BETA International will introduce a new feature – the Feed Hub – to this year's event, which takes place at NAEC Stoneleigh on 22-23 September.

Designed to provide feed companies with an area to showcase their brand, one of the biggest attractions in this area will be a dedicated talk space that will see the brands exhibiting present feed, nutrition and horse care related content to the assembled visitors. There will also be CPD points on offer for some of the talks, and the opportunity to ask questions of the people presenting.

“We're excited to welcome more feed brands to BETA International,” said Claire Williams. “Feed and supplements make up such a huge part of the industry and we wanted to create a place where education around these essential products was a priority. We'll be running these seminars in a 'silent disco' format with headphones for those listening, so they can focus on what's being said. There will also be the opportunity for Q and A too. We feel that this is a brilliant development for the industry and the event, we can't wait to see how well this is received.”

The dedicated Feed Hub will sit alongside the rest of the show, which is reaching sell out in terms of floor space. Alongside an incredible schedule in the evoke ® Seminar Theatre, the new Best Sellers Spotlight, Horse & Rider New Products Gallery, and the hundreds of brands under one roof, it's going to be an event not to miss!

For more information on the show or to get your free ticket (available to members of the equestrian trade), visit www.beta-int.com