In This Issue
PATS acquired by leading global events company
PATS' new owner unveils Animal Health Division
Jollyes strengthens leadership team with new hires
Wilsons Pet Food expands natural dog treat range
Award-winning retailer celebrates 20th anniversary
Dog trainer's crowdfunding appeal to help therapy dog
WHM Pet Group hosts 200-year heritage celebration
Fold Hill launches premium dog treat brand to UK market
PFK Petfood Kitchen extends treats and sausages offering
Paleo Ridge launches new Senior Range within Paleo Plus
Report to help veterinary profession be more sustainable
Petcetera to distribute the award-winning Dog G8 Gate
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Police hunt shoplifter after pet store thefts
Budget delivers triple blow to independent retailers, says Bira
PetQuip announces UK confirmations for Zoomark
Pets at Home named in FT’s Europe’s Diversity Leaders list
BVA Young Vet of the Year 2024 finalists announced
Fat2Fin! - it’s in the name
The best of last edition of Pet Trade Xtra
Pet food firm secures £15m investment to fund future growth
PAWS Wholesale brings bestselling dog toy to UK
Pet food producer secures listings with Europe’s biggest online pet retailer
Picture special of designer brands arriving at Just for Pets
Leading UK petcare firm expands into new markets
PetQuip hosted first UK pavilion at Pet Fair South East Asia 
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Pet food producer secures listings with Europe’s biggest online pet retailer

Independent Yorkshire-based Burgess Pet Care is to have its Burgess Excel range stocked by Zooplus in Germany, a move that also gives it access to other European markets.

 

A total of 13 lines will be available, covering the Excel feeding plan that has been developed with vets and nutritionists to meet the specific life stage and lifestyle needs of rabbits and guinea pigs. 

 

A range of rabbit and guinea pig nuggets will be sold, including the groundbreaking Indoor Rabbit and Indoor Guinea pig nuggets, along with treats and hay. 

 

Mark Womersley, Managing Director at Burgess Pet Care, said: “We’re delighted to secure this listing, further opening up major international markets for us. To be able to share the expertise that we have developed in small animal nutrition over decades of research and development will help pet owners do the very best for their animals, and hopefully transform the way these pets are fed as we have done in the UK.” 

 

The range being carried by Zooplus caters for key life stages, with recipes for adult, mature, junior and dwarf species, as well as adapted lines for indoor rabbits and guinea pigs. Also included are two of the UK’s leading feeding hay products and grass-based baked treats. Burgess Excel is recommended by 92 per cent of British vets, a factor it is hoped will resonate in Germany, a country with one of the biggest small animal populations in Europe.

 

Burgess, which can be traced back to the 17th century as a milling business and now has almost 60 years of pet food production to its name, is behind Rabbit and Guinea Pig Awareness Weeks in the UK, as well as the inaugural Guinea Pig Welfare Forum, held in Birmingham recently. Research supported by Burgess showed that feeding muesli-style diets to rabbits can increase the risk of serious health conditions. As a result of this research Burgess is a muesli free company who believe that any species will selectively feed if given the opportunity.

 

While 85% to 90% of rabbits’ and guinea pigs’ diet should be quality feeding hay or fresh grass, Burgess Excel nuggets are specially formulated to provide the essential vitamins and minerals required, alongside specific functional ingredients depending on the animals’ needs.

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