Two Battersea-based pet business entrepreneurs, Rory Hanna, and Archie Wilson, the founders of successful business start-up, PAWD DRINKS, are backing a campaign to get people out walking their dogs in the winter months by organising a social walk for dog owners in Battersea Park. It takes place on Sunday, 26 January starting at 10.30 am and meeting at the Albert Gate opposite the Albert Pub.

As well as having the opportunity to meet new people and fellow dog owners, the first 50 participants to arrive will win a PAWD DRINKS goody bag filled with dog treats, dog bags and other pet accessories. Also in attendance will be a pet photographer, pet nutritionist and behaviourist to give advice and attendees will also be able to try samples of the new WELLNESS Drink that PAWD DRINKS are about to launch.

Walk Your Dog Month is an international initiative designed to dust off those January blues and get people out and about, to meet other dog walkers and improve their own and their dogs’ well being. It is an ideal opportunity to lose a few pounds that have been put on during the festive season and also to help avoid pet obesity.

The third Monday in January is officially known as Blue Monday (20th January) and is based on a formula which calculates the weather conditions, the level of debt, the time since Christmas, time since failing our New Year’s Resolutions and low motivational levels.

To combat the January blues many people believe that this is a good time to start exercising, take up an activity you have wanted to do for ages and enjoy time with friends and family. Being with your four-legged friend also gives pet owners the opportunity to strengthen the bond between owner and dog as they enjoy long winter walks together.

Lynne Jones, owner of Therapeutic Mentoring who coaches individuals in all aspects of mental health and is a dog owner herself, says: “The simple act of taking your dog for a walk every day is beneficial not only for your health and well-being but the love and connection that this daily routine also provides helps to nurture you emotionally and spiritually as well.”

PAWD DRINKS believes that it is vitally important to exercise your dog in the winter months and to feed a good diet to improve your dog’s immune system and to protect the joints, coat and with quality supplements.

PAWD DRINKS is a new revolutionary and groundbreaking range of liquid health supplements, scientifically crafted to target the common health issues faced by our beloved dogs. These innovative products are the result of extensive research and development by world-leading animal nutritionists including Dr. Farshad Goodarzi Boroojeni and are veterinary-approved. Each formula has been carefully crafted to not only address specific health concerns but also contribute to the overall well-being of our four-legged friends.  

PAWD DRINKS are pH neutral and contain no acidifiers or preservatives and are available in three varieties, JOINTS, CALMNESS  and WELLNESS (soon to be launched) and each contains active ingredients and botanicals to tackle the common ailments and behavioural issues faced by dogs. They also help to keep your dog hydrated. The drinks have made the finals of several pet industry awards in 2024 and Rory and Archie won a place on the NatWest Accelerator Programme which is designed to help promising new businesses.

As well as feeding a nutritious diet and supplements, PAWD DRINKS also offer the following advice when it comes to walking you dog in the winter months:

• Make sure that they have a warm protective coat on and a strong collar and lead that are reflective in some way so that they are visible in the dark nights or in bad weather. 
• Make sure to dry their coats and paws after a walk and if out in snowy conditions, wash their paws to make sure that there is no salt left in the pads and fur as this can lead to issues if they lick their paws and moisturise them to stop cracked skin. Keep the fur short around the paws as well and preferably wear boots in snowy weather.
•  It is also important to plan ahead and look for cues if your dog has had enough of the cold.
• Carry a first aid kit with you if walking in remote areas and carry a flash light.
• Carry a drink for yourself and your dog.

For further information on PAWD DRINKS visit www.pawddrinks.com