In This Issue
Award-winning retailer reveals secrets of success
Pets Choice acquires five brands from PetLife International
PATS 2024 smashes attendance record
New pet category launched by Wolf & Badger
More pet firms should consider apprenticeship schemes
Petello expands Yak Cheese Chews range
Dorwest Herbs partners with broadcaster Kate Humble
Countrywide extends 30% Off Show Offer
A full rebrand & product launches from Wilsons Pet Food guaranteed to get taills wagging
PAWD DRINKS just keeps on growing
New Stay Well variety of Dr Veneta launched at PATS
DotDotPet takes on the world with international deals
EASYEAT secures new stockists at PATS
Get your own copy of Pet Trade Xtra
Dog G8 Company reaches 10,000 sales orders milestone on Shopify
Last call for tickets for PIF Awards 2024
Cat skewered in chest by bamboo saved by PDSA vets
New dog training and behaviour advice from Petplan and Dogs Trust Dog School
Two thirds of owners say having a pet boosts mental wellbeing
The best of last edition of Pet Trade Xtra
PATS moves to the NEC Birmingham in 2025
Watch the video of this year's PATS
Record-breaking awards celebrate industry excellence
Pets Choice surpasses £100m turnover during record year
Dobbies to close 17 stores as part of restructuring plan
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Dorwest Herbs partners with broadcaster Kate Humble

 

Award-winning herbal pet care experts at Dorwest Herbs have announced a partnership with television presenter and writer, Kate Humble, to support their annual campaign helping to calm anxiety in pets due to loud noises including fireworks.

 

Kate’s television career has spanned almost three decades, with her passion for wildlife and travel crossing over to broadcasting, including Springwatch, Escape to the Farm and Countryfile. As an avid dog lover and fan of natural supplements, Kate is supporting Dorwest’s calming range this autumn.  

 

Kate also comes with first-hand experience of supporting her own dogs with anxiety so understands how worrying it can be.

 

She says: “The most important thing to do is be calm yourself - and plan ahead. It’s always hard to know how to help, but Dorwest herbal remedies to calm are a fantastic solution. It’s great to be able to fully support their campaign, and I’ll be giving [my dogs] Teg and Mouse Scullcap & Valerian Tablets this year to help support their fireworks anxiety.”

 

Year on year firework events have become more popular and widespread, which can cause upset to pets everywhere. With 57% of households now owning a pet (Statistica 2023), the experts in herbal pet care at Dorwest help prepare pets with calming natural remedies for general anxieties, including:  

  • Scullcap & Valerian Tablets - with active herbs naturally supporting the calming pathways within the nervous system; reducing anxiety without immobilising muscles or causing drowsiness.
  • Valerian Compound - Containing pure extracts of three herbs in liquid form, it acts within just 30 minutes, with calming effects lasting for up to two hours.

Dorwest’s calming campaign for fireworks runs this year from 23rd September to 5th November, and annually conveys ways to keep pets calm and stress-free during fireworks season.

 

Kate is the ideal partner to support the campaign, as she believes looking after any animal is a huge responsibility – including keeping animals fit and healthy, ensuring a good diet and enough stimulation, and seeking other proven support such as herbal remedies, stating: “There is great pleasure to be had from having a happy, healthy animal – and the rewards you get in return are priceless.”

 

Managing Director at Dorwest Jo Boughton-White states: “We’re so excited to partner with Kate, as a lifelong wildlife enthusiast and dog lover! She’s got direct experience of anxious pets and has also seen the benefits of supplements with her own dogs, so it’s a pleasure to work with such an esteemed broadcaster within the animal industry.”

Until 5th November 2024, receive 25% off Scullcap & Valerian Tablets and Valerian Compound when bought together as a calming combo. Simply use promo code FIREWORKS24 at checkout.

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