Tickets are available for the Pet Industry Federation’s Business of Pets Conference 2025, taking place on 5-6 June at the Cranfield Management Development Centre; and with a record number of entries for this year’s Innovation of the Year Award, it’s set to be the most dynamic conference yet.

This year’s programme is packed with expert insight and practical takeaways, designed to help pet businesses of all sizes scale up, innovate, and thrive. From funding and finance; to AI, consumer trends and customer acquisition, the topics have been carefully chosen to reflect the real-world challenges and opportunities in the sector. 

Programme highlights include:

• Attracting Customers First: Key Strategies for Pet Business Growth – with leaders from Naked Dog and Claire’s Comfy Canines, this panel explores how to build your brand, prove market demand, and grow sustainably;
• Funding Your Pet Business: Exploring Accessible Finance Options - an expert panel session exploring practical funding options for pet businesses, including grants, loans, equity funding and debt finance.
• Turbocharging Your Business Growth – Cranfield University’s Martin Spiller delivers practical, high-impact strategies to help your pet business scale;
• Confessions of a Pet Entrepreneur – an honest, inspiring conversation with Gemma Stocks, founder of Herbal Dog Co, about the highs and lows of growing a pet brand;
• AI & Tech: Transforming the Future of Pet Businesses – meet the disruptors using AI to personalise customer experiences and drive operational efficiency;
• Interactive Workshops – including sessions on diversifying your business model and key legal considerations for launching and scaling your pet business.

Tickets include access to both days of the conference, as well as the popular networking BBQ on the evening of 5 June – a relaxed and informal chance to make valuable connections.

Whether you're a start-up, established brand, or looking to take the next step in your business journey, this is the must-attend event of the year for the UK pet industry.

Tickets are available now, with discounts available for PIF members. For more details and to purchase tickets, visit: petfederation.co.uk/the-business-of-pets-conference/programme-2