In This Issue
Jollyes launches price war against main competitor
Pets at Home installs 'Pets-Mess Tree' in Brighton
UK pet industry writes to Chancellor over Budget concerns
First look inside Pets at Home's new £1m Pet Care Centre
PATS supports Birmingham Dogs Home in 2025
UK-based pet brand hires four experts from US firm
Jollyes gets in festive spirit at new store opening
WildWash hopes to raise £10k for charity with new launch
Royal Canin leads campaign to tackle unethical breeding
Pet store to hold career day for would-be groomers
Double delight for expert using herbs to enrich cats' lives
Doggy Doggy Yum Yum voted Best Pet Treat
New canine brand aims to shake up pet food market
Chuckit! Max Glow range brightens up playtime
Get your own copy of Pet Trade Xtra
Police say blaze behind Pets at Home store may have been suspicious
JW launches new interactive dog toys
Vetpol graduate wins Nutritional Expertise category at SQP awards
Gas safety campaigners and RSPCA join forces to keep pets safe
Building bridge between European pet industry and Southeast Asian markets
Equestrian legends to speak at the 2025 National Equine Show
Webbox releases Christmas collection for cats and dogs
The best of last edition of Pet Trade Xtra
Award-winning retailer reveals secrets of success
Excitement builds for PATS 2025 at NEC Birmingham
Struggling pet shop vows to carry on following public support
Dog food brand aims to set new standard in UK market
‘Moving with the times’ key to pet firm’s success
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Doggy Doggy Yum Yum voted Best Pet Treat

 

Dorset-based artisan ice cream maker Baboo Gelato, the manufacturers of frozen dog treat Doggy Doggy Yum Yum, celebrated after lifting the trophy for winning the Best Pet Treat at the PIF Awards 2024.

 

Doggy Doggy Yum Yum is already a multi-award winner, having clinched Silver in the PetQuip Awards in 2022 for its original recipe, and Best New Product in the Pedigree Wholesale Awards. 

 

Pedigree Wholesale Ltd is the brand’s major distributor to the pet trade, and the treat is also stocked by a long list of dog friendly cafes, restaurants, hotels, tourist attractions and pubs. The frozen treat is now manufactured in-house in new purpose-built premises at the company’s base near Rampisham.

 

Made with 100% peanut butter (with no xylitol) and bananas, which dogs find hard to resist, this frozen treat uses coconut milk instead of dairy so it is kinder to dogs’ tummies. The winning new recipe also includesorganic agave syrup (rather than refined sugars),  Keepers Mix Sensitive (0.25%) from herbal pet supplement company Dorwest and vegetable fibre.  If given as an occasional treat after a long walk in the countryside, the park or on the beach this tasty treat is perfect way to reward your dog.  Doggy Doggy contains no artificial flavourings, colours or refined sugars. The new ingredient change means that any ‘ultra processed food’ emulsifiers or stabilisers from the product have been removed which the manufacturers are extremely proud of and is something that other dog ice cream manufacturers have not achieved.

 

Baboo Gelato was started by husband and wife team, Sam and Annie Hanbury after they moved to Bridport, Dorset in 2012 and purchased a house with an overflowing garden and orchard. Inspired by their fruit, Annie went to Bologna to train as a professional gelatiere, before setting up a small artisanal manufacturing kitchen. They opened their first kiosk in West Bay Dorset and were overwhelmed by the wonderful response from the community. Local restaurants and pubs then wanted their product; other kiosks wanted to rebrand to carry Baboo Gelato and shops wanted them to make ice cream in tubs. They have now added kiosks in Lyme Regis, Weymouth and Swanage. The passion for the business lies in their use of quality ingredients, sourced locally where possible and not using flavourings, colours or pastes in the manufacture of their ice cream.

 

 

Sam Hanbury said: Much of our sales come from our kiosks which help us to know exactly what customers want.  This is how Doggy Doggy Yum Yum came about.  We found that people were buying ice cream for their dogs, and we were concerned that dogs are lactose intolerant.  We experimented with different ingredients, before creating an entirely lactose-free, emulsifier-free, stabiliser-free product. 

 

 “We are finding limitless demand during the summer not just from obvious pet retailers and specialist dog friendly places, but from ordinary cafés, pubs, restaurants, and tourist destinations.  It just seems that most savvy people involved in Food & Drink want some of the poochie pound and we can help with a classy product, well supported with point of sale which includes, stickers, leaflets, posters and an A-frame sign which comes complete with space to put a dog bowl underneath it.

 

Baboo Gelato has also given something back to the community through the sales of Doggy Doggy Yum Yum by donating 5p from every tub sold of the frozen treat to the Dogs for Good charity. Dogs for Good train dogs to help people affected by disability, dementia, autism, other conditions and mental-health challenges to live happier, healthier and more independent lives. These are dogs that open doors, that connect people and bring families together. Dogs that help make everyday life possible in so many ways. Their donations have already helped to put a new puppy through its training to become an assistance dog.

 

Sam Hanbury added: “We are absolutely delighted to receive this honour from the PIF. A big thank you to Su-Bridge who sponsored the award, our distributor Pedigree Wholesale and all our suppliers, employees and customers who have helped to make Doggy Doggy Yum Yum such a success.”

 

If you are interested in becoming a stockist or distributor then visit www.doggydoggyyumyum.com, contact Sam Hanbury at hello@doggydoggyyumyum.com or tel: 01308 488629 for local enquiries. Pet shops wishing to stock Doggy Doggy Yum Yum via Pedigree Wholesale Ltd visit: www.petproducts.co.uk

Facebook Twitter LinkedIn