In This Issue
PIF Awards celebrate the Best of the Best
Revealed: 26 winners of prestigious PIF Awards
Popular pet shop ‘can’t survive’ licensing delay
CASCO Pet makes key appointments amid 'rapid growth'
First look inside Pets & Friends revamped store
Pet Brands brings more household names to UK market
Pet owners face fines as 1 in 5 choose not to microchip
BAM! continues growth in Asian market
Supreme Petfoods unveils UK Small Pet Market Report
Bella + Duke announces new platform as market soars
UK Pet Food to showcase at London Vet Show
Get your own copy of Pet Trade Xtra
Police hunt two men after pet store theft
Gifting business launches charity keepsake bauble for Blue Cross
Pet Health Club expands to boost care for pets
Animal Focused wins Start-Up Business of the Year Award
Northern Ireland pet travel scheme to be launch in June 2025
The best of last edition of Pet Trade Xtra
PATS acquired by leading global events company
Jollyes strengthens leadership team with new hires
Dog trainer's crowdfunding appeal to help therapy dog
Wilsons Pet Food expands natural dog treat range
Award-winning retailer celebrates 20th anniversary
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Wilsons Pet Food expands natural dog treat range

Wilsons Pet Food has launched a substantial selection of 100% natural treats for dogs. The range includes 17 new treats, each free from junk or fillers. 

 

The treats are available in a range of gluten and grain free options, each carrying health benefits. The treats are suitable for dogs aged four months and upwards and are available in resealable, fully recyclable bags.

 

Tempting Bites 

The new Bites range, available in 200g and 1kg, includes eight varieties, each 100% single-source protein, meat or fish. Options such as Goat Bites, Duck Bites, and Wild Boar Bites – each great for allergy support, improved skin and coat, and joint care. The new Pheasant Bites aid immune support, vision care and joint care; Whilst the Venison Bites are high in protein and rich in Omega 3 and iron.  Porky Bites, Fish Bites, Rabbit Bites and Duck Bites complete the range. RRP prices range from £7.99 to £8.99 for 200g bag and are available in 1kg.

 

Natural & Nutritious Treats

Eight additional treats offering a variety of health benefits: allergy-friendly, high in protein, dental hygiene, supporting healthy joints and bones, or mental stimulation. The range includes Beef Liver, Beef Tripe, Baltic Sprats, Chicken & Duck Necks, Rabbit Ears, Pig Ears, and Chicken Feet. Prices start from £6.99 for 200g and also available in 1kg.

 

Wilsons Wee Salmon Crunchies  

A first for the UK dog treat market. Freeze-dried 100% natural whole Salmon treats packed with Omega; promoting a healthy immune system, healthy skin and coat, and supporting joint health.70g RRP £9.99

 

Festive Goodies

For dog owners keen to treat their pets this festive season, Wilsons has launched special limited editions treats in time for Christmas. Made with natural ingredients, the Mince Pie Festive Treats and Turkey & Cranberry Festive Treats are grain free making them ideal for sensitive tummies. 70g RRP £4.00.

 

Craig Wallace, MD, Wilsons Pet Food, said: “We’ve been planning an increased range of natural treats for a while, but it made sense to wait until the full rebrand, ensuring all products would benefit from the new packaging and launch at a similar time. We’re pleased to offer such a diverse selection and for pet owners to feel assured that the treats are natural and nutritious.

 

“We’re particularly proud of the Wee Salmon Crunchies. We’ve been working with an innovative organisation in Scotland to support an ambition of zero waste across the Scottish fishing industry.  These tiny salmon are too small to be used in freshwater hatcheries and usually result in waste, so it’s great to be part of an initiative to repurpose these small fish and for dogs to reap the health benefits.”

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