Karnlea – the natural pet nutrition brand known for its bone broth and wholefood-based supplements – is launching an innovative new range created specifically for cats.

The line-up, developed in response to increased demand for feline-specific nutrition, will be available from August and makes its customer debut at Cat Show Live in September.

The new collection features five functional toppers, each designed to address common feline health concerns in a palatable, easy-to-serve format. The range includes:

• Beauty - a skin and coat supplement packed with Omega-3s from salmon, tuna, white fish and marine algae to support a glossy coat and healthy skin.
• Mobility - a tasty but effective mobility formula with Glucosamine, Chondroitin and MSM to aid flexibility and comfort.
• Chilled - a calming blend featuring L-Tryptophan, passionflower and ashwagandha to support relaxation in stressed or anxious cats.
• Appetite - a high-palatability topper containing proteins such as chicken liver, shrimp and beef to stimulate interest in food, ideal for fussy or unwell cats.
• Hydrate - a rehydration supplement made with goat’s milk, coconut water and electrolytes – ideal for recovery, hot weather or cats on dry diets.

The entire range is packaged in convenient 100g pouches and priced at £12.99 RRP, offering excellent value for functional support with real nutritional benefit. Each product is clearly labelled for ease of use and comes with practical guidance to ensure owners can confidently enhance their cat’s bowl.

Cat-first focus
Although many Karnlea products are suitable for dogs and cats, Karnlea’s new line has been meticulously formulated solely for feline physiology - recognising the unique needs of obligate carnivores. The company has intentionally avoided unnecessary plant matter and prioritised meat-based ingredients that ensure optimal palatability and efficacy.

Market momentum
Lara McCullough, founder of Karnlea, said: “The time is right for a cat-specific range that is natural, effective, and easy to use. The pet industry is shifting - retailers are actively seeking more cat products and investment is pouring into feline health and wellbeing. Our new range fills a clear gap in the market and has been created to meet the needs of modern cat owners who want the best for their pets, without being overwhelmed.”

Retail ready
With listings already secured in Just for Pets’ 22 stores and interest from leading UK chains, the range is set to shake up the supplement sector. Karnlea is offering trade-friendly minimum order quantities, eye-catching shelf-ready packaging, and strong introductory offers to encourage retailers to stock the full range.

The launch will be supported with point-of-sale material, in-store education and promotional campaigns - with future plans for line extensions.

www.karnlea.com