In This Issue
Animal activist groups accused of using ‘bully tactics’ over reptile event cancellation
Garden centre cancels large-scale reptile event after pet shop licence warning
Ex Pets at Home director joins Dobbies
Dog food prices set to rise 50% by 2035, forecast shows
Su-Bridge acquires Autarky, Chudleys, Gelert and Gusto
Anti-pet-keeping report 'misleading’, says OATA boss
Muzzle Movement’s ‘Size Mitzy’ wins Innovation Award
What it means to win a New Product Award at PATS
New raw pet food superstore opens in Lowestoft
Ruby & Dexter’s wins TropiClean ‘Race To Vegas’ contest
ManyPets overhauls range for wider appeal
Kennelpak launches new Dylan Dental Treats
Doodlebone launches Dinky Dog Collection
Applications open for ‘Unleashed’ accelerator programme
Get your own copy of Pet Trade Xtra
Family secures £175,000 funding deal to launch pet cremation business
Retail trade body welcomes Spending Review commitments
Turning a dream into multi-million pound business
Best to Buy British
Lily's Kitchen launches Love & Pride range
New research explores why dogs reflect who we are
Nova Dog Chews launches Grain and Gluten Free Pâté
Mars expands BETTER CITIES FOR PET to help people and pets thrive
The best of last edition of Pet Trade Xtra
Pets at Home store damaged in extensive blaze at retail park
3P Enterprise expands European reach with new warehouse deal
The Nutriment Company acquires German firm Graf Barf
‘Spend £20 to save a £500 fine', Jollyes tells cat owners
Ruffingtons announces two national retailer listing wins
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Ruffingtons announces two national retailer listing wins

 

Ruffingtons, part of the Fold Hill Foods family, has secured its first two national listings. The range of artisan, patisserie-style dog treats, will be stocked across the UK in multi-site specialist pet retailer, Pets Corner, and within online retailer, Very

 

The major retailer wins come just 9 months after Ruffingtons began trading, including making a debut appearance at PATS trade show in autumn 2024. 

 

Ruffingtons has enjoyed a strong start, having invested in a robust marketing strategy from the beginning and earning high-profile endorsements from the likes of radio DJ Scott Mills, actor Bradley Riches, and TV personality Ollie Locke. Achieving these high calibre national listings, supplemented by a number of pet stores, cafes, garden centres, and countryside pubs to name a few, means the brand is set to continue to grow. 

 

Fold Hill Foods and Pets Corner have been family-run businesses since their inceptions in 1959 and 1968 respectively – a clear synergy between the brands, both committed to championing prolific pet care and love.

 

The world’s only carbon neutral pet store, Pets Corner is a leading retailer in the space that cares for pets, owners, and the community. Pets Corner will stock Ruffingtons’ full range, which includes a total of seven SKUs, retailing from £5.50. The iconic collection features the likes of Terrier Truffles, Canine Cupcakes, and Dog Eclairs.  

  • Biscuit Paws (RRP £5.50) 
  • Canine Cupcakes 4 pack (RRP £5.00) 
  • Canine Cupcakes 9 pack (RRP £8.00) 
  • Dog Doughnuts (RRP £5.00) 
  • Dog Eclairs (RRP £5.00) 
  • Marbled Dog Snaps (RRP £8.00) 
  • Terrier Truffles (£7.50) 

Known for stocking a range of well-loved and luxury brands, including carrying a number of designer ranges, Very is an ideal online stockist of the luxurious Ruffingtons pet treat range.

 

Customers will be able to purchase bespoke bundles of the artisan dog treats, retailing from £12.99. Alongside its standard boxed range, Ruffingtons also has a patisserie-style offering for its trade customers–ideal for hospitality and leisure businesses, where products can be picked by consumers and bought individually. Charmingly unique, these stands have been particularly popular since Ruffingtons’ launch in late 2024. 

 

Ben Mankertz, Managing Director of Fold Hill Foods said: “We’re delighted to be listed in Pets Corner stores, a brand that has such similar values to our own. It’s exciting that even more dog owners will get to experience the joy of Ruffingtons–the quintessential treat for your pet when words just aren’t enough to express your love.” 

 

To find out more about Ruffingtons or to enquire about stocking the range, head to the website

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