In This Issue
Prefera acquires alternative protein petfood brand
New trade association launches to champion pet professionals and animal welfare
Entries now open for UK PetQuip Awards 2025
Jollyes fundraises for retired service animals charity
British companies head off for Zoomark exhibition
BeLoved Pet Products: Grooming, Wellness & Lifestyle Products, Inspired by Nature, Trusted by Retailers
New centralised pet database receives industry expertise
Karnlea makes splash with new doggie dental supplement
Major brand refresh for Benyfit Natural
Doodlebone launches Doodlecat range of accessories
The PATS website now available in five languages
PATS New Product Award winner set to hit the shelves
Wilsons expands cold pressed range for puppies
Get your own copy of Pet Trade Xtra
Last Chance to Win a Trip to Las Vegas with TropiClean
Years.com relaunches Wagyu Steak Lasagne for dogs after selling out within hours
Tuft App announces exclusive launch for pet groomers
The best of last edition of Pet Trade Xtra
Pedigree Wholesale announces sad news of the death of co-founder Terry Brown
Totally Natural Pet Products rebranded as DIBO
Record entry for Innovation of the Year Award
Jollyes removes small animals from stores
Dog Rocks: Award-winning, profitable, great margins and proven for your customers
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Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Dog Rocks: Award-winning, profitable, great margins and proven for your customers
Pet Trade Xtra Promotion

Dog Rocks have revolutionised lawn care for dog owners, offering a unique, natural solution to the age-old problem of dog urine burn patches on grass. As the original and only 100% natural product of its kind, Dog Rocks have garnered global recognition, including the prestigious Queen’s Award in 2016 and the King’s Award for Enterprise in International Trade in 2023, testament to the brand’s innovation, reliability, and international success.

 

Proven health benefits and safety

Dog Rocks are simple igneous rocks mined and only found in Australia, designed to be placed in a dog’s water bowl. They filter out impurities such as tin, ammonia, and nitrates from drinking water, which are the primary culprits behind lawn burn. Importantly, Dog Rocks do not alter the pH of the water or your pet’s urine, ensuring complete safety and no side effects for dogs or other pets sharing the bowl. Endorsed by vets and pet owners worldwide, Dog Rocks provide a cleaner water source and help maintain a lush, green lawn, naturally and effectively.

Exceptional trade margins and support

Dog Rocks offer excellent margins for B2B retailers, with a proven sales record and high repeat purchase rates. Trade partners benefit from a comprehensive support package, including:

  • Dedicated backup and customer service
  • Regularly funded promotions
  • Regular competitions for best in-store displays
  • Eye-catching leaflets and shelf-ready packaging
  • Bespoke merchandising solutions to suit your store layout

This robust support ensures you can maximise sales and engage your customers with confidence.

 

Why choose Dog Rocks over competitors?

Dog Rocks are the original, authentic, and regularly lab-tested product in their category. They are listed by all UK wholesalers in the pet, vet and gardening markets and are recognised as global market leaders. Imitators exist, but none match Dog Rocks’ combination of natural efficacy, safety, and global endorsement. With over 2 million satisfied customers, Dog Rocks deliver reliable results in 9 out of 10 cases, making them the most trusted choice for pet owners and retailers alike.

 

Available nationwide

Dog Rocks are available through all major UK wholesalers or direct from the supplier, ensuring seamless supply and convenience for your business. Stock the award-winning, best-in-class solution and watch your customers – and their lawns – thrive.

 

For more information

Visit www.dogrocks.com

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