In This Issue
Former sales manager leads management buyout of award-winning Huskaloo brand
PATS 2025 and BETA International offer retailers unrivalled sourcing opportunity
Campaign aimed at raising standards in pet industry
Rosewood Pet Products unveils strategic vision for 2026
Waita Natural Treats secures over 100 stockists in first year
Pet food brand launches first-ever TV advert
Pet businesses urged to unleash their potential
Henry Wag and Dewkes launch treat box collaboration
Peake Petcare to showcase world-famous Soothing Ear Cleaner at PATS
EzyDog celebrates 30 years with new product launches
Purina launches oyster reef ocean restoration project
Nova Dog Chews launches new functional supplements
International success for LitPet supplement company
Harvest set to launch new wild bird food ranges
Get your own copy of Pet Trade Xtra
Pets Choice acquires former Kennelpak brands
Edgard & Cooper creates unique pet calendar
Cat behaviourist takes centre stage at The Cat Show Live
Bira calls for fresh thinking from new ministers
The best of last edition of Pet Trade Xtra
New pet and aquatic centre costing £2m opens
Mud Daddy embarks on ambitious doggy daycare plan
Vital's campaign to drive sales and consumer confidence
The Buffalo Co. agrees exclusive partnership with DECCO
Henry Bell transforms centre's wild bird care category
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EzyDog celebrates 30 years with new product launches

EzyDog UK is marking a major milestone, the 30th anniversary of the global EzyDog brand, by launching two exciting additions to its popular dog accessory line-up. Designed with comfort, performance, and durability in mind, the new products are available now via the EzyDog  website and selected pet retailers.

At the heart of the launch is the new FormFit Mesh Harness, a lightweight, breathable harness created specifically for dogs weighing under 14.5kg. Ideal for small breeds who often face fit and comfort challenges with traditional harnesses, the FormFit Harness features a ventilated mesh construction, fully adjustable straps, and an ergonomic cut to deliver all-day comfort. It's available in six colours and sizes ranging from XXS to XL, offering both functionality and flair.

Also new to the range is a Turquoise colourway of EzyDog’s Chest Plate Harness and Zero Shock Lead, two of the brand’s best-selling products. Combining the signature EVA foam chest support and patented shock-absorbing technology with a vibrant, modern hue, this colour refresh adds a bold visual element to EzyDog’s performance-driven offering.

 

“Thirty years on, we’re still driven by the same passion to build the best gear for active dogs and their owners,” said a spokesperson for EzyDog UK. “The new launches mark an exciting next chapter in our story, one where comfort, safety, and style go hand in hand.”

 

From urban walks to weekend hikes, EzyDog’s gear is designed to perform in real-world conditions, ensuring pets and their people are ready for any adventure.

 

Find EzyDog at Stand D29 at PATS 2025. 

For more information, visit: www.ezydog.co.uk

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