According to Dog Friendly there are currently 65,000 (and growing at pace) dog-friendly establishments in the UK (cafes, restaurants, hotels, shops, farm shops, garden centres…) to accommodate the fact that 36% of UK households now own a dog.

Elsewhere crisps, nuts and all manner of alternative savoury bites generate + £24m for UK pubs, with 20% of pub goers regularly dabbling with some variety of nibbly treat that are incidentally becoming increasingly gourmet (e.g. snacks that pair with your favourite tipple…).   

This begs the question is the gourmet treats for your 4-legged friend opportunity being missed?  We’re not talking about the random jar of bone-shaped biscuits that might sit uninvitingly at the bar, we’re talking about a truly tasty nut butter themed treat with added nutritional worth.

Step forward human snacking pioneers, The Protein Ball Co who have created a protein-rich treat for discerning dogs (It’s The Dogs) who like to frequent the same pubs, bars and hotels as their pet parents.

According to It’s The Dog’s spokesperson, Naomi Newland, "initial trials within indie pubs have gone very well, in fact we’ve already secured a 30-strong listing within one of the South coast region’s on-trade heroes and are already in discussions with a some of the UK’s ‘big hitter’ pub groups."

Itsthedogsofficial.com