
• Best-Selling Fit: Rydale’s designers have mimicked the TikTok viral jumper silhouette to create a rainy day essential customers already know their pooch will love. 

Having recently teased the product launch on its social media channels, it’s clear Rydale’s customers are already eager to purchase the raincoat. 

Emily Jane, a fan of Rydale’s dog collection, spoke about her excitement for a well-fitting coat: “The fleece is the best fit for my mixed-breed dog, who typically doesn’t fit into standard S, M, L sizing. So, I can’t wait to get my hands on the raincoat, especially as it’s fully waterproof and covers the front legs and chest to minimise muck.”

Shoppers can now sign up to be notified of the raincoat launch at Rydale.com. Available in 10 striking patterns as well as five new vibrant block colours, with sizes ranging from XS to XL, this groovy collection promises to cater to pups of all shapes and personalities.

Since 1954, Rydale Country Clothing has helped families – and their pups – across the UK get kitted out for every adventure. Operating from its Driffield-based HQ, the heritage brand’s 2023 launch into the global market enabled country folks across the globe to relish their traditional style and functionality. 

Find out more at https://www.rydale.com/collections/dog-coats