As part of its plans to expand the retail side of the business, Warwickshire-based raw food manufacturer, Albion Pet Foods has appointed a new Head of Sales. 

Wayne Moore, who has decades of sales experience, joins Albion Pet Foods after having specialised in the raw pet food market for the past four years working for other major manufacturers in the sector. 

Despite his strong Barnsley accent, Wayne was actually born and raised in North Wales where he lived until he was 11 years old. He developed a love of animals from a young age and he currently owns a menagerie of pets which he keeps at his family home.

New owner of Albion Pet Foods, Gill Bower, has heavily invested in the company since taking it over from the previous owners and has ambitious plans for expansion. Gill has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole process can be closely monitored from manufacturing through to distribution.

Gill said: “We aim to offer a good customer service to both retailers and consumers. Albion sources human grade ingredients from DEFRA-approved farms and probably has the most comprehensive range of raw food recipes on the market. As well as a Standard Range and a Pure Meat Range, we also offer Complete recipes, life stage meals, a Chunky Range and a Freeflow Range which makes it easier to portion out the mince and then put the packet back in the freezer for future use.

"We also offer frozen fish and a comprehensive range of natural treats. We offer a select range of products which are only available to the trade. We are passionate about finding more independent retailers who care about quality pet nutrition and we feel that this is an extra service we can offer as our commitment to the trade.

“We are delighted to welcome Wayne to our busy team at Albion Pet Products and look forward to introducing new stockists to the brand and our high quality products.”

For further information or if you are interested in becoming a stockist, then visit: www.albionpetfoods.co.uk