PAWS Wholesale has become the official UK distributor for American pet company Woof, whose product range includes the bestselling dog toy Pupsicle. 

Director Benjamin Bierman said: “We are thrilled to announce the launch of Woof in the UK! As the official import and distribution partner, we’re proud to bring Woof’s innovative products to retailers and pets across the country. 

“Woof is revolutionising the pet industry with a bold drive to innovate and deliver high-quality, unique products our pups love.”

Woof was founded in Denver, Colorado, by Daniel Haarburger with the intent to bring innovation to the pet space, specifically to dog enrichment. The first product the company launched was the Pupsicle, currently one of the bestselling enrichment toys in the US.

For more information visit pawswholesale.co.uk or mywoof.com