In This Issue
Business as usual for pet store as it recovers from fraudulent insurance claim
Purpose built to support health conscious pet parents
PATS Sandown visitor numbers announced – show attracts ‘high quality’ buyers and retailers
Picture round-up from the pet extravaganza
New grooming competition launched at PATS Sandown
Award makes new Be:Loved range an instant success
Vital increases service levels by opening new office
Fish4Dogs staff get a slice of the action
Pure Pet Food launches new dog food recipe
Broadreach Nature looks forward to Global Pet Expo
ADAPTIL and FELIWAY launch Pet Anxiety Month in March
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Raw dog food firm recalls products for second time within a month
High Street retailers write to Chancellor calling for business rates reform
Brambles Charity Giveaway a huge success
Couple who sold puppies from illegal 'pet shop' avoid jail
PIF continues to refresh range of benefits for members
Pet lovers prefer a bit of Rovermance on Valentine's Day
Vital says love for pets is driving premium purchases
Henry Bell celebrates National Nest Box Week
The best of last weeks Pet Trade Xtra
PATS Sandown 2020 New Product Awards
PATS Sandown off to great start despite weather
Company says 'adios plastic' with new poop bags
New wholesaler launches into UK pet food market

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ADAPTIL and FELIWAY launch Pet Anxiety Month in March

Ceva Animal Health, manufacturer of the leading behaviour products ADAPTIL and FELIWAY, is running its popular Pet Anxiety Month in March.


The nationwide campaign, which is in its second consecutive year, will raise awareness of pet anxieties amongst pet owners and highlight what can be done to help anxious pets.  This can include professional help from a trainer or behaviourist, speaking to other pet owners to share thoughts and advice, teaching family and friends to help underpin any training regime put in place and utilising products alongside behavioural and training support.


It will be backed by a hard-hitting PR and advertising campaign, upweighted digital spend and a social media initiative.  Ceva has also launched a marketing pack to support the campaign and promote Pet Anxiety Awareness Month and the steps that can be taken to help pets.  The pack, which is available upon request, will include eye-catching bunting, wall displays, posters, leaflets and vouchers for gifts for pet owners.  


Abigail King, senior product manager for ADAPTIL and FELIWAY at Ceva knows only too well how anxiety can affect a pet, as her three-year-old Schnauzer, Teddy, is nervous and struggles in certain situations, such as people coming to visit the house.  She details their story in a short video which covers the issues that they have on a day-to-day basis and the calming support that Teddy receives from his ADAPTIL Calm On-the-Go Collar which helps him feel better, particularly during training.  She also demonstrates her passion for her job by helping other people whose pets suffer from anxiety.


“It is widely known that humans suffer from anxieties, but pets do too with 82% of dogs and 89% of cats reported to be scared of something1,” comments Abigail King at Ceva.  “It is therefore important that we educate pet owners on the signs of stress and the help and support that they can give to their pets.  Pet Anxiety Month will get people talking and we want people to know that there are products out there to support pets and that help is at hand to get the right advice, which is extremely important.”


During Pet Awareness Month, Ceva is encouraging owners to share their real-life stories of pets that suffer with anxiety on Instagram and Facebook.


For further information, visit the Pet Anxiety Month website or follow the campaign on Instagram and Facebook.  To request the Pet Anxiety Month marketing pack, please email

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