Johnson’s Veterinary Products has launched the first-ever National Pet Shop Day – an event to mark the ongoing contribution of pet shops within the local community and to celebrate their services, knowledge, and experience.

National Pet Shop Day will take place on Saturday, 13th July 2024 when pet stores across the UK will be encouraged to throw open their doors and invite pet owners to come in and discover more about the services and products they offer.

When Johnson’s surveyed pet owners as part of its 2023 report into UK purchasing habits, it discovered that over half of respondents (57%) would prefer to speak to the vet in order to remedy a pet’s flea issue, despite the majority stating they find their pet shops and pet shops to be ‘knowledgeable’ and with an opinion that could be trusted.

Pet shops are often, in fact, the local health and wellbeing hubs of the pet world, and can provide practical advice and solutions for commonly occurring minor ailments (such as fleas, ticks, worms or general healthcare issues) – providing animal lovers with the confidence to know they are handling their pet’s conditions effectively and efficiently.

With National Pet Shop Day, Johnson’s wants to encourage the public to rediscover their local pet shop, and mark the ongoing, positive contribution pet shops and stores make to society. And in doing so, together we will look to stimulate new customer trial, increase footfall, and encourage repeat purchase.

A spokesperson for the company said: “For over 100 years Johnson’s has been working hard to support the pet trade, recognising the importance that pet shops and pet stores have within their communities.

“Pet owners have been relying on the dedicated, one-to-one support provided by their local pet shop for generations, and we feel that this commitment to improving the wellbeing of the nation’s pets (and their owners) is something worth celebrating.”

Johnson’s will be undertaking extensive media outreach in the run-up to National Pet Shop Day to promote the benefits of visiting a pet shop for common minor pet ailments, so there will already be noise generated that pet shops can capitalise on.

Johnson’s has also launched a dedicated website www.nationalpetshopday.com, crammed with promotional ideas, downloadable content, branded goodies, and practical advice to help retailers celebrate the day to its fullest. 

On the website, retailers will soon be able to find:

• A PR & Social Media Toolkit that will include helpful articles and templates that will offer guidance on how pet shops can maximise presence and encourage engagement in the run-up to and during the day itself.
• An interactive Map highlighting all the pet shops that are planning National Pet Shop Day activities, which Johnson’s will then cross promote in its own communications. All pet shops will need to do is share their events on social media using the hashtags #NationalPetShopDay and #PetShopDayUK, or email us the details.
• Downloadable infographics, photographs, logos, and activity sheets
• Promotional items order section. We plan, as standard, to supply a basic promo package to all retailers who register their intention to participate on the website, but additional items will also be available for purchase via the website. The basic promo bundle will include: Two sizes of promotional poster; branded recyclable carrier bags; promo stickers; flyers and balloons.

The CMA has today confirmed its decision to launch a market investigation into the veterinary sector and published tips to help pet owners struggling with vet costs now.

This follows an initial review last September which prompted 56,000 responses to a call from pet owners and those working in the vet industry. The Competition and Markets Authority (CMA) then consulted on its provisional decision to launch a market investigation, the outcome of which is being announced today.

An inquiry group made up of independent experts and chaired by Martin Coleman will now oversee the investigation. Supported and advised by CMA staff, the group will be able to use the full breadth of the CMA’s formal market investigation powers to gather additional evidence, examine concerns in more depth and shape any remedies that may be needed to address these concerns.  

Based on the evidence so far, the CMA’s key concerns remain the same as outlined in March. The CMA expects to use the market investigation to further explore whether:

• consumers are getting the information they need, at the right time, to make informed decisions
• a limited choice of vet businesses in some local areas is impacting pet owners
• profits earned are consistent with the levels expected in a competitive market
• vet businesses have the incentive and ability to limit consumer choice when providing treatments or recommending related services, particularly when they are part of large integrated groups
• the regulatory framework is preventing the market from functioning as well as it could

Examples of potential remedies include mandating the provision of certain information to consumers, imposing maximum prescription fees and ordering the sale or disposal of a business or assets – all of which are legally enforceable. The CMA can also make recommendations to government – for example, suggesting changes to the regulatory framework.

Sarah Cardell, Chief Executive of the CMA, said: "The message from our vets work so far has been loud and clear – many pet owners and professionals have concerns that need further investigation.

"We’ve heard from people who are struggling to pay vet bills, potentially overpaying for medicines and don’t always know the best treatment options available to them. We also remain concerned about the potential impact of sector consolidation and the incentives for large, integrated vet groups to act in ways which reduce consumer choice.

"In March we proposed that a formal market investigation was the best route to fully explore these concerns and, if appropriate, take direct action to address them. That proposal has been overwhelmingly endorsed through our consultation.

"While we’re aware of acute staff shortages and difficult working conditions for vets, we consider a formal market investigation is essential to ensure good outcomes for the millions of pet owners in the UK as well as professionals working in the sector. The independent inquiry group will now take this investigation forward and, in the meantime, we’re publishing some tips to help pet owners better navigate vet services."

PATS 2024 – the Pet & Aquatics Trade Show taking place at Telford International Centre from Sunday 29th September to Tuesday 1st October 2024 – has smashed through the 300-exhibitor mark, making it the biggest event in the show’s 16-year history.

Stand space at the three-day show is almost sold out, with only two stands remaining, as UK and international pet companies get set to take over all four exhibition halls at the Telford International Centre.

“The demand for stand space at PATS has been phenomenal, with many companies booking much larger stands as they seek to take advantage of the new three-day format,” said organiser Gordon Thomas, of Impact Exhibitions and Events.

“With the addition of the Aquatics Zone and a bigger New Starter Zone, the exhibition will cover the whole of the Telford International Centre, and now we have smashed the 300-exhibitor mark it will be the biggest PATS show ever.”

PATS recently exhibited at Interzoo in Nuremberg, Germany, as international interest in the show returns after the Covid pandemic.

“We met lots of European distributors and retailers at Interzoo,” added Gordon. “We also saw international buyers from as far afield as the US and Australia. Interest in the UK pet market seems to be returning after a difficult couple of years.”

PATS is currently working closely with trade association PetQuip on a programme to identify key European pet product buyers and distributors to invite them to visit PATS.

With registration for visitors now open on the exhibition’s new-look website www.patshow.co.uk, Gordon is urging pet retailers and buyers to sign up for their free entry.

Rosewood Pet Products is thrilled by the prospect of exhibiting at PATS. Senior brand manager Kate Burnett said: “We can't wait to unveil our latest product developments and share the evolution of our brand. As passionate pet lovers, connecting with fellow enthusiasts at PATS is a highlight for us.”

Albion Pet Foods sees PATS as an opportunity to raise the company’s profile in the industry as well as showcase its latest products. “The Albion team is delighted to have a stand at PATS this year and is looking forward to the three-day event,” said director Gill Bower. “It’s a great opportunity to showcase our brand and products plus also meet other exhibitors and see what new products are around. Although Albion has been going for over 40 years, most people have never heard of it, so I think PATS will be a great opportunity to get our name out there – and hopefully more business.”

With a record-breaking number of exhibitors, PATS 2024 will also feature its biggest ever New Product Showcase of pet, aquatic and watergardening products. All entries will be judged by an independent panel of retailers and retail experts to determine the winners of the New Product Awards, sponsored by pbwnews.

As an increasing number of pet retailers introduce pet grooming salons into their stores, the PATS programme of talks, demos, workshops and competitions will provide invaluable insights into this side of the business.

To make the visitor experience even more exciting there will be unrivalled show offers and competitions, fantastic networking opportunities, a free show catalogue, free parking for up to 1,300 cars and a complimentary tea/coffee voucher.

You can register online at www.patshow.co.uk where you’ll also find a full list of exhibitors and information on how to reach the venue.

Family owned Just for Pets, which has a total of 23 outlets, has taken the decision to remove birds from its Arena Shopping Park Coventry branch, its final store to sell live animals.

While the store has always received the highest possible ratings for its aviary from all relevant authorities, the pet retail chain has instead chosen to recommend local rescue centres where possible.

Managing director Paul Lewis said: “While the store has become known for the aviary, and it will be sad to see the birds go, this also gives us the opportunity to offer customers much more in store to improve their shopping experience.

“Our team’s knowledge is second to none, they’re passionate about pets and have extensive training which means Just for Pets will still offer the best products and advice available, while recommending customers explore the option of local rescue centres where possible.”

A recent social media post from the family owned retailer has received hundreds of engagements with customers mainly in support o the decision with many encouraging other pet stores to follow suit. 

Just for Pets is continuing to invest in its stores, including the Arena Shopping Park Coventry branch, with more exciting announcements expected soon. 

Chorley-based Scoff Paper, which designs and manufactures edible greetings cards for dogs, has partnered with top retailers John Lewis, Butternut Box and Daylesford Organic to create exclusive ‘In Cahoots’ product ranges.

The company makes the world’s only edible cards for dogs for celebrations such as birthdays, ‘gotcha days’ and other special occasions, in irresistible flavours including chicken, bacon and cheese. Such is Scoff Paper’s unmatched appeal, that the four year old business - which recently appeared on Dragons’ Den, securing investment from Sara Davies - has been commissioned by some of the UK’s favourite retailers wanting a taste of the hit concept.

Following a successful instore trial in four of its stores, John Lewis, which champions independent, British companies, is now set to stock a range of bespoke Scoff Paper edible dog cards at all of its 35 sites across the UK, as well as online. What’s more, the self proclaimed dog-friendly retailer has commissioned an exclusive Christmas collection of edible cards for dogs.

Daylesford Organic, the high-end gift retailer, has also formed an ‘In Cahoots’ partnership with Scoff Paper, where the artwork of famous artist, Hugo Guinness, will be incorporated into a stunning set of bespoke cards. These will be sold at the company’s six bricks and mortar stores in London and the Cotswolds, as well as online. This is the latest in a range of products from the luxury brand that feature the works of the well-known British artist and illustrator. 

The founders of Scoff Paper came up with the ‘In Cahoots’ partnerships idea when it was talking to potential retailers about stocking their products, which are made with potatoes and natural flavourings. It became clear that companies increasingly wanted tailored ranges to fit their specific audiences’ needs, with original products and approaches. 

The company, based in Chorley, Lancashire, also recently worked ‘In Cahoots’ with fresh dog food subscription company, Butternut Box, to develop a one-off card to help the company celebrate its 7th birthday. This involved a direct mail out to Butternut Box’s database of customers from Scoff Paper’s large, well-appointed HQ, The Scoffice. The cards, which contain no rawhide, and are complementary to a dog’s diet, were such a hit with Butternut Box’s customers (and their pets), that the company, famed for top quality pet food, has signed-up Scoff Paper to do the same for its 8th birthday celebrations. 

Gemma Connolly, Scoff Paper founder and volunteer guide dog puppy raiser, comments: “It’s so important to us to make our cards accessible to dog lovers’ everywhere. By carefully selecting the right partners, we can work side-by-side with retailers who know and understand their own customers’ needs to develop products that are just right for them. 

“As our business grows, we’re keen to explore more exclusive ‘In Cahoots’ partnerships to make it easy for dog lovers’ to show their appreciation for their pets - wherever they like to shop. As part of this, it’s critical our brand values are aligned and that our collaborators are as keen as us to keep things fresh, creative and top quality. 

“We’re always interested to hear from companies, large or small, to do something unique, innovative and exciting with them. In the past we have also made bespoke edible dog passports and invitations. The possibilities are endless.” 

Due to its fast working creative team and bespoke, onsite manufacturing facility, which can produce 2million cards per year, the team at Scoff Paper can be flexible, creative and deliver high values at speed. Additionally, the company produces dog-friendly edible ink pens for writing messages in the cards. Product packaging is made using sustainable, renewable materials. 

Discover more: www.scoffpaper.com

The Pet Industry Federation has announced that market research firm NielsenIQ (NIQ) will join the speaker line-up at its forthcoming Business of Pets conference. 

Expertise and Consulting Director, Hannah Lyford, will deliver an insights presentation on the state of the UK FMCG marketplace, with a specific focus on how changing shopper behaviour will influence the pet industry. Hearing from NIQ will prove beneficial for those in the industry as they are uniquely positioned to provide both retailer sales metrics and consumer behaviour insights, creating the full view of the marketplace enabling clients to shape successful FMCG marketing strategies. 

Delegates will hear Hannah talk about how inflation and the increased cost of living is impacting households with pets, how the key trends we are seeing in the retail environment, including online, are impacting shoppers and how evolution of shopper missions and FMCG trends impact the pet industry. All powered by NIQ data.

The two-day conference, headline sponsored by Worldpay, is aimed at fostering growth in pet businesses and will centre on innovation, finance, and marketing. The programme features a comprehensive lineup of expert speakers and networking opportunities, with an evening BBQ scheduled for the end of the first day. It will take place from Wednesday 5 to Thursday 6 June at the Cranfield Management Development Centre, Cranfield University, Milton Keynes.

Nigel Baker, CEO of PIF, said: “We are delighted that Hannah will join us at our Business of Pets conference. Understanding the key trends in pet owner buying habits is crucial for pet businesses to develop strategies which deliver products and services that pet owners really want. NIQ’s session will form part of a full programme of talks aimed at pet businesses that have big ambitions. Cranfield University, with its remote working facilities, great networking links and onsite accommodation, provides the ideal backdrop for our conference.”

Full details on the speakers and all other information, including ticket purchases and accommodation, can be found at https://petfederation.co.uk/the-business-of-pets-conference/

IKEA UK has joined forces with Woodgreen to create a ‘Cat-alogue’ and ‘Dog-alogue, showingcasing the retailer’s first-ever pet furniture range.

In 2023, Woodgreen saw a 62% increase in abandoned pets as well a huge increase (253% year-on-year) in people looking to give up their pet due to financial reasons, primarily the rising cost of living.

Last year alone, a total of 8,821 pets were helped through the charity’s service. The collaboration with IKEA UK aims to support Woodgreen’s mission of giving thousands of pets a brighter future, through safe shelter and specialist care. 

The Cat-alogue and Dog-alogue feature paw-fect imagery of cats and dogs in various IKEA pet furniture settings. From cosy cat beds and scratching posts to stylish dog beds and cat houses, each ‘lookbook’ gives the animals the portraits they so rightly deserve.

The lively UTSÅDD collection has been developed with input from veterinarians, pet product experts, as well as an excitable panel of cats and dogs – genuinely! The resulting 29-piece range was developed around the four most common activities that cats and dogs do in the home – eating, sleeping, playing, and hiding – all designed to make these activities fun and easy to manage for both pets and people.

As well as a monetary donation, for those who are at Woodgreen, all furniture featured has been donated to the rehoming centre for the pets to enjoy, giving them the best quality experience possible – and helping them rule the roost there as well.

“At IKEA, we believe that pets are family. Our goal was to develop a collection of products that our cats and dogs love and that their human parents can feel good about and truly enjoy having as part of their home. We hope this partnership not only raises awareness of adoptions but also provides solutions and inspiration of how to create a comfortable living space for furry companions,” said Michaela Quinlan, Country Commercial Manager, IKEA UK and Ireland.

“Every pet deserves a loving home where they feel safe and happy. It’s so important that dogs and cats have spaces to rest and call their own, as well as opportunities to play and have fun – both during their time with us at Woodgreen, and when they move on to their new homes. We’re absolutely delighted to be partnering with IKEA to raise awareness of what we do, and celebrate rescue pets of all shapes and sizes,” said Fiona Cooke, Head of Specialist Services, Woodgreen Pets Charity.

Through this partnership, IKEA UK is actively supporting Woodgreen’s mission to help pets and their people – providing a brighter future for thousands of pets.

The full lookbook, including details on how to see which pets are looking for new homes at Woodgreen, can be found at IKEA.co.uk/woodgreen. The UTSÅDD collection is available online and in store now.

A dream job working with animals seems out of reach for many people, but thanks to a new portfolio of qualifications, learners can bypass university fees and reach their goal in this growing sector.

Many students are being increasingly put off further education by high university fees and levels of student debt, or fear that they may not have what it takes to achieve a place on a university course in Veterinary Physiotherapy.

But there is now a more inclusive and hands-on route, three new qualifications offered by the Academy of Veterinary Physiotherapy, which provide a structured pathway to a degree equivalent Level 6 qualification in veterinary physiotherapy.  Qualifications are awarded along the way at Levels 4 and 5, supporting learners, and allowing them to start working from as little as around nine months in.

And studying for these qualifications could be a shrewd move, the UK pet market has shown extreme growth in recent years and is valued at £5.9bn, and a qualified Veterinary Physiotherapist can expect to earn up to £25,000 per year once they have qualified. Senior veterinary physiotherapists and consultants may earn up to £65,000 a year.

Wendy Vaughan, founder of the Academy of Veterinary Physiotherapy, which is a RAMP Accredited Education Provider, said: "There is no doubt that the pet and animal care sector is growing, and with more pets and working and competing animals living in the UK than ever before the demand for skilled services is growing, as is the sophistication of veterinary and allied professional services offered.

"There are so many people out there who would excel in the Animal Physiotherapy sector that may be put off by traditional qualification routes, and our new portfolio of vocationally focused qualifications is designed to redress that balance, and make sure that the people with the real passion get their start, regardless of background.

“The welfare and care of animals has long been my passion, along with a real passion for the profession.  I believe that this dream career should be accessible and achievable to anyone with a love for animals who is able to evidence that they meet the required industry standards, through whatever route.

“In line with this, it was my desire from the start to offer a training provision that met high standards similar to those in human care, so sought accreditation from RAMP, the Register of Animal Musculoskeletal Practitioners, a Voluntary Industry Regulating Body, who have developed education standards based on the human care sector, bringing a “gold standard” of care to our animals. I genuinely believe that inclusivity and accessibility to qualifications, collaboration and respect across the industry, are key to keeping our industry safe, skilled and successful.”

The Academy of Veterinary Physiotherapy is an approved training provider of the award winning, Ofqual regulated Awarding Organisation iPET Network, delivering regulated qualifications including a Level 6 Diploma in Veterinary Physiotherapy, a Level 5 Diploma in Animal Sports Massage and Rehabilitation and a Level 4 Diploma in Animal Sports Massage.

These qualifications are suitable for all of those who would like to work in this growth field, including existing dog groomers, equine grooms, hydrotherapists, trainers, massage practitioners and veterinary nurses, as well as those currently working as a Veterinary Physiotherapist seeking formal recognition through a regulated qualification.

These comprehensive qualifications are made up of practical and theoretical learning across a variety of animal species, with the practical elements focusing on the two main species of canines and equines, allowing learners to get recognition for their knowledge and practical skills in a vocational and friendly way.

Alongside the technical knowledge and skills, there is also tuition and support on study skills, personal development, professional development, resilience and wellbeing from people who have extensive experience of what it takes to be successful in the industry.

The blended learning, flexible and accessible courses will be delivered by Wendy and her team at The Academy of Veterinary Physiotherapy.

Wendy, who is a IRVAP, RAMP and AHPR registered therapist, said: "I am proud to have worked with iPET Network to develop this trio of qualifications, which will make these fields of veterinary science more accessible than ever, while maintaining all important best practice.

"It was important when we created the courses that they had a strong focus on animal health, behaviour and welfare, including exploring themes such as social licence to practice.  There are also key specifics relating to the industry, legislation, regulation and working effectively as part of the multi-disciplinary team.”

"There is a strong focus on anatomy and physiology and musculoskeletal anatomy, with particular focus on function, orthopaedics and neurology, biomechanics and locomotion and exercise physiology including how commonly used equipment affects our animals.

“The course then builds on this with a strong focus on exercise prescription and rehabilitation, including physiotherapy and rehabilitation for post-surgical, neurological, juvenile, geriatric, non-ambulatory and respiratory patients and for palliative and end of life care.

"For anyone wishing to qualify it is important to learn pathology, injury, illness, disease and musculoskeletal dysfunction, concepts of pain, pain management and advanced concepts of tissue healing which are all covered in these qualifications.

"Building on a strong foundation of sports massage and soft tissue skills the courses then teaches the safe and effective use of electro-physical agents (EPAs) and covers advanced clinical reasoning skills and how to conduct physiotherapy assessments and design effective and measurable treatment plans."

To find out more about the courses go to www.academyvetphys.com 

Innovation was on display last week at Interzoo in Nuremberg as the UK pavilion showcased the buoyant UK pet care market. A huge variety of new products were on show: from nutritious, natural food and treats, to healthcare, bedding, packaging, accessories, chicken coops and toys.

With the UK market trending towards natural, premium products and a growth in the population of smaller pets, the line-up of UK companies reflected this imaginative market, with products for dogs, cats, reptiles, guinea pigs and birds among the pets represented.

“The show has been amazing! We’ve seen high level distributors and retailers from all over the world. We’ve got more than 150 leads. It’s probably the best show we’ve ever done,” reported Lewis Ames, Managing Director, Buddycare.

First timer MiAlgae was delighted: “We are new to the pet food market, so being at Interzoo means we’ve had some great conversations directly with people who are looking for a plant based, sustainable marine Omega 3 ingredient. It’s been a great show for us,” commented Ella Robbins, Marcomms Marketing and Communications Manager, MiAlgae.

Packaging supplier Law Print & Packaging Management welcomed the opportunity the event gave the firm to deepen relationships and connections. Carole Bayne, Managing Director explained: “Interzoo is a great platform to develop, partner with and discuss new projects. The quality of visitors we have seen here has been high. Customers have come to us with projects, come here with intention and come here wanting to find a partner.”

PetQuip was honoured by the presentation of a special Interzoo Exhibitor Award at the opening ceremony on the evening before the show opened (see picture above). The British pavilion was the first national joint pavilion at Interzoo in 1964, the dawn of the exhibition’s international element and its growth. There are now 15 international pavilions at the event.

Amanda Sizer Barrett MBE, Director General of PetQuip accepted the award on behalf of the association, its members and the UK exhibitors:

“We are truly honoured to have been presented with this special award. Over the years, our UK companies have enjoyed very fruitful participations at Interzoo, which has supported their development and has been an important catalyst for their growth into international export markets.”

The PetQuip association will be organising and supporting a UK exhibitor group at the next Interzoo, which will take place from 12 to 15 May 2026.

For details of PetQuip membership, please e-mail info@petquip.com or visit www.petquip.com

Leading dog accessory manufacturer, EzyDog, has hailed its return to Goodwoof on 18th and 19th May a success.

EzyDog offers an immense range of leads, collars, harnesses and even, life jackets and backpacks! Its presence at Goodwoof, held at the Goodwood Estate in Chichester in May, was a welcome return to the show and proved to be a popular company at the event with its offering. 

Goodwoof was an ideal opportunity for EzyDog to showcase its range, all of which are premium quality, durable and comfortable and offers solution-based products that strengthen the bond between dogs and their owners. EzyDog’s stand at Goodwoof featured its most popular ranges in a variety of colours and finishes, which visitors flocked to with their dogs to see what products would most suit their pooch.

Guy Ellis, Director for EzyDog UK, said: “Goodwoof was yet again an incredible success, it’s always an event that’s a lot of fun and full of dog owners who are passionate about their pets, so they loved the EzyDog range. 

“Our stand was certainly popular and owners were able to chat to our staff about what sizes would fit their dogs best and what products would suit their lifestyle. Some visitors were avid walkers, which we have a range for, some travel a lot, so we pointed them to our products that work in a vehicle. It’s always great to get in front of customers and talk to them, as that’s when we can best help them, so it was a fantastic show for us.”

Agria Dog Walk UK has made an incredible splash with its inaugural Guinness World Records achievement, breaking the record for Largest Dachshund Dog Walk on Saturday 18th May, with 342 dachshunds in attendance. 

The record was broken at Marble Hill House, London, and required a minimum attendance of 250 Dachshunds to cross the finish line. Supporting the event and record attempt, animal welfare activist and TV personality Jodie Kidd joined with her dog, Sausage, encouraging owners to bring their precious pups along to help smash the record in the name of animal welfare.  

Vicki Wentworth, CEO at Agria Pet Insurance, said: “We’re absolutely thrilled to have won the GUINNESS WORLD RECORDS title. It’s an incredible achievement, and it was an absolute pleasure to watch so many passionate people and pups come together to help support a great cause. We had a fantastic turnout, and we’d like to thank everyone who showed up to walk the walk in the name of animal welfare.”

​

Committed to supporting dogs in need, Agria, one of the world’s leading animal insurers, will be donating an impressive £20,000 for rescue and rehoming centres as a result of the charity Dog Walk, which took part at three English Heritage locations across the UK, as well as Denmark, Finland, France, Germany, Norway and Sweden, where Agria also provides pet insurance.

​

In partnership with English Heritage’s Dog-Friendly Days Out and supported by The Kennel Club, the day was filled with family-friendly fun, with approximately 1500 dogs taking part, attending official sites across the UK or participating through the Digital Dog Walk. 

Those who participated in Agria’s Digital Dog Walk generated donations by sharing a picture of their pup on social media, tagging @agriapetinsurance and using #AgriaDogWalk2024.  

Visit agriapet.co.uk/agria-dog-walk for information on Agria Dog Walk. 

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The British Independent Retailers Association has said the inflation rate fall to 2.3% is a good step to help bring people back to the high street – but stresses the Bank of England needs to now reduce interest rates too.

Bira, which works with over 6,000 independent businesses of all sizes across the UK, has reacted to the news that the UK inflation rate has fallen to a figure just below the Bank of England's target of 2%. This marks the lowest level in almost three years.

The fall, which is the lowest level in almost three years, means prices are still rising but just at a slower rate. Energy prices are at the heart of this, as they fell by 27.1% in April.

Andrew Goodacre, CEO of Bira said: "Inflation has fallen lower than expected and is now only slightly above the Bank of England target of 2%. Although the services sector and core inflation has not fallen as much, we hope that the Bank of England will have the confidence to reduce interest rates.

"Reducing interest rates is crucial to fully restoring consumer confidence and bring people back to the high streets," he said.

An innovative range of pet shampoos from eco-conscious wellness and lifestyle brand DotDotPet has been nominated for a PIF Innovation Award. 

The range has been developed by a team of experts from the fragrance and cosmetic industries and designed to be kind to pets. Each formula features a pet preferred scent to help reduce bath time zoomies and anxiety plus a prebio to promote a healthy skin and coat. The formulation is vegan containing no nasties making it kind to sensitive skin. The shampoos provide deep cleansing and easy rinsing for a calmer bath time. The shampoos are available in an innovative easy to use no drip bottle.

Following a successful Crufts and appearance recently at Cosmoprof in Bolgona where DotDotPet was introduced to distributors, cosmetic retailers and pharmacists who are looking to expand their pet offering in their stores by introducing high quality brands company founder, Harry Chapman and DotDotPet are also off to Berlin having made the 10 finalists for the Best in Show Spotlight Awards at Petcare Innovation Europe 4-5 June. Petcare Innovation Europe is a must-attend event for anyone in the pet care industry looking to stay up-to-date on the latest trends, innovations, and best practices in the industry.

The shampoos in the DotDotPet range are designed to suit different life stages and types of coat. The formulas include:

Curly Coat Conditioning Dog Shampoo DotDotDog

A deep cleansing curly coat conditioning dog shampoo specifically formulated for dogs with curly coats, containing vegan biotin and olive oil for soft bouncy curls.

Long Coat Conditioning Dog Shampoo DotDotDog

A long coat conditioning dog shampoo specifically formulated for dogs with longer coats, containing coconut and babassu for a silky, glossy shine.

Double Coat Conditioning Dog Shampoo DotDotDog

A double coat conditioning dog shampoo specifically formulated for dogs with double coats, containing green tea & jojoba for de-shedding, cleansing and hydrating. 

Short Coat Conditioning Dog Shampoo DotDotDog

A short coat conditioning dog shampoo specifically formulated for dogs with short coats; containing centella asiatica and shea for a smooth soft finish.

Puppy Conditioning Shampoo DotDotDog

A puppy conditioning shampoo specifically formulated for puppies of all breeds containing Aloe and Oatmeal to protect sensitive skin.

The RRP for each shampoo is £13.99

If you are interested in becoming a stockist then visit www.dotdotpet.com

Xparkles, a new Lincolnshire-based designer pet accessory company, has been nominated for a PIF Innovation Award. The company that specialises in the manufacture of high-end collars for dogs has also recently won a prestigious European Product Design Award as well as a Muse Design Award.

Made from the finest French nappa leather, customers are able to change the look and mood of their pets’ collars by incorporating interchangeable charms made from pure silver (so that they don’t rust), with others which are encrusted with rhinestones. This new concept in pet collars which is patented by Xparkles in the UK and USA brings a uniqueness to the pet accessory market with the collars exceeding the manufacturing standards of many produced by high-end designer fashion houses. They are fashionable, stylish but more importantly, affordable! They also give your dog that touch of glitz and glamour which every four-legged friend deserves.

There are three types of charms to choose from, thread through, push through and screw based. Each leather collar is finished with hand-waxed and double stitched edges.  The buckles are made from stainless steel and lab test shows they can sustain 72kg of pull.   This makes every collar extremely durable with the soft leather making them very comfortable to wear.

Xparkles is the inspiration of founder and successful entrepreneur, Erika Yao and her partner Andrew Blach . As pet parents who liked to dress their bichon frise poodle cross in stylish pet accessories, they failed to find a designer decorative collar that would stand up to daily wear and tear and was also comfortable for their dog at the same time. Sensing a gap in the market, they created Xparkles.

Erika says: “The use of interchangeable charms has been extremely successful in the human jewellery market and we wanted to create something that would provide a similar gift buying opportunity for pet parents. They are perfect for any fashion conscious dog owner as the look can be changed by switching the charms over to suit an outfit or mood.”

The Xparkles collars meet several quality standards already. Their designer holds a Jewellery design degree from UAL.  Their ISO9001 certified production partners also have in- house designers to help final check the products. Best of all the collars are made in Britain a country synonymous with the manufacture of high-end quality leather goods.

Xparkles are looking to stock pet boutiques that are interested in developing a long term partnership, and pet groomers who are looking for a new revenue stream.  

The collars are available in a range of sizes and widths to suit different breeds and there is a good selection of different charms and accessories to add to the collars including leather bows.

RRP Collars start from £40 upwards, Charms start from £15 each and the leather bows £17.

For further information please visit:

www.xparkles.com

The EasyEat Feeder has been nominated for a PIF Innovation Award. Created in the UK by passionate pet lovers, Callum Saunders and Declan Poole in order to alleviate the harm that is caused by the unhealthy eating position from traditional and even raised bowls, the founders are now looking to expand their range and improve the lives of many more dogs.

The EasyEat’s open, edgeless entry creates a natural feeding position - a straight back and elongated neck with a forward facing head creating open airways. Opening airways is essential for flat faced breeds as they are prone to suffer with narrow nasal passages and windpipes which can lead to breathing problems.

The inspiration for this design came from one of the creator’s dogs, Benji. He was diagnosed with pug myelopathy about 4-5 years ago and at the age of 7 found himself in a lot of pain, couldn’t really use his back legs and would cry during feeding times as he would be bending down putting pressure on his joints and spine. It was only after experimenting with a plate on a flat surface that Callum and Declan found the correct feeding position which has now been replicated in The EasyEat feeder.

“The EasyEat feeder has an open entry design, with very little depth which is the catalyst to unlocking the health benefits of the product. There is nothing else like it on the market in terms of the technical measurements and design. We have a design patent across the UK, EU and a patent in the USA” says Callum.

“Incorporated in our design are a number of features such as: built in handles for easy manoeuvrability, over-moulded TPE feet to help stability and protect floors, stacking feature for easy storage, removable inserts to help with a slow feeder option and our ergonomic design which helps cleaning and keeping everything hygienic.  All of this together helps make us truly unique.”

The EasyEat feeder is available in a range of colours, original beige and five pastel colours.

RRP: £39.99-£44.99 depending on finish. Slow feeder extra insert £19.99

For further information visit: www.easyeatofficial.com

Brambles Semi-Moist Hedgehog Food is proving such a hit with hedgehogs that we’ve decided to launch a bigger size – making it more economical for wildlife enthusiasts.

It’s now available in 1.3kg size from wholesalers and by all accounts it looks like it will be a big seller!

RRP £10.99 (zero rated for VAT)

www.bramblespaw.co.uk

In the first product of its kind to launch in the UK, Agria is now in the unique position to protect and support dogs with jobs, for life with up to £12,500 cover for vet fees. Until now, insurance options for these dogs were either limited or non-existent resulting in occasions where appropriate veterinary treatment may have been financially inaccessible.

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Agria Service Dog Lifetime Insurance protects dogs with jobs with lifetime cover for veterinary treatment they may need. Whether their job is to help with the laundry or save victims of natural disasters, they are there for their humans every moment of the day, often enabling them to enjoy life in a way they may not have thought was possible.

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So should one of these hardworking dogs suffer an injury or illness – at home or overseas, they can receive the treatment they need, and get back to work as quickly as possible – without causing concern about the expense.

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Service Dogs UK is one of Agria’s newest support dog partners.

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Garry Botterill, Operations Director and founder of Service Dogs UK said, “We couldn’t be more pleased to have such an incredible partnership with Agria.  We are absolutely committed to giving our dogs the best insurance so we can quickly and efficiently deal with any issues without fuss. It is vital that our dogs can continue to give their life changing support to our veterans.  Which is why it is so reassuring to know that Agria is ready to help when needed.”

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Agria Service Dog Lifetime Insurance protects dogs with jobs with lifetime cover for veterinary treatment they may need. With a choice of cover of up to £12,500 each year, for illness and injury, at home or overseas, Agria will be there for the vet bills, for life. 

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And when these incredible dogs are ready for a quieter life, Agria will be there to continue to protect them throughout their retirement.

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Vicki Wentworth, CEO at Agria Pet Insurance says, “We are immensely proud to be able to offer award-winning lifetime dog insurance to the UK’s hardest working service dogs while they train, work and play. These incredible, loyal dogs give their handlers everything they've got - every day, so by ensuring that they can access the vet care they need, when and wherever they need it, we support them to keep doing great things by getting back to work quickly.”

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As part of their important new partnership with Service Dogs UK, Agria has been lucky enough to sponsor service dogs Bear (pictured) and Deputy, providing vital support for veterans and rescue dogs by ensuring that Service Dogs UK can continue to bring dogs into foster and work with them on their journey to becoming fully accredited PTSD assistance dogs.

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Life is a mix of duty and delight for these amazing assistance dogs and they love every bit of it. Bear’s Veteran says his red jacket is like his superhero cape!

Visit agriapet.co.uk/blog/news/agria-launches-lifetime-insurance-for-service-dogs/ for more information on Agria’s new partnership with Service Dogs UK.

Dogs have long been subject to stereotypes based on their personalities and traits, with some dog breeds gaining more negative connotations than others.

Norfolk-based brand Topdog, which sells dog harnesses and collars, highlights just how different these stereotypes are through the use of the search term tool AlsoAsked to identify common questions being asked.  

The tool reveals that common questions about Rottweilers include things like “Is a Rottweiler stronger than a tiger?” and “Do Rottweiler’s jaws lock?”. When you compare this breed to a Labrador, the questions are quite different, with data showing queries like: “Are Labradors good dogs for beginners?” and “Which is the easiest dog to own?”

Additionally, there are many traits believed to be stereotypical of certain dog breeds such as:

1. Mastiffs are not friendly
2. All small dogs are yappy
3. Pitbulls’ jaws lock if they bite

Whilst the dog breeds that “trend” for being a certain way can change over time, the stereotypes still remain, and it’s important for dog experts to tackle these. Topdog has spoken to experts and dog owners alike to debunk some of these stereotypes and challenge what owners can be doing to change the views.

Anna Nowrotek, owner of Bow Wow Dog Care, says: “People confuse the breeds of dogs and their particular upbringing. Just because the breed itself is strong, it doesn’t mean it has to be aggressive, it all comes down to the owner and how they have trained the dog.

“From my experience, the most aggressive dogs are the ones that have been treated by the owners softly and with no boundaries, and these have all been Chihuahuas, Sausage Dogs and Cockapoos so far.” 

John Skinner, Topdog co-owner, says: “It’s always a shame to hear people talking negatively about certain breeds, when sometimes those things are very far from the truth. The biggest indication of a dog’s personality and traits is not its breed, but its owner.”

To hear from more experts and owners on why some of these stereotypes exist and what can be done to debunk them, head to Topdog’s website.

Steve Driver, one of the pet industry’s leading figures, has revealed that Wonderful World of Treats is the most exciting brand he’s ever launched.

Steve unveiled the new range of treats at Interzoo where there was huge international interest, and he will be showcasing the products again at PATS 2024 in late September.

“I’ve been in the pet trade all my life and launched brands like Kong, Furminator, Pet Corrector, Bamboodles and Smart Collar but this is by far the most exciting brand I’ve launched, and the initial reaction has been outstanding,” said Steve.

After he arrived back from Interzoo, Steve spoke to Pet Trade Xtra about he latest venture.

Where did the idea for Wonderful World of Treats come from? 

The concept of Wonderful World of Treats (WWOT) originated from customers always telling me at trade shows ‘There isn’t anything new’, so we wanted to make a brand that was truly new, unique, and magical. We approached this project in a new way by building the brand first rather than the usual way of having a product and then choosing the brand. Inspired by the imaginative worlds of Phileas Fogg and Willy Wonka, we envisioned a range that looked at the foods we love to eat ourselves and redesigned them so they are healthy and palatable for our pets.

Can you tell us how long and how much you’ve spent bringing this new range to market?  

Bringing this new range to market has been a labour of love spanning two years. Throughout this time, we've dedicated ourselves to collaborating with a top London design house and a premier bakery plus used the experience of our own talented Pet Trade Innovations team to ensure excellence in every aspect. To date, our investment in this endeavour totals around a quarter of a million pounds, which reflects our commitment to delivering a product we’re truly proud of as we move into the launch phase.

How different are these treats from others on the market – in other words, what makes them so special? 

Our treats stand out from others on the market due to their unique qualities and thoughtful design. Firstly, there’s nothing directly comparable in the treat category. We’ve ensured that each flavour is crafted using human-grade ingredients, and designed to be a pet version of the popular food we love. Additionally, we’ve developed special moulds for each Wonderful Land, giving every treat its own distinctive identity and adding to the whimsical experience. These treats represent the foods our pets often watch us enjoy but aren’t typically allowed to partake in.

Are pet owners becoming more aware of grain-free and natural products for their animals? 

There has indeed been a significant shift towards grain-free and natural options within the pet food category. It’s worth noting that while our Sushi range may include rice, reflecting authenticity, our other products are all grain-free. This decision aligns with the growing preference for grain-free options among pet owners, ensuring that our treats cater to the evolving needs and preferences of conscientious pet caregivers.

You’ve named the treats Burger Hills, Sushi Forest, Cake Mountains and Pizza Oasis, is that to connect food that humans like to something they can treat their pets with?

Yes, when you are eating a burger or a piece of cake and your pet is staring at you with those loving eyes as if to say please give me some of that delicious food! Well, now you can give them their own burger or cake flavour treats so you can share that experience.

Are they also more likely to choose a product that has sustainable packaging these days? 

pet owners are increasingly conscious of the environmental impact of the products they purchase, including the packaging. That’s why we went for kerbside recyclable packaging that’s made of paper but still maintains an 18-month shelf life for the product. This was a big decision for us as we knew the packaging would be more expensive but more in line with the trend towards saving our beautiful planet. We wanted to be truly environmentally conscious brand, ensuring that sustainability is integral to our ethos rather than an afterthought.

Tell us a bit of how you’ve come up with the branding – the Houdini mascot and the Wonderful World idea?

We wanted to design a brand that was magical and really out of this world. We wanted to make something stores and consumers could fall in love with and really get into the fun and excitement of the range. Most of the treats we saw on the market use similar packaging and we wanted to move away from this and make something that made people smile.

Houdini, with his endearing charm and sense of adventure, represents the fun-loving essence of our brand. His magical hot air balloon symbolizes the limitless possibilities and boundless imagination of our Wonderful World. With Houdini as our guide, we have the freedom to explore creative avenues and bring our vision to life in enchanting ways.

Why should retailers find space on their shelves for this range? 

Retailers should make space for this exciting new range because I believe it will stimulate their customers in many different ways – it’s not the sort of range and packing you would normally see in stores. It will make customers smile and engage them in light conversation, we hope the attract price points will stimulate buying more than one flavour and engague them in treating and spoiling their pet.  The dog treat category has long been in need of something fresh and imaginative.

How will you be helping retailers to market and display the products in store? 

Our wonderful displays stands have been designs to look fantastic in stores and can even make nice window displays driving traffic into the store or used at till points to increase basket spends. For smaller stores all the treats come in shelf ready boxes or can hang on euro hooks.  

Any other promotional plans for the launch that we should know about? 

In addition to providing free display stands with a very low minimum order quantity, we have promotional activity in place with the major wholesalers. We also plan to run a social media and marketing campaign for the launch to drive traffic into the stores. Finally, we will be engaging with influencers and bloggers to create a buzz about the range  

Are you keeping Wonderful World of Treats separate from your other Pet Trade Innovations’ brands? 

Wonderful World of Treats (WWOT) operates as a standalone company, distinct from other brands under the Pet Trade Innovations (PTI) umbrella. However, WWOT will be positioned under the PTI umbrella, allowing for seamless integration and collaboration between the two entities. Customers will have the flexibility to place orders through both Wonderful World of Treats and Pet Trade Innovations, depending on their preferences and needs. This ensures accessibility and convenience for retailers and consumers alike. We have already secured listing with most of the major wholesalers and started shipping stock.

You took part in a workshop for start-up companies at PATS last October – how important is it for someone experienced like yourself to guide, help and support newcomers to the pet industry? 

Participating in workshops for start-up companies in the pet industry, like the one at PATS last October, is incredibly important to me. It's always a pleasure to connect with newcomers to the industry and share insights and experiences that can help guide, support, and inspire them on their journey.

The pet industry is a vibrant and dynamic space, with new and innovative products constantly entering the market. As someone with experience in the industry, I'm continuously amazed by the creativity and passion of entrepreneurs who bring these ideas to life. Being able to offer guidance, advice, and mentorship to newcomers is not only an honour but also a responsibility that I take seriously.

To find out more about Wonderful World of Treats visit https://pettradeinnovations.com/brands/wonderful-world-of-treats

See gallery of pictures below...

Warrington-based Pets Pantry NW Limited, a newly formed company, has secured £150,000 in funding from River Capital’s Business Growth Loan Fund to acquire the trade and assets of Pets Pantry, a long-standing retail pet store in Stockton Heath.

The acquisition will be led by Georgina Egerton and Ellis Walker, two registered veterinary nurses with a passion for animal welfare and a combined experience of over 25 years in the veterinary industry. The deal will allow the new owners to take over the successful business while providing additional working capital for future growth.

“We are thrilled to have the opportunity to acquire Pets Pantry and build upon its strong legacy,” said Georgina Egerton. “Our mission is to empower pets and pet owners alike by providing exceptional products, expertise, and compassionate care for the well-being of animals everywhere.”

Established in 1980, Pets Pantry has been a staple in the Stockton Heath community, offering a wide range of pet products and services. Under Georgina and Ellis’ leadership, the business plans to enhance its customer experience through interactive product displays, digital integration, and expanded educational offerings.

“The UK pet industry is thriving, and we are excited to be at the forefront of this growing market,” said Ellis. “With our professional backgrounds and industry expertise, we are well-positioned to take Pets Pantry to new heights while maintaining the exceptional service our customers have come to expect.”

On the funding, River Capital Investment Manager Jim Moore said: “We are delighted to support Georgina and Ellis in their acquisition of Pets Pantry. Their combined expertise and passion for animal welfare make them ideal owners to take this well-established business to new heights. This investment aligns with our commitment to fostering entrepreneurship and supporting local businesses’ growth aspirations.”

With the existing staff of five employees being retained, ensuring a smooth transition and continuity of operations and with the acquisition now completed Georgina and Ellis are well positioned to elevate the business over the coming months.

An established pet store, which had a guide price of £70,000-£90,000, has failed to sell during an online auction.

All Pets in Lowestoft, Suffolk, was described by agent Auction House as “a freehold shop with deceptively large accommodation located in a prime retail area, with rear access to private enclosed parking.”

The agent added: “The ground floor shop has over 1500 sq/ft of space including rear garaging and parking. There is a dry basement and numerous storage areas. The shop has been a pet shop for many years but is to be sold with vacant possession. This high footfall location could be used for a variety of alternative uses or developments (subject to planning).  

“The property is being sold freehold subject to the sale of the first floor flat which has been sold on a long lease with a ground rent income of £150 pa.”

The shop went up for sale at an auction earlier this month by it went ‘unsold’. Any interested parties were asked to contact the auctioneer.

More details can be found by clicking here.

The Pet Industry Federation has today announced 14 finalists for its Innovation of the Year Award, set to headline its Business of Pets conference in June. The Award welcomed entries from across the pet sector, spanning product, service, and technology innovations.

Sponsored by Worldpay and scheduled to take place from 5-6 June at the Cranfield Management Development Centre near Milton Keynes, the Business of Pets conference offers a prime platform for finalists to showcase their innovations and connect with potential investors. The winning innovation will be announced on 6 June.

The finalists are: 

• Boil and Broth Ltd - Dehydrated pork bone broth
• Doggi – Doggi Fly & Float
• DotDotPet - Conditioning Dog Shampoos
• EasyEat Feeder
• Hemp Heros Calming dental sticks
• MorePaws - A community platform for dog owners
• Muddy Paws Express Dog Wash & Grooming Service – QuickClawz
• PAWD DRINKS
• Pawer Water
• Pettle Pets - PettBrush3 Pro
• Poorly Paws – Dog First Aid Kit
• The Holistic Hound - Don’t Bug Me
• Wonderful World of Treats
• Xparkles Collars

Nigel Baker, CEO of PIF, said: “The response to our Innovation Award exceeded expectations in both quantity and quality. Our panel faced a challenging task in judging the submissions. We are looking forward to the finalists' presentations at our conference next month and hope this opportunity will open up new avenues for them."

The Business of Pets conference features a lineup of distinguished speakers and engaging sessions that will provide attendees with the tools and knowledge to excel in the competitive pet market. Speakers include Business Angels, Natwest Group, NielsenIQ and CACI, as well as a range of industry representatives, and topics will enable attendees to:

• Stay ahead of market trends
• Enhance their brand strategy
• Expand their client base
• Access valuable networking opportunities
• Gain key takeaways to use directly in their pet businesses

The Cranfield Management Development Centre provides an ideal setting for the event, offering onsite accommodation and state-of-the-art technical facilities for seamless remote work.

Tickets for the conference are now available for purchase. For more details, please visit https://petfederation.co.uk/the-business-of-pets-conference/

Pictured: Huskaloo was named the inaugural Innovation Award winner in 2023. Managing director Tracey Voss received the award from Nigel Baker.