Beaphar has expanded its dental care offering and introduced a fresh new look for the range, with two exciting new products and updated packaging aimed at the eco-conscious pet owner.

The Beaphar Bamboo Toothbrush and Beaphar Peppermint and Parsley Toothpaste extend the range of the most used dental brand in the UK range, helping attract a wider audience and bring new shoppers to the category. 

Dental problems are the number one health issue in dogs in the UK, and by two years of age, 80% of dogs and 70% of cats have already developed some form of periodontal disease.

Pet owners are keen to address this, with almost 7 out of 10 shoppers heading into store with the intention of buying dental products6. The pet dental market is projected to grow by 7.5% from 2024 to 20307 and the category presents a great opportunity for retailers for repeat sales and customer loyalty. 

Sustainability is important in shopper decision-making, with nearly 80% of pet owners preferring a natural or biological dental product and almost three quarters looking for a toothbrush made of sustainable materials.8 Beaphar’s new dental products tap into this growing demand for sustainable pet care, and packaging across Beaphar’s Dental Care Range has been updated, making it more sustainable, shelf-efficient and attractive to modern consumers.

The new Beaphar Bamboo Toothbrush is made with a 100% sustainably sourced bamboo handle with water-resistant beeswax coating. It is double-ended with multi-size heads to suit all mouth sizes and deep cleaning bristles to help reach problem areas with ease. 

Beaphar Peppermint & Parsley Toothpaste has been specially formulated with enzymes and is fluoride-free, making it ideal for daily brushing. It targets plaque and tartar while supporting normal gum function and contains peppermint oil and parsley for extra fresh breath. 

These two new products strengthen the already comprehensive Beaphar Dental Care range of toothbrushes, toothpastes, tooth gel and a Puppy Dental Kit, as well as no-brush dental products ideal for use in-between brushing. The range helps pet owners get to grips with their pets’ oral health by providing a variety of formats suitable for cats and dogs of all life stages. 

“We’re proud to be the dental care go-to brand for UK pet owners,” said Claire Edmunds, Beaphar Marketing Manager. “We’ve carefully developed our Dental Care Range to keep the same key ingredients and competitive price point that help make it so popular, so that it’s easy to shop and ship and meets the evolving needs of today’s pet owners.” 

To help showcase the new range, instore support is available, including a shelf display and shelf barkers and wobblers to highlight the new product additions, and online support includes social media posts and web banners.

To brush up on their dental knowledge, retailers can access free, online Dental Training, which provides SQPs with AMTRA, VetPol and VetSkill accredited CPD at the Beaphar Training Academy: https://www.beaphar-training.co.uk/