Pet food brand Lily’s Kitchen is joining forces with LGBTQIA+ charity, Switchboard, to launch its new limited edition Love & Pride range for dogs and cats.   

As a longstanding ally to LGBTQIA+ communities, Lily’s Kitchen will be continuing its support and donating 100% of profits in the UK from its Love & Pride recipes to its charity partner Switchboard, who offer essential helpline support for the communities nationwide. 

Pets are the perfect example of unconditional love in its purest form, so what better way to show your pet you appreciate their everlasting devotion than with a recipe powered by love and pride?

The Love & Pride recipe for dogs is lovingly crafted with freshly prepared, proper chicken and natural ingredients. This recipe contains a nutritionally complete medley of wholesome vegetables and a botanical blend, including red pepper, courgettes, carrots and blueberries. Better yet, it contains everything dogs need to flourish and live a healthy life. 

The B Corp pet food brand’s Love & Pride Paté for cats is made with natural ingredients including freshly prepared proper chicken, with pork, cod and shrimp. The new grain-free recipe is nutritionally complete and balanced, and made with no added sugar – because your kitty is sweet enough as is. So those who pick up the new recipes will not only be contributing to an incredible cause; they’ll also be serving up extra special grub for an extra special pet! 

Charlotte Henderson, Head of Marketing at Lily’s Kitchen, said: Our pets don’t discriminate or judge, they lead with love, and that’s the message that we at Lily’s Kitchen want to share. Our limited edition recipes, lovingly made with natural ingredients, will see 100% of profits* donated to our charity partner, the national LGBTQIA+ support line, Switchboard*, to support the life-changing work that they do. Let’s learn from the love of our furry family and share it with the rest of the world.”