Pedigree Wholesale has appointed Kirsty De’Pledge as its new Business Development Manager for the South West region.

Kirsty brings a wealth of industry expertise, having previously managed the Pet Store at Prior Park Garden Centre, and also worked for Pets Corner. She also holds a National Diploma in Animal Management, further strengthening her understanding of the industry. 

Beyond her professional experience, Kirsty is an animal lover who shares her home with two dogs (Nutty and Bella) and three cats (Kitty, Tilly, and Ginge).

Kirsty said: “It's been a whirlwind of learning and adaptation in this fast past environment. I've had the opportunity to connect with colleagues across different departments, which has allowed me to gain valuable insights from their experiences.

“Everyone has been so supportive, and I feel like I have had such a positive and productive start. I am thoroughly enjoying my new role and am incredibly excited to see what the future holds."

Neil Carver, National Sales Manager, said: “Our sales team is at the heart of our business, and finding the right people to support our customers is essential. Kirsty brings a vast amount of pet retail experience, having walked in our customers’ shoes. Her first-hand knowledge and industry insight are invaluable, allowing her to truly understand and meet the needs of our customers. She is already settling in fantastically, and we wish her every success in her new role.”