In This Issue
Business as usual for pet store as it recovers from fraudulent insurance claim
Purpose built to support health conscious pet parents
PATS Sandown visitor numbers announced – show attracts ‘high quality’ buyers and retailers
Picture round-up from the pet extravaganza
New grooming competition launched at PATS Sandown
Award makes new Be:Loved range an instant success
Vital increases service levels by opening new office
Fish4Dogs staff get a slice of the action
Pure Pet Food launches new dog food recipe
Broadreach Nature looks forward to Global Pet Expo
ADAPTIL and FELIWAY launch Pet Anxiety Month in March
Get your own copy of Pet Trade Xtra
Raw dog food firm recalls products for second time within a month
High Street retailers write to Chancellor calling for business rates reform
Brambles Charity Giveaway a huge success
Couple who sold puppies from illegal 'pet shop' avoid jail
PIF continues to refresh range of benefits for members
Pet lovers prefer a bit of Rovermance on Valentine's Day
Vital says love for pets is driving premium purchases
Henry Bell celebrates National Nest Box Week
The best of last weeks Pet Trade Xtra
PATS Sandown 2020 New Product Awards
PATS Sandown off to great start despite weather
Company says 'adios plastic' with new poop bags
New wholesaler launches into UK pet food market

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Fish4Dogs staff get a slice of the action


Fish4Dogs staff got a slice of the action when a company celebration was held to celebrate its brand refresh.


A layered cake was produced - representing the packaging colours across the Finest Complete range – for a tea party launch at the company’s head office in Worcestershire.


The event was hosted by Fish4Dogs CEO Graham Smith and Head of Marketing Jo Mulgrew, who led the brand refresh project.


Ahead of the celebration, each member of the team was asked to vote for their favourite colour from the new bags, and on the day, they were presented with a gift mug in their colour of choice.



The rainbow palette was mirrored across the canteen which had been decorated with balloons and banners in corresponding colours for the event.


Said Graham: “The brand refresh has been a significant undertaking and has resulted in a fresh and vibrant new look which will be rolled out across the Fish4Dogs range. Our company has a real ‘family’ feel and we wanted every member to be aware of what was happening and help celebrate our achievement.


“The new packaging is being rolled out across the various lines, with Finest Complete undertaken first and our extensive treats range being unveiled very shortly. This will allow us to showcase our new look more widely to the public, at Crufts, in March.”


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