In This Issue
PATS 2024 welcomes 260th exhibitor – JR Pet Products
Kennelpak establishes new partnership with US firm
Pets Choice acquires pet food brand Vet’s Kitchen 
US giant completes acquisition of Edgard & Cooper
UK pet industry steps up to help vulnerable pets
Stars line up with dogs to back ‘Bark For Our Parks’
Bella & Duke launches new product to make raw feeding easy while on the move
Promoting animal welfare on Media City billboard
TRIXIE celebrates 50 years with a new look
Companies champion wellbeing of ‘Dogs in Yellow’
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EzyDog returns to Goodwoof
Vets Now launches search for ‘Pet of the Year’ 2024
Bira calls for urgent action following ONS crime figures
Hector’s hot on the heels of his ancestors!
The best of last edition of Pet Trade Xtra
Vet pricing under scrutiny as Jollyes gets set to open new store in Northampton
Nutriment rebrands raw pet food for the modern pet owner
Renewed boost to international interest in PATS
PetQuip Awards 2024 now open for entries
New pet accessory business has story to tell
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Bella & Duke launches new product to make raw feeding easy while on the move

Leading raw pet food and wellbeing company Bella & Duke has launched its new air-dried meals as add-ons to existing subscriptions. ‘Ready, steady, raw’ is said to ensure all the goodness of the brand’s raw meals are made readily available without the need for a freezer. 

 

Currently stocking the first flavour – ‘Tempting chicken with beef’ – Ready, steady, raw is made from nothing but meat, offal and locally sourced fruits and vegetables, all air dried to lock in the essential nutrients and make raw feeding convenient and accessible, even when travelling.

 

Bella & Duke prides itself on providing the best nutritional value possible from its meals, this means that they come frozen at source, ensuring the meals are as fresh as possible once shipped direct to the customer’s door. There may be times when feeding your pet raw isn’t possible such as when travelling, but with the introduction of Ready, steady, raw pet parents across the country can leave their worries at home and comfortably know their furry friend can have nutritionally complete and balanced meals whilst on the move.

 

With the holiday season round the corner, the launch of Ready, steady, raw comes at a perfect time for pet owners that worry about not having the best nutrition available while on their travels with their pet. Ready in a matter of minutes, serving Ready, steady, raw is as simple as shaking up the bag to evenly distribute the flavours, measuring out the recommended amount, adding lukewarm water or a little bone broth to rehydrate, leaving to stand for five minutes, and then dinner is served.

 

The meals come combined with chicken and beef. Chicken is an excellent source of protein, B vitamins, and is lean too, while beef is packed full of iron, zinc, and selenium, which all combine to support your dog’s overall health.

 

Bella & Duke has also added green lipped mussels, a superfood which is naturally high in omega 3, ensuring healthy skin, coat, and joints too. Finally, for a dose of fibre, a boost of vitamins, and antioxidants too, carrots, apples, cranberries, chia seeds and flaxseeds are added into every bite. These boost the immune system, work to improve and aid digestion, provide vitamin C, support eye health, and more.

 

James Sturrock, CEO at Bella & Duke, said: “We’re always looking for ways to innovate and meet each and every need of our loyal customers. The introduction of Ready, steady, raw is something that supports us on our journey to do right by our pets and continue to offer nutritionally complete, species-appropriate meals no matter the circumstance. With the holiday season soon around the corner we’re excited to see our customer’s reaction to the new add on as we champion making raw feeding as convenient as possible to give our pets the healthy, happy and long lives they deserve.”

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