In This Issue
Jollyes launches price war against main competitor
Pets at Home installs 'Pets-Mess Tree' in Brighton
UK pet industry writes to Chancellor over Budget concerns
First look inside Pets at Home's new £1m Pet Care Centre
PATS supports Birmingham Dogs Home in 2025
UK-based pet brand hires four experts from US firm
Jollyes gets in festive spirit at new store opening
WildWash hopes to raise £10k for charity with new launch
Royal Canin leads campaign to tackle unethical breeding
Pet store to hold career day for would-be groomers
Double delight for expert using herbs to enrich cats' lives
Doggy Doggy Yum Yum voted Best Pet Treat
New canine brand aims to shake up pet food market
Chuckit! Max Glow range brightens up playtime
Get your own copy of Pet Trade Xtra
Police say blaze behind Pets at Home store may have been suspicious
JW launches new interactive dog toys
Vetpol graduate wins Nutritional Expertise category at SQP awards
Gas safety campaigners and RSPCA join forces to keep pets safe
Building bridge between European pet industry and Southeast Asian markets
Equestrian legends to speak at the 2025 National Equine Show
Webbox releases Christmas collection for cats and dogs
The best of last edition of Pet Trade Xtra
Award-winning retailer reveals secrets of success
Excitement builds for PATS 2025 at NEC Birmingham
Struggling pet shop vows to carry on following public support
Dog food brand aims to set new standard in UK market
‘Moving with the times’ key to pet firm’s success
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Pets at Home installs 'Pets-Mess Tree' in Brighton

 

Pets at Home, has unveiled a unique 'Pets-Mess Tree’, symbolizing the playful disruption pets often bring during the Christmas season. 

 

The tree has been installed in one of the UK’s most pet-loving cities, Brighton, as Pets at Home data reveals it’s where most owners (94%) are planning on involving their pets in the festivities.​

 

The unveiling follows revealing data from Pets at Home that shows Christmas isn’t always smooth sledding for pet owners. Nearly three-quarters (71%) report pet-related challenges over the holidays, with 23% having witnessed their pets climbing their Christmas tree, and 21% seeing their tree toppled entirely. But that’s not all:

  • 1 in 5 cats have smashed baubles.
  • 1 in 5 dogs have opened presents
  • 13% of cats and dogs have marked their territory by urinating on the Christmas tree.

Pets’ antics aren’t confined to tree climbing and bauble breaking either. A notable 16% of pets have stolen food from Christmas dinner tables, and 1 in 10 have pilfered the prized roast turkey. What’s more, 1 in 20 pet owners (5%) say that it’s been ‘Fleas Navidad’ in their household with the pesky parasites biting their guests. Over three quarters (77%) ‘pet-proof’ their Christmas celebrations, such as using an artificial tree (30%), hiding all the edible Christmas treats (28%), avoiding certain decorations (26%), and only decorating the top of the tree (11%).

 

Despite these efforts, over a third (35%) of pet owners who are registered with a vet had to book an emergency appointment at Christmas. The most common reason being that their pet ate food that was harmful to them (11%), followed by them becoming highly anxious or stressed (9%), or them becoming injured by the Christmas tree/swallowing a decoration (both 7%).

 

Dr Samantha Butler-Davies MRCVS, Veterinary Services Director at Pets at Home, shares her tips for pet-proofing your Christmas festivities, from decorating through to gifting… ​

1. Decorating a pet friendly tree:

  • Avoid dangly decorations – the temptation is too great.​
  • Keep edible decorations off the tree – treats dangling from branches can be easily snaffled and are harmful to pets.
  • Avoid tinsel and ribbons - they can be dangerous when ingested, potentially causing blockages. Consider garlands instead.

2. Ensuring tree safety:

  • Invest in a heavy stand - it will prevent your tree from tipping over if your pet gives it a bump​. Attaching the tree to a wall will also help avoid any toppling.
  • Keep water covered - if you have a real Christmas tree, ensure to keep the water bowl covered to prevent pets from drinking from it.
  • Cord protectors and cable covers - keep electrical cords out of reach and always unplug lights when you’re not able to supervise.

3. Gift watch:

  • Hide them away - try to keep Christmas presents and decorations in a room that pets can be kept away from at night/when unsupervised. ​
  • Pet pressies - make sure these are designed and created for pets specifically so you can be confident they will not harm them. Avoid wrapping them with tape and ribbon as these are hazards for pets.
  • Keep treats secure: Make sure treats for humans, such as chocolate and baked goods, are kept away from pets. If gifts contain food, keep them in a pet-proof area to avoid temptation.
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