In This Issue
Jollyes launches price war against main competitor
Pets at Home installs 'Pets-Mess Tree' in Brighton
UK pet industry writes to Chancellor over Budget concerns
First look inside Pets at Home's new £1m Pet Care Centre
PATS supports Birmingham Dogs Home in 2025
UK-based pet brand hires four experts from US firm
Jollyes gets in festive spirit at new store opening
WildWash hopes to raise £10k for charity with new launch
Royal Canin leads campaign to tackle unethical breeding
Pet store to hold career day for would-be groomers
Double delight for expert using herbs to enrich cats' lives
Doggy Doggy Yum Yum voted Best Pet Treat
New canine brand aims to shake up pet food market
Chuckit! Max Glow range brightens up playtime
Get your own copy of Pet Trade Xtra
Police say blaze behind Pets at Home store may have been suspicious
JW launches new interactive dog toys
Vetpol graduate wins Nutritional Expertise category at SQP awards
Gas safety campaigners and RSPCA join forces to keep pets safe
Building bridge between European pet industry and Southeast Asian markets
Equestrian legends to speak at the 2025 National Equine Show
Webbox releases Christmas collection for cats and dogs
The best of last edition of Pet Trade Xtra
Award-winning retailer reveals secrets of success
Excitement builds for PATS 2025 at NEC Birmingham
Struggling pet shop vows to carry on following public support
Dog food brand aims to set new standard in UK market
‘Moving with the times’ key to pet firm’s success
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UK-based pet brand hires four experts from US firm

 

UK-based fresh cat food company has doubled its research team with four senior experts, formerly of US-based Nom Nom. The company said the move strengthens the brand’s position as a pioneer in fresh cat food, aiming to set new industry standards and enhance feline health through science-backed nutrition.

 

The appointments are: 

  • Research and Development Director Ryan Honaker, PhD (Microbiology), 
  • Senior Scientist Jirayu “Boo Boo” Tanprasertsuk, PhD (Biochemical and Molecular Nutrition), 
  • Scientist Devon Tate, MSc (Nutrition Science and Policy), 
  • Technical Product Manager LeeAnn Perry, MSc (Neuroscience).

Together, they bring over 75 years of combined experience and have extensively published on the benefits of fresh pet food diets, including improved digestibility and positive gut microbiome impacts.

 

KatKin’s innovative fresh cat food recipes, made from 100% human-grade meat and gently cooked to preserve nutrients, aim to prove scientifically that fresh diets are the healthiest option for cats. The team will spearhead studies and expand KatKin's growing dataset on feline nutrition, palatability and health outcomes.

 

Ryan Honaker said: "In a world where many vets are crying out for more comprehensive cat nutrition education, and cat parents are eager to learn how to make their pets healthier, KatKin’s commitment to science has one aim: to get cats the healthy, fresh food they were born to eat.

 

“With in-house vets and cat nutrition experts, our cat-first team is perfectly placed to make the UK’s healthiest cat food. And that means healthier, and therefore happier, cats – first across the UK, and then across the world.”

 

Since its founding in 2020, KatKin has delivered over 50 million meals to more than 200,000 cats across the UK and secured £32 million in funding to continue its mission of improving feline health through fresh, high-quality nutrition.

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