Pedigree Wholesale has announced the sad news of the passing of Terry Brown, one of the founding partners of Pedigree Wholesale, who died following a short illness.

Terry, alongside his wife Wendy, and co-founders Derek Slater and his wife Carol, founded Pedigree Wholesale in Nottingham in 1972. What began as a shared vision and a deep passion for pets grew into one of the UK’s leading distributors of pet and aquatic products. Through their dedication, strong values, and tireless work, they built a company committed to supporting pet retailers nationwide.

Terry remained a central part of the business throughout his life, always focused, engaged, and energetic. His passion for the pet industry never faded—he genuinely loved what he did. Those who worked with Terry will remember not just his drive and business sense but also his integrity, humility, and down-to-earth approach, which made a lasting impression on everyone he met.

Steve Brown, Terry’s son and CEO of Specialist Pet Group, shared the following: “My dad was truly passionate about the pet industry and devoted his life to building a business that cared as much about people and pets as it did about performance. He taught me the importance of integrity, hard work, and keeping your feet on the ground. His legacy will continue to shape everything we do at Pedigree Wholesale and Specialist Pet Group.

"On behalf of the Brown family and everyone at Pedigree Wholesale, we thank you sincerely for the many kind messages of support we have received."

Details of funeral arrangements will be shared in due course for those who wish to pay their respects.

Terry’s legacy lives on in the company he helped build, in the relationships he forged, and in the love of pets that continues to guide our work every day.

The Nutriment Company (TNC) has launched DIBO and its 48-product portfolio into the UK pet nutrition market. The new brand replaces Totally Natural Pet Products acquired by the company in April 2024.

DIBO aims to build on the success of Totally Natural Pet Products, which started life in the butchery industry before building up 30 years of experience in high-quality raw dog nutrition.

The new portfolio of freeflow raw dog food products is designed to be convenient to portion and feed whilst also providing owners with feeding freedom by being suitable for full meals, mixing with other foods or for use as topper food. 

The portfolio offers an impressive 48 products across two ranges for pet owners to choose from. The ‘Freeflow Meat’ range features protein combinations of beef, duck, chicken, tripe, venison, goose, lamb, salmon, and more, whilst ‘Freeflow Menu’ provides protein sources enriched with carefully selected fruit and vegetables. Ingredients are naturally high-quality, premium ingredients which are biologically appropriate, protein rich, and free from artificial ingredients. 

“We’re very excited to introduce DIBO to the UK market with its commitment to uncompromising quality and impressive product portfolio sure to satisfy the requirements of health and happiness-conscious pet owners nationwide,” comments Ryan Winwright, Head of UK Marketing Operations at Nutriment. “At the heart of the DIBO brand is the strong belief that our dogs deserve the absolute best when it comes to their nutrition, and when it comes to quality meat, the butcher knows best.”

Part of the launch has involved a rebrand of packaging and sales materials to encompass the origin and ethos of the brand. Its strong new identity is inspired by a traditional butcher, with a crafted aesthetic and feel to resonate with the authenticity of the brand.

Available from May 2025, TNC will be providing trade partners with a full suite of sales tools to successfully launch DIBO in their sales spaces. This will include brand new, branded upright and chest freezer deals and accompanying stock, engaging POS materials which are wholly focussed on customer connection, a digital asset portfolio, and dedicated support from The Nutriment Company sales representatives.

This latest brand launch follows an incredible 12 months for The Nutriment Company, which has made a series of strategic acquisitions and investments to even further strengthen its portfolio of quality raw pet nutrition brands. These have included the acquisition of Bulmer Pet Food (UK), The Dog’s Butcher (UK), Puromenu (Spain) and BAF Petfood (Germany). 

For more information email info@dibodog.com.

Tickets are available for the Pet Industry Federation’s Business of Pets Conference 2025, taking place on 5-6 June at the Cranfield Management Development Centre; and with a record number of entries for this year’s Innovation of the Year Award, it’s set to be the most dynamic conference yet.

This year’s programme is packed with expert insight and practical takeaways, designed to help pet businesses of all sizes scale up, innovate, and thrive. From funding and finance; to AI, consumer trends and customer acquisition, the topics have been carefully chosen to reflect the real-world challenges and opportunities in the sector. 

Programme highlights include:

• Attracting Customers First: Key Strategies for Pet Business Growth – with leaders from Naked Dog and Claire’s Comfy Canines, this panel explores how to build your brand, prove market demand, and grow sustainably;
• Funding Your Pet Business: Exploring Accessible Finance Options - an expert panel session exploring practical funding options for pet businesses, including grants, loans, equity funding and debt finance.
• Turbocharging Your Business Growth – Cranfield University’s Martin Spiller delivers practical, high-impact strategies to help your pet business scale;
• Confessions of a Pet Entrepreneur – an honest, inspiring conversation with Gemma Stocks, founder of Herbal Dog Co, about the highs and lows of growing a pet brand;
• AI & Tech: Transforming the Future of Pet Businesses – meet the disruptors using AI to personalise customer experiences and drive operational efficiency;
• Interactive Workshops – including sessions on diversifying your business model and key legal considerations for launching and scaling your pet business.

Tickets include access to both days of the conference, as well as the popular networking BBQ on the evening of 5 June – a relaxed and informal chance to make valuable connections.

Whether you're a start-up, established brand, or looking to take the next step in your business journey, this is the must-attend event of the year for the UK pet industry.

Tickets are available now, with discounts available for PIF members. For more details and to purchase tickets, visit: petfederation.co.uk/the-business-of-pets-conference/programme-2

WellPaws, an innovative pet wellness brand founded by ex-Premiership footballer Neil Yadolahi, is set to launch its much-anticipated range of supplements tomorrow (Friday 25 April). 

For millions of devoted pet owners, getting their four-legged friends to take vital vitamins, minerals, and supplements can feel like a daily battle. 

To solve this age-old problem, WellPaws has developed a game-changing, first-of-its-kind range of vet-recommended, clinically proven pet supplements, now available online. Click here to find out more.

The secret is tasty, pet-approved syrups and visually appealing, chewable treats, so giving your fluffy loved one’s supplements is less of a struggle. 

WellPaws was created from Neil’s personal experience. When his family dog, Alfie, began suffering from chronic joint pain in 2017, Neil became determined to find a way to help. Seeing Alfie’s incredible improvement after using the right supplements ignited a passion to help other pets across the UK, and globally, and therefore WellPaws was born. 

“Our pets are family,” says Neil. “But getting them to take their supplements shouldn’t feel like an episode of Mission Impossible. That’s why we’ve developed supplements that pets enjoy, so they can get the nutrients they need, without the drama,” added the former Ireland centre back. 

The WellPaws supplement range is packed with vet-approved, trial-based ingredients, formulated to support skin and coat health, joints, digestion, immunity, and even stress relief. And the best bit? Each essential formula works for both dogs and cats, meaning multi-pet households can save money and simplify their supplement routine. 

To mark the launch, WellPaws has partnered with BrewDog to hold a launch event at the BrewDog Doghouse Hotel in Manchester, for both pet lovers and their furry pals. 

This isn’t just the launch of another pet supplement; WellPaws is set to revolutionise the industry. Drawing on his extensive experience in manufacturing, sourcing, and retail, Neil’s leading the charge in making high-quality pet nutrition more accessible and affordable for owners across the UK, Europe, and the Middle East. 

Under his leadership, Neil’s holding company has quickly become a trusted manufacturer for some of the largest pet supplement brands, operating with in-house bases in the Netherlands, Spain, and Turkey. Bringing a wealth of industry knowledge and cutting-edge innovation, the company is committed to delivering top-tier pet wellness solutions to households worldwide. 

The WellPaws range is available online and in select stores. For pet owners looking to upgrade their furry friend’s wellness routine, now’s the time to do it. 

WellPaws Syrups: 

Skin & Coat Syrup – Promotes a glossy coat and healthy skin 

Bone & Joint Syrup – Supports mobility and joint function 

Calming Care Syrup – Helps ease stress and anxiety 

Immune Booster Syrup – Strengthens natural defences 

WellPaws Chewables: 

Joint Care Chewable – Targets joint health and mobility 

Calming Care Chewable – Reduces anxiety and promotes relaxation 

Itch & Allergy Care Chewable – Supports skin health and allergy relief 

Gut Health Chewable – A triple-action biotic (pre, pro & post) for digestion 

Each formula contains high-quality, clinically approved ingredients like collagen, vitamin D3, vitamin C, and magnesium-infused ZinPro Propath, ensuring optimal health benefits. Plus, all WellPaws products meet the highest industry standards, with GMP, FDA, and ISO compliance, because pets deserve nothing but the best. 

Dog Rocks have revolutionised lawn care for dog owners, offering a unique, natural solution to the age-old problem of dog urine burn patches on grass. As the original and only 100% natural product of its kind, Dog Rocks have garnered global recognition, including the prestigious Queen’s Award in 2016 and the King’s Award for Enterprise in International Trade in 2023, testament to the brand’s innovation, reliability, and international success.

Proven health benefits and safety

Dog Rocks are simple igneous rocks mined and only found in Australia, designed to be placed in a dog’s water bowl. They filter out impurities such as tin, ammonia, and nitrates from drinking water, which are the primary culprits behind lawn burn. Importantly, Dog Rocks do not alter the pH of the water or your pet’s urine, ensuring complete safety and no side effects for dogs or other pets sharing the bowl. Endorsed by vets and pet owners worldwide, Dog Rocks provide a cleaner water source and help maintain a lush, green lawn, naturally and effectively.

Exceptional trade margins and support

Dog Rocks offer excellent margins for B2B retailers, with a proven sales record and high repeat purchase rates. Trade partners benefit from a comprehensive support package, including:

• Dedicated backup and customer service
• Regularly funded promotions
• Regular competitions for best in-store displays
• Eye-catching leaflets and shelf-ready packaging
• Bespoke merchandising solutions to suit your store layout

This robust support ensures you can maximise sales and engage your customers with confidence.

Why choose Dog Rocks over competitors?

Dog Rocks are the original, authentic, and regularly lab-tested product in their category. They are listed by all UK wholesalers in the pet, vet and gardening markets and are recognised as global market leaders. Imitators exist, but none match Dog Rocks’ combination of natural efficacy, safety, and global endorsement. With over 2 million satisfied customers, Dog Rocks deliver reliable results in 9 out of 10 cases, making them the most trusted choice for pet owners and retailers alike.

Available nationwide

Dog Rocks are available through all major UK wholesalers or direct from the supplier, ensuring seamless supply and convenience for your business. Stock the award-winning, best-in-class solution and watch your customers – and their lawns – thrive.

For more information

Visit www.dogrocks.com

The team at Pet Trade Innovations has revealed that its new brand, Wonderful World of Treats, is now available in Pets at Home stores nationwide. 

The pet retail giant offers the full range in 439 stores across the UK and will showcase the treats in-store using the brands’ colourful eye-catching displays.

Steve Driver Managing Director of Wonderful World of Treats and Pet Trade Innovations said: “We only launched the Wonderful World of Treats 9 months ago and it’s so rewarding to see how positively the brand has been received by the whole pet trade. 

“We are the first UK treat manufacturer to use biodegradable, plastic-free packaging, and we‘re striving to be carbon neutral. 

“Inspired by tastes from human cuisine, Wonderful World of Treats brings an exciting twist to your pup’s snack time, training session, or just for celebrating being a good dog."

With four varieties: Burger Hills, Sushi Forest, Pizza Oasis and Cake Mountains there are 12 recipes (Pets at home will be stocking 8 of the treat bags) with four being Vegan options, so the ‘Wonderful World of Treats caters for every canine preference. 

The Wonderful World of Treats is 100% natural and uses up to 24% air dried, locally sourced, single proteins including beef, chicken, duck, pork, salmon and white fish.

It combines healthy ingredients including avocado flesh, carob, seaweed, green tea extract, ginger, apple, carrot, kale, spinach, blueberries, thyme, parsley, shiitake mushrooms, and turmeric.

The Wonderful World range is minimally processed and hand-baked in the UK into bite-sized, semi-moist treats, shaped into each of the four distinctive varieties - burgers, pizza slices, cakes and maki rolls. 

Low calorie and bursting with flavours the Wonderful World of Treats is perfect for all reward-based training and enrichment.

Priced competitively, its convenient ‘pocket-sized’ 50g pack size encourages customers to try different varieties and explore the ‘Wonderful World’ range. 

A Pets at Home spokesperson added: “We’re excited to be stocking the Wonderful World of Treats range in our stores. With its natural ingredients and variety of flavours, it offers pet owners another great option when choosing treats for their dogs.”

Pet Trade Innovations is backing the exciting new community concept MorePaws, an app that is dedicated to helping dog owners build support networks and long-lasting friendships. 

Ry Webster got the inspiration for MorePaws after hearing his Mum’s concerns about walking their Poodle pup alone and how she struggled to connect with other dog owners in the area. He explained:

 “As a first-time dog owner, it can be overwhelming being out in a park on your own with a puppy, plus one in two women are cautious of walking alone*, so I created a community driven app that allows dog owners to connect, arrange group walks, share advice, even help each other with dog sitting.” 

Last year, just before the App was released and the website was starting to gain some traction,Ry entered MorePaws for a PIF (Pet Industry Federation) Award. He explained: 

“I met Steve Driver, MD at Pet Trade Innovations last year when MorePaws was nominated as a finalist for innovation of the year at the PIF awards. We got chatting after my presentation and he believed in the vision. Steve has been a great help as a mentor, introducing me to people in the industry and as someone to ask for advice. He has years of experience in the industry and running successful businesses.”

Steve Driver added: “When Ry approached me about investing into his business, I was astounded this wasn’t already available! I’m delighted to be part of this App and to be working with Ry, the ability to meet like-minded people in my area and go on group dog walks is an exciting prospect. We’re all delighted to have been able to partner with some really established and exciting firms to offer MorePaws members additional discounts and opportunities.”

It couldn’t be simpler for dog owners to set up their profiles and connect with their local canine community. As well as its live newsfeed, the MorePaws Interactive Map shows all the local dog friendly hospitality venues, trainers, groomers and vets nearby. The stand out ‘Create a group walk’ feature allows users to host walks on the map and chat to the attendees. 

With onboarded “MorePaws Guides” hosting monthly group walks, MorePaws is building community nationwide - all through walking the dog.!

https://morepaws.co.uk/

• Office of National Statistics 

For more information
Contact Ry Webster: Tel: 07794 002215 Email: rywebster@morepaws.co.uk

Steve Driver:Tel: 07842 444365 Email: steve@pettradeinnovations.com

Jollyes has completed the removal of small animals from all 100-plus stores as it accelerates the roll out of raw frozen food across its stores.

The move, which has involved the phased removal of all live rabbits, guinea pigs and birds has been completed over a 12-month period giving breeders ample notice of the change.

The switch has been welcomed by animal wellbeing advocacy group Carrot Cottage Rabbit Rescue.

Daisy and Chris Barratt, co-founders of Swansea-based animal welfare charity Carrot Cottage Rabbit Rescue, said: “We want to say a massive thank you to Jollyes from us and other animal rescue centres across the UK for its decision to stop selling live animals across its stores.

“It is a massive step in the right direction and makes a real difference for rescue centres like ours, who are working so hard to ensure small animals go to the right home and are cared for in a responsible and committed way throughout their lives.”

And with the creation of significant space in stores, Jollyes has been able to grow its raw frozen food ranges to meet accelerating demand from customers.

Beginning in Northern Ireland where Jollyes is the market leader with 16 stores, Jollyes has now rolled out extended freezer sections selling raw dog food across the rest of the UK with 90 stores now able to offer customers the full range.

‘The Raw Store’ at Jollyes stocks brands such as Nature’s Menu, Naked Dog and Durham as well as Jollyes’ own ‘Lifestage’ and its new value ‘Raw & Simple’ range.

A nutritional and wholesome way to feed a dog, a raw diet is rapidly growing in popularity as an alternative to traditional wet and dry foods.

Packed with high-quality protein, omega-3 and six fatty acids, the range of products offered at Jollyes gives dogs everything they need for healthy skin and a shiny coat.

The vitamins, minerals and nutrients found in biologically appropriate raw food supports all bodily functions while the ground bone contained within raw food is free from sugars and starches and helps clean and protect teeth and gums.

As the fastest growing category in the pet food market, dog owners now have more opportunity than ever before to introduce their pets to a frozen and raw diet.

Jollyes colleagues are fully trained, and each store has an expert to advise customers on what the best products are for their furry friends to ensure they maintain a health balanced diet.

Jollyes chief executive officer Joe Wykes said: “We know the sale of live animals at pet stores has provoked a strong reaction from many over the years.  And of course, we know how much our colleagues loved to look after them.

“But while we will, of course, continue to sell everything a responsible rabbit, guinea pig or bird owner needs for their pets, their removal from our stores has opened up an opportunity for us to expand the frozen raw category that’s significantly growing in popularity amongst dog owners.”

Shoppers will still find an extensive range of food, toys and supplies to satisfy all the needs of their smaller furry friends across Jollyes’ 100-plus store network.

Traditionally at this time of year pet stores will temporarily stop the sale of rabbits for the days around the Easter holiday, a move which Jollyes has now made permanent across the year.

Jollyes was named as one of The Sunday Times’ best big companies to work for last year, and last month won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.

The retailer has also enhanced its parental leave, alongside introducing fertility, neonatal and baby loss leave for colleagues.

It recently opened new stores in Pontefract and Chichester with more openings planned for 2025.

Northamptonshire-based pet accessory company Trinkety Paws, which designs and manufactures collars and leads, is setting its sights on the European and global retail markets following successful recent listings with major UK retailers.

The company was founded by Nadine Berger, who is originally from Germany but moved to the UK in 2009. She started Trinkety Paws as a hobby when she spotted a gap in the market for dog accessories that were not only stylish and vibrant but were also practical for her two dogs, Ozzie a Weimaraner and Labrador Cross and Cooper, a German Shorthaired Pointer.  

During Nadine’s research she came across BioThane – a material that was waterproof, easy to clean and available in a whole rainbow of colours. It was also adaptable enough to incorporate different designs and patterns.

After experimenting with designs at home for her own dogs, before long, Nadine’s friends and family started requesting collar and leadsets for their pups too, and the positive feedback gave her the confidence to start listing them on Etsy.

What began as a fun creative hobby quickly snowballed—especially during lockdown, when more people were online and looking to spoil their pets. That unexpected demand turned Trinkety Paws from a passion project into a full-time small business. Following careers  in finance, publishing and then as a personal trainer and fitness business owner, Nadine decided to make Trinkety Paws her focus full-time in 2020.

Nadine said: “At Trinkety Paws, we blend function and fashion to create high-quality, durable dog accessories that are as bold and joyful as the dogs who wear them. Every item is expertly handmade in our Northamptonshire workshop using only premium materials, such as our waterproof BioThane webbing, and premium Rope. Both waterproof, easy to clean, and built to last. 

“BioThane is smooth, vegan, odour-free, and strong enough to handle the most adventurous dogs, while our rope is lightweight, quick-drying, and resistant to mould and dirt. Whether your pup loves muddy trails or wild swims, our accessories are made to keep up and look great doing it.

“We currently handcraft around 800 products each month, a number that’s steadily rising thanks to the popularity of our designs. What started at our dining room table has grown into an award-winning UK brand with a loyal customer base and retail partners in over 28 countries—and that number continues to grow.

“We’re passionate about quality, sustainability, and great service. All of our packaging is eco-conscious and made from recycled or recyclable materials. With thousands of 5-star reviews and new partnerships forming every month, we’re proud to be building a brand that dogs (and their humans) truly love.”

Nadine added: “We're excited about what the future holds. One of our main goals is to expand our UK and European reach, continuing to grow our international customer base and develop strong relationships with new retail stockists across Europe and beyond.

“We’re also focused on broadening our product range—we have several innovative designs in development, all built around functionality, grow our presence in the retail durability, and inclusive use. As always, customer feedback plays a huge role in shaping what we create next. A large part of this is our expansion into the Equine Range this year, something we wanted to do for a while, but are now able to start.

“In the UK, we plan to sector, building on recent successes with national chains like Just for Pets and Pets & Friends, while continuing to support and supply our valued independent pet stores and expanding into further stores.

“We’re proud to manufacture all our products right here in the UK, and we aim to scale production sustainably – increasing our output while maintaining the high-quality craftsmanship we're known for.”

Trinkety Paws has been recognised by the pet industry. In 2023, they were awarded Gold in the New Starter Award at the PetQuip Award.  In 2024 they also won Best Product in the Accessory Category at the PIF Awards for their BioThane® Handsfree Training Lead – one of their most popular and innovative designs to date. Most recently, they were honoured with two titles at the SME UK Enterprise Awards 2025:– Best Dog Accessories Brand 2025 and Customer Service Excellence Award 2025

For further information visit: www.trinketypaws.co.uk

Following a comprehensive review of market opportunities and long-term growth strategies, Interpet Ltd, a leading provider of pet and aquatic products, has announced a strategic realignment of its business operations, effective from 1st July 2025.

As part of this initiative, Interpet has entered into an asset purchase agreement with Sera GmbH, a respected leader in aquatic care and fishkeeping. The agreement includes the transfer of the Interpet, Blagdon and Aquagarden aquatic brands, aligning two companies with a shared passion for aquatics. The collaboration combines Sera’s strong European and International market presence and premium aquatic food and care products with Interpet’s established product ranges and market leadership in the UK.

“This partnership with Sera GmbH marks an exciting new chapter for our aquatic brands,” said Adrian Exell, Commercial Director at Interpet Ltd. “By aligning with a company that shares our values and vision for the aquatic category, we are confident this move will deliver enhanced value and continuity to our retail partners and loyal customers.”

The existing Interpet UK based Sales Team along with the Marketing and Development Teams, will continue to support the aquatic brands throughout the transition. Additionally, Sera will leverage Interpet’s trusted UK logistics partner, Great Bear, to ensure uninterrupted service and supply.

Other key updates on the Strategic Business Realignment include:

• The Nylabone, Kaytee, Four Paws, and K&H brands in the future will be supplied to the UK and EU markets via direct ship distribution from the USA and China, moving away from warehousing products locally. This shift is designed to offer more efficient service and competitive value to retail partners. Jason Booker, Sales Director, will remain with Central to lead sales efforts alongside a dedicated UK-based support team.
• The Petlove, Comfort Zone, and Interpet Publishing brands will be discontinued as of July 1st, 2025.
• Interpet is currently evaluating strategic options for the Mikki brand, with an update to follow by 1st July.

These changes are part of Interpet’s commitment to delivering exceptional service, fostering innovation, and creating value for both customers and retail partners.

Interpet Ltd. remains dedicated to ensuring a smooth transition and minimal disruption for its customers during this business transition and will be working closely with customers. 

Pedigree Wholesale has introduced the latest innovations to the All For Paws Chill Out Cooling range, which are designed specifically to help keep dogs cool and hydrated during the warmer months.

New for 2025, there is a brand-new Kiwi Cooling Mat featuring a cooling gel, the mat can be refrigerated to provide a refreshing spot for dogs to rest on after playtime in the sun. For interactive cooling fun, there are also a variety of new soakable plush toys like the Hammerhead Shark and Flying Fish, along with the Beach Colley and Bark Watch toy sets. These toys absorb water, helping to keep dogs hydrated as they play. Also joining the range is the innovative Lick’A’Crab lick mat, designed to be spread with food and frozen to give dogs a refreshing, cooling treat whilst slowing down feeding for better digestion.

In addition to these new products, the Chill Out Cooling range also features some customer favourites, such as Garden Water Fountains and the Sprinkler Pool, which can be attached to a hosepipe for endless summer fun. The collection also includes accessories like ice bones and cooling bandanas, which can be soaked in water to help keep dogs cool, and are available in multiple sizes to suit all dog breeds. There is something for every dog, whether it is at home, on long walks or travelling. 

These latest additions to the All For Paws Chill Out range are available now through Pedigree Wholesale, exclusively for the specialist pet trade. These products not only offer a fantastic range of cooling solutions, but also offer high-margin opportunities for retailers. 

Visit https://petproducts.co.uk/all-for-paws/ to shop the full range, or speak to your Business Development Manager to find out more.

Pets at Home has launched a new in-store service, Easy Repeat, which combines the ease of subscriptions along with the retail chain's stand-out colleague expertise and customer proposition. 

Easy Repeat is a subscription service for essentials, allowing customers to receive regular orders of their pets’ favourite products, backed up by a Best Price Guarantee.

The new in-store service combines the colleague expertise that sets Pets at Home apart, along with a customer proposition centred on delivering value and simplicity for customers.

A key point of differentiation for Pets at Home is the wealth of knowledge its colleagues hold. From providing nutrition consultations to helping owners understand a pets’ play preference, the staff are on hand to help with questions about how to care for your furry, scaly or feathered friend, and the best products to keep them happy and healthy.

Easy Repeat is also a key part of the Petrs at Home customer offer. Providing services which match customers’ shopping habits is key to our strategy, and the combination of in store and online services demonstrates how we are continuing to evolve our omnichannel offering. Easy Repeat is designed with simplicity in mind. Colleagues are able to set up subscriptions which offer market beating savings for customers, in three easy steps on handheld devices and the customers’ Pets Club details.

Customers who wish to access the Best Price Guarantee can also take out Easy Repeat subscriptions via the retailer’s website and app.

Pets at Home Chief Consumer Officer, Kathryn Imire, commented: “Launching Easy Repeat as an in-store as well as online service is a really exciting moment for us at Pets. Customer feedback is clear: people appreciate the service they receive from our expert colleagues and genuinely love coming into our stores. Easy Repeat demonstrates our strong customer proposition, rewarding customers for loyalty and locking in a best price guarantee. This is also huge moment in our journey towards building a world-class petcare platform as an omnichannel pet care provider; linking online services to the expertise of colleagues in store. 

 “We're all for pets and this launch is another service which enables customers to spend less time thinking about essentials and more time enjoying their pets."

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At Zoomark 2025, scheduled at BolognaFiere from May 5th to 7th, three thematic pathways will guide visitors through the 10 exhibition halls: Italian Style, dedicated to Italian excellence in design and creativity; Tech For Future, showcasing the leading companies in technological innovation; and Greenmark, highlighting companies committed to sustainability.
To engage with exhibitors who have taken concrete actions and made real efforts towards ecological sustainability, and who are interested in receiving the Greenmark, Zoomark has signed a partnership with Pet Sustainability Coalition (PSC).PSC is one fo the leading international non-profit organizations committed to creating a more sustainable pet industry by helping companies improve their environmental and social impact through responsible business practices.

"Zoomark has responded to the growing demand for transparency and accountability in sustainability from consumers and industry operators," says Luisa Bersanetti, Exhibition Manager of Zoomark. "We are therefore thrilled about this partnership with the Pet Sustainability Coalition, a dedicated and vertically qualified organization recognized internationally, which is helping us define the thematic path called Greenmark."

To meet the exhibitors at Zoomark who are leading the change with responsible choices for the environment and society, simply look for the Greenmark label and follow the graphics on the ground and on the stands.

With Greenmark, Zoomark takes an important step and sets a new standard towards transparency in the ecological field, thus helping buyers and retailers visiting the fair to identify brands that wish to highlight their sustainability initiatives.

Companies wishing to obtain the Greenmark must hold at least one globally recognized sustainability certification that has been verified by an independent third party.

PSC has developed a rigorous legitimacy test consisting of 6 points to select certifications that meet strict requirements, including measurable environmental impact and social responsibility, governance by credible organizations, and independent verification by third parties.

The selected certifications are those recognized globally and supported by entities such as USDA, WWF, and the European Union.

"In a context where the phenomenon of greenwashing is on the rise and consumer distrust is at an all-time high," says PSC CEO Jim Lamancusa, "it is essential for brands to support their claims with third-party verifications."

Greenmark is an initiative open to all exhibitors holding the certifications. Participation is voluntary and aims to offer companies practical tools to adapt to new regulations and challenges related to environmental protection, particularly in light of the latest European regulations on the matter, providing them with tools to evolve in a market that is increasingly sensitive to environmental and social issues.

The collaboration between Zoomark and the Pet Sustainability Coalition goes beyond the Greenmark project.

PSC will be a key speaker in one of the events taking place in Bologna during the exhibition: on Tuesday, May 6, from 10:00 to 11:00, at the Factory Stage in Hall 28, Jim Lamancusa, CEO of the organization and a leading figure with over twenty years of experience in the for-profit business, will deliver a high-impact presentation titled 'Beyond the Buzzwords: Driving Real Sustainable Impact in the Pet Industry'.

PSC’s talk will address the challenges of sustainability in the pet industry with a practical and strategic approach, suggesting ways to transform sustainability from a mere slogan into a real driver of change for all pet businesses.

Among the topics to be discussed: the increasingly strong link between sustainability, profitability, and customer loyalty; strategies to avoid greenwashing and communicate effectively and authentically; and key areas to focus on in order to generate real impact, such as ingredient selection, packaging, and partnerships with suppliers.

This will be an essential educational moment for all businesses that want to make sustainability a solid pillar of their growth model.

Brambles Pet and Wildlife are advising retailers to stock up on Brambles Hedgehog Food ahead of the forthcoming Hedgehog Awareness Week (HAW), which takes place between 4-10 May.

David Tracey, sales manager, commented: “We’re getting ready for a bumper week of activity on social media during HAW where we’ll be giving away over £1,000 worth of wildlife food and associated products for wildlife rescues in our popular giveaways. There’s always a huge increase in demand for our food during this period so we recommend retailers ordering much more of our hedgehog food than normal in time for HAW.”

Nestlé Purina PetCare Europe and the Association of Tennis Professionals have announced a multi-year partnership, with Purina PRO PLAN becoming the official pet nutrition partner of the ATP Tour.

Purina PRO PLAN is partnering with ATP to help inspire cat and dog owners to care for their pets like a PRO, with the same dedication and passion that top athletes bring to their sport.

The partnership grants year-round brand visibility across the ATP’s social, editorial and digital channels, providing Purina PRO PLAN with a global platform to engage with tennis fans and pet owners alike.

As part of this partnership, Purina PRO PLAN will be an official partner of ATP Tour events in Europe, including the Barcelona Open Banc Sabadell, Swiss Indoors Basel and Nitto ATP Finals in Turin.

Throughout the season, Purina PRO PLAN will engage with athletes, supporters and pet owners to showcase how quality nutrition and care maintain peak pet health and well-being. This will include a presence at tournament fan zones, along with a series of exciting activations and interactive experiences.

This collaboration underpins Purina PRO PLAN's commitment to supporting the many ATP Tour stars who own pets, offering them expert advice and super premium nutrition so that they can care for their pets like a PRO.

Daniele Sanò, ATP Chief Business Officer, said: “We’re proud to welcome on board another partner that’s leading the way in their industry. Pets are part of the family, both for our fans and our players. Partnering with Purina PRO PLAN allows us to connect with fans in a fresh way while helping players take the best care of their pets' nutrition.”

Fabio Degli Esposti, Head of Marketing, PURINA Europe, said: "Tennis is considered to be one of the healthiest sports in the world, so partnering with ATP is the perfect match for Purina PRO PLAN – a brand that is dedicated to high-quality nutrition to help pets live healthy lives. We look forward to connecting with tennis fans across the region, and inspiring pet owners to care for their own pets like a PRO."

David Ferrer, Director of the Barcelona Open Banc Sabadell – Trofeo Conde de Godó, said: “We are very pleased to welcome Purina PRO PLAN to the family of sponsors of the Barcelona Open Banc Sabadell. Many tennis players have pets that are part of their family. Having a brand that cares about their nutrition and well-being helps us enhance the services we offer to our players."

New research from the Royal Veterinary College has revealed beak abnormalities, overgrown nails and shell abnormalities as the most common health disorders affecting pet tortoises, terrapins and turtles in the UK.

As the largest study of its kind, these findings identify several key areas through which the welfare of these animals can be improved and highlight the value of greater awareness amongst owners and veterinary teams to ensure the wellbeing of these species is protected.

Tortoises, terrapins and turtles, collectively known as chnia species, have historically been imported in large numbers to the UK. However, there has been very little research on these species as commonly kept pets, meaning they are often housed in unsuitable environments and looked after inappropriately where they can survive but not thrive.

While considered low maintenance pets by many owners, tortoises especially are often presented to primary care veterinarians with health issues. The team of researchers within the RVC’s VetCompass Programme therefore reviewed anonymised medical records to report on the types of species presented, their diagnosed disorders and their recorded mortality.

From the 2,040 chelonia reviewed, 94.26% were recorded as tortoises, 3.63% terrapins and 2.11% turtles. The most common tortoise species were Hermann’s tortoise, Horsfield’s tortoise and Mediterranean spur-thighed tortoise, while the most common terrapin species were musk turtle and yellow belly slider.

The study found that the most common disorders in tortoises were beak abnormality, overgrown nails and shell abnormality, while the most common disorders in terrapins were top and bottom shell abnormalities. Most of these disorders are externally visible and therefore, facilitate recognition and diagnosis. These disorders also often correspond with inappropriate husbandry but can also be related to internal diseases that are harder to identify and diagnose in these species.

Evolutionary survival has ensured that chelonians are good at hiding internal disease, and therefore this research highlights that greater owner awareness and yearly veterinary health checks are important to ensure diseases are diagnosed promptly and, when possible, treated.

Additionally, during the study period, death information was recorded for 9.90% of the chelonia. Despite some tortoise species being capable of living up to 100 years, the average age at death in the current study was only 7.32 years, suggesting that many of these animals are dying prematurely.

Dr Jessica May Hornby, exotic veterinary surgeon and lead author of the study, said: “This research has provided us with a base to start to understand what veterinarians are currently seeing in practice and therefore give an insight into the health of the chelonian population. People are no longer only keeping the more common species of pets, such as dogs and cats, so this data is vital to understanding where and how owners and veterinarians need further support and training to ensure these brilliant little guys get the veterinary care they need, especially when many should easily be outliving us!”

Dr Dan O’Neill, Associate Professor of Companion Animal Epidemiology at the RVC and co-author of the paper, said: “As an owner of three tortoises for over 25 years, these results have further emphasised to me the key roles that correct nutrition, good exercise and protection from predation play in enabling these special animals to achieve their potential century of lifespan.”

An independent high street pet store – Posh Pets in the North Norfolk town of Holt – has been put on the market as the owners get set to retire.

The premises in New Street is being marketed by The Norfolk Agents with a guide price of £170,000 and is being sold on online auction site Pattinson Auction.

The marketing of the property states: 

“The Norfolk Agents are pleased to bring you a successful commercial business situated on the high street in the highly sought after Holt. Currently a traditional pet shop, this is a commercial opportunity not to be missed as an investment or a new venture. The current owners have been in situ since 1991, running a popular business with locals and visitors to the popular North Norfolk town. 

“The shop floor is a vast space with an array of stock on offer throughout. The property has an excellent appeal from the front with a large window display. At the rear includes a staff toilet and extra storage space.”

Find out more on The Norfolk Agents website by clicking here

The online auction, which is open until the end of April, can be found by clicking here

Pictures taken from The Norfolk Agents website.

Following the success of the first ever National Pet Shop Day in 2024, Johnson's Veterinary Products has announced the return of this landmark event on Saturday, 12th July 2025. This year, the campaign will reach new heights with the official support of the Pet Industry Federation (PIF) and the British Independent Retail Association (Bira), creating a unified voice to promote and protect independent pet shops across the UK.

National Pet Shop Day was launched by Johnson's Veterinary Products in 2024 with a clear purpose -- to celebrate the vital role that independent pet retailers play in local communities while encouraging consumers to rediscover the value of shopping local. More than 200 pet shops participated in the inaugural event, helping to foster customer loyalty and increase foot traffic to stores. Building on this momentum, the 2025 campaign will offer even greater support for independent pet businesses, while amplifying the message that pet shops are the heart of the pet-owning community.

"At Johnson's, we have always held the tireless dedication of the nation's independent pet shops in the highest possible regard," said Paul Gwynn, Managing Director of Johnson's Veterinary Products. 

"These stores are more than just places to buy pet products -- they are community hubs where knowledgeable staff offer invaluable advice and hands-on support to pet owners. We are committed to championing the valuable work they do, and with the support of PIF and Bira, we will continue to drive positive change for independent pet retailers."

The involvement of PIF and Bira reflects a shared mission to strengthen and protect independent and smaller retailers on the high street. Both organisations bring industry expertise and a powerful advocacy platform to the initiative. Their combined efforts will not only reinforce the campaign's core messages but also highlight the unique value that pet shops offer -- from personalised customer service to expert knowledge on pet health and wellbeing.

"We share a common goal: to champion independent pet retailers and encourage consumers to embrace the benefits of shopping locally," said Nigel Baker, PIF CEO. "Independent pet shops play a crucial role in their communities, offering a level of personalised service and pet care expertise that cannot be replicated. We are excited to collaborate with Johnson's and Bira to ensure National Pet Shop Day 2025 is an even greater success."

Similarly, Bira's commitment to supporting independent businesses makes them a natural ally in the campaign.

Andrew Goodacre, CEO of Bira said: "National Pet Shop Day (NPSD) is a great event focused on important community businesses, many of which are small independent retailers. Bira is all about enabling the indie retailers to succeed – it is our one mission. Supporting NPSD shares the values of our mission by celebrating all that is good in the pet shop sector. It celebrates the hard working business owners who are passionate about supporting their communities. These people are equally passionate about helping customers get the best products and care for their beloved pets. I am often told that independents are at the heart of every good high street. I totally agree and pet shops are very much part of a vibrant high street."

National Pet Shop Day 2025 seeks to address the economic pressures facing the high street, reinforcing the message: ‘Use it or lose it’. With cautious consumer spending impacting independent retailers, Johnson's, PIF, and Bira are united in their commitment to support independent pet shops to thrive and serve as essential community resources, by highlighting the unique value these businesses provide -- from practical advice on common pet health concerns to offering tailored product solutions.

Pet shops and stores, selling pet products from across the UK are all invited to participate in this national day of appreciation.

For more information on how to get involved in National Pet Shop Day 2025, visit the official campaign website.

Pedigree Wholesale has appointed Eva Rupp as Senior Demand Planner in its Supply Chain team. Eva brings extensive expertise and a strong track record in her field, reinforcing our commitment to enhancing product availability and supply chain efficiency. 

Eva joins Pedigree Wholesale from Reckitt, where she played a pivotal role in managing the end-to-end supply chain for high-profile hygiene and health brands in the FMCG sector. In her previous role, she oversaw the full end-to-end supply chain, from supplier to market. This included new product implementation, demand forecasting, market collaboration, ERP/MRP implementation, supply management, and team development. With her extensive experience and expertise, Eva will undoubtedly be a valuable asset to the team and will significantly impact on our operations.

Pedigree Wholesale is thrilled to welcome Eva to the team. Her insights and experience will be crucial in driving innovation and efficiency across the business.

Melanie Malin, Head of Product, said: “We have been investing in our Supply Chain department to better improve our offering and availability, which are key factors in supporting our customers. Eva brings invaluable experience and fresh perspectives with her that will enhance our capabilities, and we are thrilled to welcome her to the Pedigree Wholesale Team.”

Westland Horticulture has announced the acquisition of Bulldog Products, a leading manufacturer in the wild bird food sector. Bulldog has a strong history and position in wild bird food manufacturing, and this recent acquisition reflects Westland’s commitment to investing in the thriving £400 million wild bird food category.

The addition of Bulldog will enhance the focus on product innovation, brand investment, supply chain and category development to ensure Westland is well-positioned to meet the evolving needs of customers.

This milestone demonstrates Westland’s dedication to create a better environment for every gardener, every garden and for wildlife to thrive today and tomorrow. 

Spring is in full swing and many vibrant migrant birds from Africa are arriving in UK gardens for the breeding season. Honeyfield’s resident wild bird expert Simon Smethurst, who is head of sales at Honeyfield’s, is sharing tips on how your customers can make their garden a 5-star nesting environment for many of these stunning transient species.

“Redstarts, Pied and Spotted Flycatchers, Blackcaps, and Willow Warblers are just some of the migratory visitors we can expect to see in our gardens each year,” said Simon. “All of them are primarily insectivorous, making traditional seed feeders less appealing. However, with the right feeding strategies, your customers can create a welcoming haven for these visitors.”

Simon advises your customers to:

• Choose the right feeders: Hopper feeders, ground feeding stations, or bird tables are ideal for these species, as they mimic their natural foraging habits.
• Offer suet-based feeds: High-quality suet pellets or blocks enriched with dried insects or mealworms, provide the perfect combination of protein and fat to sustain their energy levels during migration and breeding preparation.
• Replicate a natural feeding experience: Scatter some mealworms or small suet pieces directly onto ground stations or tables.
• Create an insect-friendly environment: Planting native shrubs and wildflowers can attract a variety of insects, offering a natural food source for these birds.
• Provide water sources: Setting up small water features for drinking and bathing can make your garden even more appealing.
• Encourage shy and selective feeders: Place feeding stations in quieter, sheltered areas, surrounded by foliage for safety and cover. 
• Provide a tranquil environment: Avoid abrupt movements or loud noises that could deter incoming birds.
• Keep food fresh: Supplementary food should always be fresh and in appropriate quantities to prevent waste and attract the birds you wish to see.

“With a little preparation and the right food offerings, your garden can become a vibrant haven for these remarkable spring migrants, allowing you to enjoy their striking plumage and melodious songs while playing a vital role in supporting their journey to breeding success,” said Simon.

Honeyfield’s offers an exceptional range of wild bird feeds designed to support wildlife throughout the changing seasons. Honeyfield’s suet blocks and suet pellets are premium, energy-rich feeds designed to support wild birds, especially during demanding periods like nesting and fledging. Packed with essential nutrients, they provide long-lasting energy, helping birds thrive. Easy to use and highly palatable, they will attract a variety of species to your garden.

By choosing Honeyfield’s, you actively contribute to the health and vitality of local bird populations, fostering a vibrant natural environment all year round.

The range is competitively priced and available from your local stockist.

To find out more about the Honeyfield’s range visit: https://www.honeyfieldswildbird.co.uk/