Certified B Corp pet food brand Lily’s Kitchen has unveiled its first ever TV campaign, marking a major step in its mission to bring proper food for pets, made with all natural ingredients, to a wider audience.
The new 30-second spot, Cue the Dinner Dance, captures the joyful anticipation cats and dogs feel before mealtime. Featuring a cast of pets performing their own unique ‘dinner dances’ as they head to their bowls, the ad celebrates the wholesome, natural ingredients at the heart of Lily’s Kitchen recipes. Bring on the dinner dance!
Created by Elvis, the film debuted on 5th September during Channel 4’s popular Gogglebox and will run across all Channel 4 owned channels throughout the month. The ad is part of a wider multi-channel campaign spanning out-of-home, digital, social and in store activations, designed to boost brand awareness among the UK and international pet parents and underline Lily’s Kitchen’s commitment to helping pet parents feed their pets properly while being kind to the planet.
As the UK’s No1 premium natural pet food1 brand, Lily’s Kitchen believes that pets are part of the family and has built its reputation by creating recipes inspired by the comfort of shared family mealtimes and the joy of celebrations, big and small that bring everyone together.
Today, Lily’s Kitchen is a £200m internationally recognised brand and the move into TV advertising signals its growth ambitions and increasing relevance with a mainstream audience of UK pet parents.
Charlotte Henderson, Head of Marketing at Lily’s Kitchen, comments: “The dinner dance is something every pet parent recognises and our first TV campaign brings that moment to life. It’s a huge milestone for us at Lily’s Kitchen. Mealtimes are more than just feeding; they’re joyful rituals where pets and their people connect, move, and even share a little dance. It’s in those everyday moments that bonds are built. TV gives us the perfect platform to celebrate that magic with pet parents everywhere. We’ve created Lily’s Kitchen with all-natural ingredients because we believe pets deserve meals as real and joyful as the moments they share with us.”
