Leading manufacturer Pets Choice Ltd has agreed to purchase, from PetLife International Ltd, a number of brands to strengthen its product portfolio in the premium sector. 

These brands are Otodex, FormulaH, Conficlean2, Welpi and Cimicat, and Pets Choice will take over sales from 1st November 2024. 

CEO of Pets Choice, Tony Raeburn (pictured above) said: “This is another fantastic acquisition for Pets Choice of five well established brands as we continue our drive into product premiumisation. We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”

CEO of Petlife International, James Hancock, commented: “I have known Tony for many years and when we made the decision to sell some brands, enabling us to concentrate and invest in our Vetbed manufacturing division, Tony was our first port of call and Pets Choice are the perfect fit to drive these fantastic brands to the next level.”

These brands will now join Pets Choice’s family of pet brand offerings, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen & Hownd.

Pets Choice continues to expand and bring in additional head count to meet its business demands. The addition of new brands and other business growth opportunities, mean that further job opportunities will be made available and shared. For more information and to apply, visit: https://www.petschoice.co.uk/join-our-pack

For more information about Pets Choice and its family of brands, visit: www.petschoice.co.uk