Hikari, exclusively available to the UK specialist pet trade via Pedigree Wholesale, has been named Brand of the Year at the prestigious World Branding Awards Animalis Edition 2025.

This marks another milestone for Hikari, a brand renowned for its scientifically formulated, specialist aquatic diets. Since 2019, Hikari has been the only ornamental fish food brand in Japan to win the National Tier Award three consecutive times, and now celebrates its fourth successive win with the Regional Tier Award.

Founded in Japan, Hikari began with nutrition developed for Nishikigoi (Koi), Japan’s national fish, and has since expanded to a comprehensive range of species-specific diets. Today, the brand is available in over 70 countries through an extensive global distribution network, distributed exclusively in the UK by Pedigree Wholesale.

The World Branding Regional Tier Award is presented to brands that are leaders in several countries within a particular geographic region, offering clear recognition of the brand’s leading share of the ornamental fish food market in Japan and its increasing global influence. 

A spokesperson from Hikari said: “We would like to express our gratitude to our worldwide distributors who have been making efforts to distribute and promote our products, and to our customers and hobbyists who have been patronising our products. We will continue our efforts to provide attractive Hikari® brand products in the future.”

Hikari® is also proud to announce that all 3 factories have obtained an ISO 22000 certification, making them the first ornamental fish food facilities in Japan to do so. This food safety management standard highlights Hikari’s® approach to quality, including extensive research and feeding trials conducted at its own Aquatic Laboratory. These high standards ensure the brand continues to meet the complex requirements of markets such as the EU, USA, Australia, and China.

For retailers, Hikari offers excellent profit margins and a wide range of impactful Point of Sale materials tailored to all types of stores, helping to boost visibility and drive sales across the full range. 

Hikari is exclusively available to the UK specialist pet trade via Pedigree Wholesale.

Visit https://petproducts.co.uk/hikari/ or speak to your Pedigree Wholesale Representative to find out more.