In This Issue
Prefera acquires alternative protein petfood brand
New trade association launches to champion pet professionals and animal welfare
Entries now open for UK PetQuip Awards 2025
Jollyes fundraises for retired service animals charity
British companies head off for Zoomark exhibition
BeLoved Pet Products: Grooming, Wellness & Lifestyle Products, Inspired by Nature, Trusted by Retailers
New centralised pet database receives industry expertise
Karnlea makes splash with new doggie dental supplement
Major brand refresh for Benyfit Natural
Doodlebone launches Doodlecat range of accessories
The PATS website now available in five languages
PATS New Product Award winner set to hit the shelves
Wilsons expands cold pressed range for puppies
Get your own copy of Pet Trade Xtra
Last Chance to Win a Trip to Las Vegas with TropiClean
Years.com relaunches Wagyu Steak Lasagne for dogs after selling out within hours
Tuft App announces exclusive launch for pet groomers
The best of last edition of Pet Trade Xtra
Pedigree Wholesale announces sad news of the death of co-founder Terry Brown
Totally Natural Pet Products rebranded as DIBO
Record entry for Innovation of the Year Award
Jollyes removes small animals from stores
Dog Rocks: Award-winning, profitable, great margins and proven for your customers
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Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


BeLoved Pet Products: Grooming, Wellness & Lifestyle Products, Inspired by Nature, Trusted by Retailers
Pet Trade Xtra Promotion

 

BeLoved Pet Products stand apart in the pet care market with a story rooted in the British countryside. Founded by a West Country farming family, the brand’s inspiration comes from generations of holistic animal care, using only nature’s harvest.

 

The original recipes, lovingly passed down from a grandmother’s farmhouse remedy book, have been reimagined into a luxurious, effective and affordable range of wellness and grooming products for pets and their people and its beautiful branding ensures it stands out in store.

 

Every BeLoved product is handmade and hand-poured, using the finest natural ingredients, free from harsh chemicals and largely plastic-free packaging. This commitment to sustainability and wellness has earned BeLoved the highest industry accolades: a King’s Award for Enterprise, recognising their innovation, quality, and international growth. 

 

For retailers, BeLoved offers exceptional value. Luxurious yet affordable, made with the highest quality ingredients, the brand delivers strong margins and comprehensive trade support, including eye-catching shelf-ready packaging, informative leaflets, and bespoke services to help you stand out in-store. Retail partners benefit from ongoing backup and support, as well as exciting competitions for the best displays, all designed to drive engagement and sales.

What truly sets BeLoved apart from the competition is their unwavering focus on natural, effective pet wellness, products that are as safe for humans as they are for pets, always “tested on humans first”. Their unique story, award-winning credentials, and dedication to the highest standards make BeLoved the preferred choice for discerning retailers and pet owners alike.

BeLoved Pet Products are available through all major UK wholesalers or can be ordered directly, ensuring seamless supply and support for your business. Choose BeLoved, where tradition, nature, and innovation meet for the wellbeing of pets and the success of your store.

 

For more information visit www.belovedpetz.com

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