Pet Trade Innovations is celebrating the achievement of its own brand – Bamboodles dog chews – being named a winner in the 5th World Branding Awards’ biennual Animalis Edition.
Celebrating the top 100 brands from the pet and animal industry, nominated by over 150,000 consumers from five continents, the Animalis Edition focuses on awarding the best pet and animal brands from around the world.
Animalis Edition Awards Ceremony was held at the stunning 13th century Hofburg Palace in Vienna’s historic city centre on July 3rd2025.
Bamboodles scooped the award for the National tier Brand of the Year in Dog Toys category, which is judged for being ‘stand-out’ in its home country and as a ’household’ name.
Pet Trade Innovations’ MD Steve Driver enthused: “We’re incredibly proud that Bamboodles has stood out in such a crowded UK dog toy chew market, earning recognition as a leader in innovation and inspiration across the global pet sector.”
With a unique judging and voting process, the World Branding Forum accredits points through three streams. Each contributing to a set percentage to the total score in evaluating the brands.
The Bamboodles is set apart with its clever manufacturing using natural bamboo and nylon fibres. Designed with a clever a T base – built for paws in both a T or Y shape, it appeals to the toughest of canine chewers.
With 70% of Britain’s dogs suffering from anxiety, Bamboodles offers an instinctual stress busting activity. Not only keeping dogs occupied, chewing releases endorphins that helps reduce anxiety whilst helping to promote dental health.
Available in small, medium and large, there’s a choice of infused natural scents – beef, roast chicken, peanut butter, bacon and there’s a fish option too!
Richard Rowles, Chairman of the World Branding Forum commented: “To be crowned 'Brand of the Year' with 70% consumer votes is the ultimate validation of a brand's powerful audience connection. It's clear recognition that this brand hasn't just met expectations; it has soared past them."
Pictured, left to right: Pet Trade Innovations’ Holly Shepherd and Liane Avery accepting the Award
