identi, the pet protection expert and one of the UK’s longest established pet microchipping services, has signed a five-year partnership with Cats Protection to provide the charity with identichip microchips.
As part of this, identi has also committed to supporting Cats Protection in raising awareness of the importance of microchipping pet cats, which becomes compulsory in England on 10th June 2024. Through a paid media partnership, the joint campaign aims to empower both professionals and cat owners by providing guidance and resources to help ensure compliance with the new regulations and overall cat welfare.
Commenting on the partnership between Cats Protection and identi, Amy Spratt, product and marketing manager at identi, says: “The deadline for mandatory cat microchipping in England draws near and according to the Cats Protection CATS Report 2023, there are up to three million cats across the UK that are still unchipped[1]. The new collaboration between identi and Cats Protection has come at a pivotal moment and will help ensure our commitment to creating a safer, happier environment for cats nationwide.”
Stacey Hamilton, corporate partnerships account manager at Cats Protection, informs us: “Microchips are a safe and permanent method of identification which provide a simple and effective way of reuniting cats with their owners should they be lost, injured or stolen. Cats Protection campaigned for the compulsory microchipping of pet cats to be introduced in England and we are delighted to be partnering with identi to raise awareness of this new important legislative change for cat owners. This partnership will positively impact cat welfare as we will collectively support professionals and cat owners with the upcoming microchipping legislation in England, and for years to come. We are looking to work towards a future where every pet is protected and every cat owner is supported throughout the country.”
For further information on identichip microchips visit https://identichip.co.uk or email contact@identichip.co.uk.
