Award-winning pet insurance brand ManyPets, already the top choice of hundreds of thousands of pet parents across the UK, has unveiled an entirely new range of insurance products designed to appeal to a broader range of pet parents.

The product overhaul is ManyPets’ biggest change to insurance plans since it launched pet insurance in 2017. The new plans are called Essential Care, Standard Care, Standard Care Pre-Existing and Complete Care.

The changes, which result from a recent ManyPets study of today’s market, as well as feedback from customers, highlight a number of well-loved features such as travel and theft cover, now available across the entire range, and improved dental cover as standard on the mid-range Standard Care, as well as the top Complete Care plan.

ManyPets’ flagship product, Complete Care, which was previously available with £15k of vet fee limit a year, is now also available with an impressive £20k vet fee limit, challenging the market for what premium pet insurance should look like.

ManyPets has long prided itself on offering that’s difficult to find elsewhere. That’s why it was one of the first pet insurance brands to offer cover for pets with pre-existing conditions. The new line-up still includes a dedicated product with cover for recent pre-existing conditions, in the Standard Care Pre-existing Plan. 

And, ManyPets has maintained its simpler approach to less recent pre-existing conditions in the new line-up. Conditions that ended two years or more before the policy starts are covered (with some limited exceptions).

The new range also still includes some ManyPets favourites, such as a MoneyBack optional extra that can repay 20% of the premium each year that customers don’t need to claim, a generous 15% multi-pet discount and free, unlimited video vet calls that don’t affect your premium.

ManyPets CEO, Luisa Barile, said: “Today’s customers want peace of mind and expect great value from their pet insurance. We’ve made it easier to see where ManyPets insurance plans stand out from the competition and to find a ManyPets plan to match your wallet. 

“Whether via price comparison websites or on manypets.com, we’re delighted to offer options from our affordable Essential Care all the way up to our leading Complete Care plan, which covers up to £20k in vet fees per year.

“Price and value continue to be critical for our customers. That’s why our strategy has been to help customers lower their premiums via more excess and co-pay options. Now, our latest product overhaul has fine-tuned cover features to make lower prices possible across all plan levels, as well as offering one of the market’s highest lifetime insurance cover levels, exceeding the market leader by thousands of pounds in benefit per year.”