In This Issue
Ex-Formula 1 champ drives on to the premium pet food scene with range of raw products
Retailers can boost revenues through pet portrait scheme
Ringwood pet store completes transformation
Beco's cat bowl shortlisted for top international award
Strong seminar line-up at PATS Telford in September
Tesco launches pet help hotline
Record-breaking Bring Your Dog To Work Day goes viral
Chuckit! launches of new collection of dog toys
Get your own copy of Pet Trade Xtra
Pet retailer stocks a world-first in dog treats
Tetra Wins Innovation Award for R&D
BVA urges UK governments to protect the status of vets and vet nurses in Brexit negotiations
Alpha Feeds heading for Midland Game Fair
Pet shop comes to rescue of dog charity
Pets Corner staff get ‘hands on’ with new charity scheme
Vitalin support Countryfile Live
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Alpha Feeds heading for Midland Game Fair
Performance dog food experts Alpha Feeds will be attending the Midland Game & Country Fair on September 17 and 18 at Weston Park, Shropshire.

The Midland Game & Country Fair is a wonderful show and a brilliant annual meeting place for all country sports enthusiasts and dogs.

Alpha Feeds has more than 100 years of history and heritage and take great pride in providing an exceptional quality range of products.

The team from Alpha Feeds will be out and about at the event helping visitors with any questions or those seeking advice on what food is best suited for their dog. This is a great opportunity to learn more about the performance dog food range and the hugely popular Alpha Ferret Feast.

Look out for the Alpha Feeds range which includes Sporting Puppy, a complete hypoallergenic food, nutritionally formulated to provide puppies of sporting working and racing breeds with the essential ingredients for the best possible start in life.

Alpha Junior & Active provides a complete and balanced diet for Junior dogs from six months old and meets the needs of all Active dogs and the physical demands they face.  Carefully formulated to include fish meal, which is very rich in essential amino acids and whole linseed, rich in Omega 3 fatty acids to provide supple joints, a strong heart, healthy skin and a shiny coat.

Alpha Adult Maintenance with Chicken & Rice is rich in Vitamin B to optimise protein and energy digestion while Alpha Adult Maintenance with Beef is nutritionally formulated as a low energy complete diet, and is suitable for the less active or older dog.

Sean Cox, of Alpha Feeds, said: “I am delighted we will be at The Midland Game Fair this year. It is a very popular event attracting people and dog owners from across the country to enjoy a great day out.

“As a company we specialise in producing food for working, sporting and racing dogs who need to perform at their best and what better place to see these type of dogs in action and competing.”

For further information contact Alpha Feeds on (0844) 800 2234 or visit
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