In This Issue
Award-winning brand set to open new store
Private equity firm to acquire MPM Products
National Pet Shop Day gains pace as sign-ups more than double for 2025
Pet industry leaders launch pet grooming guidelines
Pickles Pet Pantry wins European innovation award
Last chance to enter the PetQuip Awards
It’s The Dog's brings human-grade reassurance to treats aisle
PAWD DRINKS launches new packaging
Owners feel stronger bond with pets than family & friends
TropiClean dental care – a natural solution for every pet
ProtectaPet launches first cut-to-size catio
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Albion Pet Foods appoints new head of sales
Lioness Lucy Bronze teams up with Purina
New study confirms that puppy training app, Zigzag, reduces future behavioural problems
Birmingham Dogs Home to host ‘fun-packed’ family day
Pet Business Disruptors podcast takes SuperZoo spotlight
The best of last edition of Pet Trade Xtra
Animal activist groups accused of using ‘bully tactics’ over reptile event cancellation
Garden centre cancels large-scale reptile event after pet shop licence warning
Su-Bridge acquires Autarky, Chudleys, Gelert and Gusto
Ex Pets at Home director joins Dobbies
What it means to win a New Product Award at PATS
Turning a dream into multi-million pound business
Family secures £175,000 funding deal to launch pet cremation business
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ProtectaPet launches first cut-to-size catio

 

ProtectaPet, the UK's leading innovator in cat safety and recipient of the prestigious King’s Award for Innovation, has launched the ProtectaPet DIY Catio, now available exclusively at www.protectapet.com.

 

Uniquely engineered for ultimate flexibility, this is the first DIY catio that can be cut to size, allowing pet owners to adapt the structure precisely to their available space. Whether it's a compact patio or an expansive garden, the ProtectaPet DIY Catio makes customisation accessible to all.

 

Launched on 27 May 2025, the patent-pending catio has been uniquely designed with both feline welfare and user convenience at its core. Its modular design allows for configuration flexibility, while its trim-to-fit posts mean cat owners no longer need to compromise on space or layout.  

 

In its first week alone, ProtectaPet sold 18 units, a figure that far exceeded initial projections. In response to this surge in demand, the company has expanded its warehouse team, ensuring faster order fulfillment and maintaining the exceptional service standards customers have come to expect.

 

Made from robust, weather-resistant galvanised steel and UV-stable poly mesh, the DIY Catio is engineered for long-term durability. It features a self-latching gate and is available in multiple sizes and configurations to suit a range of homes. An interactive online planning tool, launching in July, will further simplify the customisation process by helping users visualise, plan, and order their ideal setup with confidence.

 

“We wanted to offer a solution that matches the quality of our professional installations while empowering cat owners with complete flexibility,” says Simon Davies, CoFounder and Product Designer at ProtectaPet. “This product gives DIY customers the tools to create a secure and stylish outdoor haven for their cats without compromise.  

 

The ProtectaPet DIY Catio is particularly suited for cat owners living near busy roads or in areas where outdoor access carries risks. It also meets the growing demand among indoor-cat owners seeking to provide safe, enriching outdoor experiences for their pets. 

 

“Catio culture has truly taken off in the UK,” adds Eve Davies, Co-Founder and Communications Director at ProtectaPet. “We’ve always prided ourselves on quality and innovation, but we recognised that our earlier DIY solutions lacked the adaptability many customers needed. This new launch changes that, it’s versatile, accessible, and every bit as reliable as our professionally installed systems.”

 

This launch represents a major milestone in ProtectaPet’s mission to redefine outdoor safety for cats across the UK. It also signals more exciting developments to come later this year, including a new catification range designed to enhance feline wellbeing in every home.

 

The ProtectaPet DIY Catio is available now at https://protectapet.com/collections/catios, with a range of pricing and configuration options to suit different budgets and spaces. 

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