Wilsons Pet Food has unveiled a brand-new range of freshly prepared meals for dogs, proudly made in Scotland. Each recipe is packed with prime cuts of meat, wholesome ingredients, and boosted with prebiotics and probiotics for optimal gut health.

Designed to meet the rising demand from pet owners who want fresh, high-quality meals without freezer space required, the innovative pantry fresh range, offers the nutritional benefits of fresh food with the convenience of cupboard storage.

The natural range includes eight delicious recipes, featuring single-protein options like beef, lamb, chicken, and turkey, as well as dual-protein blends such as venison & duck or fish & beef. Each meal is made with 61% to 74% fresh meat and gently steam-cooked at low temperatures to preserve flavour and nutrients – without the need for artificial additives, preservatives, or binding agents.

Packed with wholefoods, superfoods, vitamins, minerals and pre and probiotics, the nutritionally complete meals contain all the key essential nutrients that a dog needs for optimum health. Carefully selected ingredients support digestive health, joint care and mobility, healthy skin and a glossy coat.  With grain free or wheat free recipes, Wilsons fresh is also an ideal option for dogs with sensitive tummies.   Dogs can enjoy tasty recipes such as Beef with sweet potato, seaweed and chia, or Lamb & Rice with green beans, carrot and seaweed. 

The range also features two puppy-specific recipes, tailored to support brain development, strong bones and healthy digestion, giving young dogs the best start in life.   

Craig Wallace, Managing Director at Wilsons, said of the launch: "Wilsons Fresh is our biggest investment to date—and one we’re incredibly proud of. To contribute to improved nutrition in pet food means a lot to me personally and the whole team.  We’ve already done this with our cold pressed natural dry dog food, offering a healthier alternative that we believe is better than so much out there, without costing the earth. And now with fresh, we believe this is a step on from the mainstream options, but again at great value for the high quality, and comparable in price to a tin of premium dog food."

"By creating meals that are pantry fresh, we’re giving pet owners and stockists the convenience of fresh, nutritious food without the need for freezer space, providing healthier options to help dogs thrive. 

The freshly prepared meals are suitable for dogs aged 2 months and over and come in convenient 380g pouches. RRP from £3.60 per pouch. Available in cases of eight, with RRP from £28.80. Designed for cupboard storage, the meals stay fresh for up to four days in the fridge once opened. 

For pet owners who like to tailor their dog’s mealtimes, the fresh recipes also work perfectly as a mixer or topper alongside Wilsons Cold Pressed dry dog food, offering a nutritious and balanced diet.

For stockist information on the new range of Wilsons fresh, visit trade.wilsonspetfood.co.uk or  contact the team at sales@wilsonspetfood.co.uk.