Surrey-based Pet Trade Innovations is backing and offering industry expertise to Manchester-based PetTrust UK, headed up by entrepreneur Felix Robinson.

Offering a solution to the fragmentated ‘microchip database’ market in the pet sector, which currently comprises over 20 different databases that’s at best confusing, at worst impeding the very point of a microchip by limiting any real practical benefits.

Unlike other databases, PetTrust UK gives you access to all the vital health information you need to know about your pet at your fingertips. Plus, if your pet goes missing, this information is stored in the PetTrust UK NCF-enabled digital dog tag. 

It securely stores essential health information, like vaccination history, insurance details and health records along with all the relevant contact details. In the event of a pet being lost, the person who found your pet can scan the tag and send a drop pin location to you via the Pet Trust UK system, so your contact information is kept safe and secure.

Eliminating the hassle and expense of changing your pet’s microchip details, PetTrustUK is easy to use, cost effective and streamlines pet ownership. Ensuring peace of mind, all of your pet’s insurance details, health records, address, contact details are in one place. 

PetTrust UK’s MD Felix Robinson explained: “If you’ve ever moved house and moved Vets, its notoriously difficult, oftentimes paper work gets lost, making treatment in an emergency more difficult especially when every second counts! 

“When it comes to checking your pet’s insurance the data stored in the Pet Trust UK system makes it easy for you to provide accurate and up-to-date information, making getting the fairest quote much easier, faster and saving money in the process. I’ve owned dogs, cats and horses for over 30 years and have become increasingly frustrated with how fragmented the services designed to support the health and well-being of Britain’s pets has become.”

Alongside Pet Trade Innovations, Pet Trust UK is backed by Police CPI, Secured By Design and leading industry innovation expert Steve Driver, Pet Trade Innovations Ltd, it's not just innovating; they’re rethinking how pet safety and welfare work in the modern world and backing owners to give their pets the best futures and protection. 

Steve Driver, Managing Director of Pet Trade Innovations commented: 'I am thrilled to be part of the solution that addresses one of the biggest frustrations for pet owners - keeping vital information up to date and easily accessible. Pet Trust UK systems not only streamline this process but also ensures pets receive the best care possible. Its re-thinking how pet safety and welfare work side by side in a modern world. The potential to revolutionize pet management while giving owners peace of mind makes this an incredibly exciting opportunity.'

The PetTrustUK database is free for owners to sign up and create a pet profile. Plus, pre-orders for their innovative NFC digital tags are also available on their website pettrustuk.com