In This Issue
The Nutriment Company acquires third business in 2025
Pet health brand Omni wins £75,000 Dragons’ Den investment
Meatly launches world’s first cultivated pet food
Pooch & Mutt expands its portfolio with acquisition of BIOME9
ManyPets crowned Pet Insurance Provider of the Year
New survey reveals what consumers want from independent pet shops
Highlighting the joys of dog-friendly restaurants
Mikki expands specialist Doodle range with new lines
Award-winning DotDotPet launches Mini Eco Towels
Get your own copy of Pet Trade Xtra
Independent trade association warns of 'troubled times ahead'
Does your pet really love you? Petplan reveals the tell-tail signs
Imitation – the sincerest form of flattery for CSJ
New RSPCA pod chats everything from robot pets to society going Dr. Dolittle
The best of last edition of Pet Trade Xtra
Jollyes pet store in Enfield put up for sale
Wilsons receives £1m investment to accelerate growth 
Pets & Friends now offers deliveries in 30 minutes or less
Leading trade exhibitions PATS and BETA International to run side by side at NEC
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Does your pet really love you? Petplan reveals the tell-tail signs

34% of dog owners and 28% of cat owners bought a Valentine’s gift for their pets last year?

 

With Valentine’s Day around the corner, we’re reminded that love comes in all forms—including from our pets. But how can you tell if your cat or dog actually loves you back?

 

Petplan has uncovered the top (and sometimes surprising) signs of affection from our furry friends. Whether it’s your dog staring into your soul or your cat presenting you with their behind (yes, really!), here’s what their behaviour actually means.

 

For dog owners (according to expert Dr Brian Faulkner):

  • Licking and wagging tails - While tail wagging doesn’t always mean happiness, a loose, swishing tail paired with affectionate licks is a sure sign of love.
  • Relaxed eye contact - If your dog looks at you with soft, relaxed eyes, they trust you completely.
  • Sharing toys - If your pup brings you their favourite toy, it’s their way of showing they enjoy your company.
  • Sleeping beside you - Dogs are pack animals, so snuggling up next to you means they see you as family.

For cat lovers:

  • ‘Gifts’ (yes, even dead mice) - If your cat leaves you a ‘present,’ they see you as family who needs to be taught how to hunt.
  • Tail talk - A high, twitching tail means your cat is happy to see you.
  • Head-butts - Cats mark their territory using the scent glands on their cheeks and head. So by head-butting or rubbing their chin against you, your cat is affectionately marking you out as theirs.
  • Presenting their behind: As cats identify each other by scent, if your cat presents their tail to your face it shows you’re one of their most trusted people.

For more information visit https://www.petplan.co.uk/pet-information/dog/advice/signs-your-dog-loves-you/ and https://www.petplan.co.uk/pet-information/cat/advice/10-signs-your-cat-loves-you/

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