In This Issue
Award-winning brand set to open new store
Private equity firm to acquire MPM Products
National Pet Shop Day gains pace as sign-ups more than double for 2025
Pet industry leaders launch pet grooming guidelines
Pickles Pet Pantry wins European innovation award
Last chance to enter the PetQuip Awards
It’s The Dog's brings human-grade reassurance to treats aisle
PAWD DRINKS launches new packaging
Owners feel stronger bond with pets than family & friends
TropiClean dental care – a natural solution for every pet
ProtectaPet launches first cut-to-size catio
Get your own copy of Pet Trade Xtra
Albion Pet Foods appoints new head of sales
Lioness Lucy Bronze teams up with Purina
New study confirms that puppy training app, Zigzag, reduces future behavioural problems
Birmingham Dogs Home to host ‘fun-packed’ family day
Pet Business Disruptors podcast takes SuperZoo spotlight
The best of last edition of Pet Trade Xtra
Animal activist groups accused of using ‘bully tactics’ over reptile event cancellation
Garden centre cancels large-scale reptile event after pet shop licence warning
Su-Bridge acquires Autarky, Chudleys, Gelert and Gusto
Ex Pets at Home director joins Dobbies
What it means to win a New Product Award at PATS
Turning a dream into multi-million pound business
Family secures £175,000 funding deal to launch pet cremation business
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Su-Bridge acquires Autarky, Chudleys, Gelert and Gusto

Su-Bridge Pet Supplies, one of the UK’s leading pet product wholesalers, has acquired four established pet food brands – Autarky, Chudleys, Gelert, and Gusto – from United Petfood UK.

This strategic acquisition strengthens Su-Bridge’s position within the pet food market and aligns with the company’s long-term vision to deliver trusted, high-quality nutrition to pets across the UK. The four brands were previously acquired by United Petfood Uk Limited from Gold Line Feeds UK in December 2022.

“We are excited to bring Autarky, Chudleys, Gelert, and Gusto into the Su-Bridge family,” said Ian Manning, Managing Director at Su-Bridge Pet Supplies. 

“Each brand has a strong heritage and loyal customer base. We look forward to investing in their future and supporting both current and new retail partners with an even broader and more competitive offering.”

As part of this acquisition, Su-Bridge Pet Supplies Ltd and United Petfood UK Limited have formed a strategic partnership. United Petfood will continue to manufacture the brands at their state-of-the-art facilities, ensuring consistency in quality and supply. This collaboration allows both companies to focus on their respective strengths—United Petfood UK Limited on production excellence and Su-Bridge Pet Supplies Ltd on brand growth and distribution in the UK market.

The acquisition ensures continuity for current stockists and end customers while enabling Su-Bridge to enhance distribution, marketing, and product development efforts.

Both companies are committed to ensuring a smooth transition and continued product availability. Retailers and distributors can expect seamless integration and communication over the coming weeks.

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