Marro, a bold new player in the fresh cat food market, has launched its innovative fresh food subscription service, delivering premium, steam-cooked meals directly to pet owners’ doorsteps.

Marro distinguishes itself by using fresh, human-quality ingredients in its meals. Steam-cooked to preserve nutrients and flavour, this approach stands in contrast to the ultra-processed dry or canned food of many of its competitors. 

Marro's recipes feature a variety of delicious protein sources, including human-quality meat and fish, all slathered in a glossy, hydrating gravy that cats love. This combination caters to feline palates while ensuring optimal nutrition.

The team behind Marro leverages the experience of sister company, Butternut Box, a market-leader in fresh dog food. Inspired by the positive impact of fresh food on pets, Marro embarked on an eight-year R&D journey. This resulted in a premium cat food line catering to diverse feline preferences and dietary needs.

Charlie Kelly, Managing Director of Marro, said: “Launching Marro is something we’ve dreamt of for a long time – because as a company we felt passionately that cats and their owners deserved better. So we created better. We already knew how powerful the health benefits of Fresh can be and what we soon discovered was how much cats adore the taste too. This is a win-win, as any cat lover will tell you that our feline friends can be notoriously fussy. To make sure every recipe is up to scratch we went through rigorous rounds of taste-testing with both humans and cats. The end result is irresistible, meaty, Fresh meals that are worthy of our favourite felines.”

Marro prioritises both convenience and environmental responsibility. As a proud B-Corp, its commitment to sustainability runs through the entire company. Its flexible subscription service allows for customisation of delivery schedules and recipes, with the option to pause at any time. The mess-free, single-serve pouches are stored in the freezer for long-lasting Freshness and then transferred to the fridge for convenient mealtimes. 

Its irresistible menu features juicy beef, flaky fish, succulent chicken, scrumptious pork, and tender turkey – all drizzled in a glossy, golden gravy to boost hydration.

For more information visit marro.com