Two of the UK’s leading trade exhibitions – PATS 2025 and BETA International – will come together at the NEC Birmingham later this month, to offer retailers an exceptional chance to explore the latest innovations across the pet, aquatics, equestrian, and country sectors…all under one roof.
The shows will run side by side in Halls 1 and 2 at the NEC respectively on Sunday, 28th September and Monday, 29th September 2025. PATS will also take place on a third day, Tuesday, 30th September.
Between them, the two events will bring together over 630 exhibitors, making this a must-attend for buyers seeking the most comprehensive range of new products across the industries they serve. PATS alone will host more than 430 exhibitors, while BETA International will showcase over 200.
PATS is entering an exciting new chapter under the ownership of Raccoon Media Group, the organisers behind the National Equine Show and a diverse portfolio of health, fitness, and outdoor events across Europe and the US. The company’s dedicated Animal Health Division will oversee PATS alongside its sister event, BETA International, as well as the well-established National Equine Show.
Exhibitors have welcomed the benefits of PATS and BETA International co-locating at the NEC.
Carl Doogan, general manager of TRM Pet and its parent company Equine Products UK, said: “It’s fantastic to see PATS and BETA International staged alongside each other this year. From a trader’s perspective, it’s a real win – bringing together the pet trade and equine industry under one roof. It not only maximises time and travel but also opens up new opportunities to discover crossover products, explore wider ranges, and build connections across both markets. Hosting these two respected shows side by side makes it easier to spot trends, strengthen networks, and get more value out of the visit – a real advantage for anyone in the trade.
Retailers are equally enthusiastic. Julie Sandercock, retail director at Sussex-based country store Bodle Bros, is a regular visitor to PATS and BETA International. She commented: “As a retailer of pet and equine products, news of PATS and BETA International moving to adjoining halls at the NEC was music to my ears. The easy access to the NEC is far more practical than the previous venues of both shows and gives us more incentive to attend.”
Both PATS and BETA International will retain their most popular features at this year’s events. The Aquatics Zone featuring the UK’s leading aquatics, watergardening and reptile companies, will return to PATS after a successful launch in 2024, while the New Starter Zone will host a growing number of start-up businesses.
The New Product Showcases will also be a major visitor attraction during PATS and BETA International, offering retailers a great opportunity to see and touch the new products they will be stocking for the coming season.
PATS will be presenting state-of-the-art grooming demonstrations, workshops and talks throughout the show while BETA International will feature talks by leading equestrian figures in the seminar theatre.
To register for free entry visit www.patshow.co.uk or www.beta-int.com. To make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.
