The team at Pet Trade Innovations has revealed that its new brand, Wonderful World of Treats, is now available in Pets at Home stores nationwide. 

The pet retail giant offers the full range in 439 stores across the UK and will showcase the treats in-store using the brands’ colourful eye-catching displays.

Steve Driver Managing Director of Wonderful World of Treats and Pet Trade Innovations said: “We only launched the Wonderful World of Treats 9 months ago and it’s so rewarding to see how positively the brand has been received by the whole pet trade. 

“We are the first UK treat manufacturer to use biodegradable, plastic-free packaging, and we‘re striving to be carbon neutral. 

“Inspired by tastes from human cuisine, Wonderful World of Treats brings an exciting twist to your pup’s snack time, training session, or just for celebrating being a good dog."

With four varieties: Burger Hills, Sushi Forest, Pizza Oasis and Cake Mountains there are 12 recipes (Pets at home will be stocking 8 of the treat bags) with four being Vegan options, so the ‘Wonderful World of Treats caters for every canine preference. 

The Wonderful World of Treats is 100% natural and uses up to 24% air dried, locally sourced, single proteins including beef, chicken, duck, pork, salmon and white fish.

It combines healthy ingredients including avocado flesh, carob, seaweed, green tea extract, ginger, apple, carrot, kale, spinach, blueberries, thyme, parsley, shiitake mushrooms, and turmeric.

The Wonderful World range is minimally processed and hand-baked in the UK into bite-sized, semi-moist treats, shaped into each of the four distinctive varieties - burgers, pizza slices, cakes and maki rolls. 

Low calorie and bursting with flavours the Wonderful World of Treats is perfect for all reward-based training and enrichment.

Priced competitively, its convenient ‘pocket-sized’ 50g pack size encourages customers to try different varieties and explore the ‘Wonderful World’ range. 

A Pets at Home spokesperson added: “We’re excited to be stocking the Wonderful World of Treats range in our stores. With its natural ingredients and variety of flavours, it offers pet owners another great option when choosing treats for their dogs.”