In This Issue
Pedigree Wholesale cuts prices on over 150 top-selling brands
Independent pet shop owner vows to continue trading despite mounting financial pressures
RVC research recommends improvements to canine health
Franchise company OSCAR Pet Foods ceases trading
Closed pet shop premises put on the market
Dorwest launches new gut health supplement
Yorkshire brand announces launch of dog raincoats in bestselling style
Lily’s Kitchen unveils supplements and salmon oil range
Zoomark puts spotlight on pet-tech with launch of Next 5.0
Nylabone expands popular Gourmet Range
Leading dog expert to join The Dog-G8 Company at Crufts
Get your own copy of Pet Trade Xtra
Pedigree Wholesale appoints new Business Development Manager
Trade show Interzoo unveils new brand identity
Global pet food market predicted to grow significantly
World champion says dreams came true
Independent retailers cut costs and boost profits through sustainability
The best of last edition of Pet Trade Xtra
Closing down pet shop blames high-street decline
Urgent action needed on pet business licensing
Pet retailer reaches final of top SME event
My Anxious Dog founder wins top business award
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Lily’s Kitchen unveils supplements and salmon oil range

 

Lily’s Kitchen has unveiled a new range of supportive supplements and salmon oil for dogs. The latest launches from the B Corp pet food brand are designed to be incorporated into a daily feeding routine.

 

Developed with a vet, the supplements range contains carefully selected ingredients, including concentrated botanicals, to help give four-legged companions support, whether it’s for their coat, their joints, or their digestive system. The range also includes pure Norwegian salmon oil, which contains Omega-3, to help pooches crack on with their everyday mischief.

 

Rory Cowlam, Lily’s Kitchen vet ambassador, said: “The new Lily’s Kitchen supplements and salmon oil are designed to help support dogs’ mobility, digestion and skin and coat condition. They’re brilliant for adult dogs at every stage of life, helping to provide additional support for a range of particular needs that are important to pet parents and their pets. I would recommend feeding your four-legged friend one of the supplements alongside their meal and, if needed, the tablets can be broken in half.”

 

The Lily’s Kitchen range of supplements and salmon oil is suitable for all dogs from 12 months old. 

 

Lily’s Kitchen Joints & Mobility Supplements for Dogs - 60 Tablets, RRP: £17.50

These tablets are formulated to support joint health and flexibility. Developed with a vet, they’re made with glucosamine and chondroitin (building blocks of cartilage that help to cushion joints), green lipped mussel powder (a naturally rich source of Omega-3 – great for supporting healthy joints) and Boswellia concentrate (known for its anti-inflammatory properties). 

 

Lily’s Kitchen Bum & Belly Supplements for Dogs - 60 Tablets, RRP: £17.50

Developed with a vet and made with natural ingredients, the digestive support supplements for dogs are made with a touch of ginger root powder concentrate (known as a soothing ingredient) with pre, post and probiotics to help support a healthy gut microbiome. Portioned in a handy capsule, Bum & Belly can be sprinkled onto your dog’s food at mealtimes. When we say probiotics, we’re talking one billion gut-friendly bacteria!

 

Lily’s Kitchen Skin & Coat Supplements for Dogs - 60 Tablets, RRP: £17.50 

Developed with a vet and made with natural ingredients, these tablets contain carefully selected nutrients to help aid healthy skin. Each capsule is made with a mix of hyaluronic acid (to help hydrate and condition the skin), biotin and vitamin C (to help maintain a healthy coat), nettle concentrate (known to have natural anti-inflammatory properties) and fish oil powder (rich in omega-3 to help support our furry friend’s skin and coat condition). Shine on, doggos. Cue the slow-motion dog shake.

 

Lily’s Kitchen Norwegian Salmon Oil for Dogs - 500ml, RRP: £14

Developed by a vet, this pure Norwegian salmon oil is a natural source of omega-3 fatty acids, including DHA and EPA, to help support a pooch’s skin and joint health. Throw in the fact it has a delicious salmon taste, pet parents will get themselves a tail wag (or ten). The Lily’s Kitchen Norwegian salmon oil is perfect served over wet or dry food.

Charlotte Henderson, Head of Marketing at Lily’s Kitchen, said: “At Lily’s Kitchen, we aim to help pets live their best lives, and that’s exactly why we’ve developed this new range of supplements and salmon oil which we hope will help dogs all over the country start the new year on the right paw. “Just as pet parents are becoming increasingly aware of their own health and wellbeing, they’re making the same considerations for their pets. Supplements can help provide dogs with additional support, beyond the nutrition from their regular meals, for a particular need that is important to a pet parent and their four-legged friend, such as joint mobility or skin and coat condition.” 

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