In This Issue
IPN agrees to buy French pet food firm Sopral
Bamboodles wins National Brand of the Year Award
DIBO now available in-store across the UK
Tech tops pet owners’ dreams for the future
Celebrity TV vet Dr. Scott Miller to host The Cat Show Live
Why Natures Deli is the ultimate treat solution
The Buffalo Co innovates with new Thermacoo dog bowl
Dogonline.co.uk launches in the UK
DotDotPet launches in Jollyes pet stores nationwide
Grabbing the dog treat opportunity by the (protein) balls
Get your own copy of Pet Trade Xtra
Window art making a splash for Wirral Dog Food
Top recognition for ornamental fish food brand
Petplan offers advice on keeping our pets safe this BBQ season
The best of last edition of Pet Trade Xtra
Kennelpak put in administration with loss of 51 jobs
Wilsons launches fresh meals for dogs
Independent pet shop wins Retailer of Year award
Why PATS is such an important date in pet trade calendar
Sustainable dog chew brand set to launch in UK
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IPN agrees to buy French pet food firm Sopral

 

North Yorkshire-based Inspired Pet Nutrition has agreed terms to buy Sopral, a prominent branded pet food business serving the European market, with manufacturing operations based in France.

 

The transaction is subject to customary regulatory approvals and closing conditions. Financial terms have not been disclosed.

 

IPN is controlled by CapVest Partners LLP and Parquest, a leading investment firm.

 

Based in Pléchâtel, Brittany, France, Sopral is a leading manufacturer of branded premium dry petfood with a comprehensive range of high-quality nutritional solutions, including Pro-Nutrition Prestige, Pure Life and Protect brands. Sopral has a strong footprint and reputation in France and a fast growing online and international market presence in over 50 countries around the world. Employing over 130 people, the company operates a state-of-the-art manufacturing facility totalling 13,400 square metres and is known for its advanced in-house R&D capabilities.

 

Arthur van Benthem, CEO of IPN, said: “Sopral is an excellent and growing business, with a great team, leading brands and outstanding capabilities as a manufacturer of superior-quality pet food. This highly complementary strategic combination marks a significant milestone for IPN and provides us with a state-of-the-art manufacturing, logistics and sales platform to grow and realise our ambitious growth plans in the European market. We look forward to working with the Sopral team to build on their significant successes to date.”

 

Matthew Fargie of CapVest, said: “Following on from the acquisition of Butcher’s last year, Sopral is another great addition to the IPN platform, creating significant capability and scale to underpin IPN’s growth in Europe. The acquisition will unlock a number of new opportunities for organic and acquisition-lead growth and is a great example of CapVest’s passion for building strong, differentiated global companies through significant investment in people, technology, innovation, and capabilities.”

 

Thomas Babinet, Partner at Parquest, said: “When we invested in Sopral in 2018, our ambition was to unlock the company’s full potential together with the management team led by Yannick Guého. Collectively, we have transformed a quality-focused manufacturer into a premium brand, firmly positioned in high-growth markets. We revamped the flagship brands, strengthened the distribution network, launched an e-commerce platform, and doubled production capacity. We would like to warmly thank Yannick and his team for their unwavering commitment throughout this journey.”

 

Headquartered in Thirsk, North Yorkshire, UK, IPN is best known as the UK dog food market leader with its high-quality natural dog meals and pet treats under the “Harringtons”, “Butcher’s” and “Wagg” brands. With a strong commitment to natural, high-quality ingredients, IPN is dedicated to providing affordable nutritious pet food that supports the health and well-being of pets. The firm was acquired by international investment firm and buy-and-build specialist CapVest in 2020 and subsequently acquired Pet Food UK in 2021 along with its high quality and distinctively branded premium dog and cat pet food brands “Aatu”, “Barking Heads” and “Meowing Heads”. In August 2024, IPN acquired Butcher’s Pet Care (“BPC”), the UK’s leading wet pet food manufacturer.

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