Former sales manager leads management buyout of award-winning Huskaloo brand
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Terry Barber, the former UK sales manager for Tailor-Grace Ltd, has successfully led a management buyout of the multi-award-winning cat litter brand Huskaloo.
Terry, the director of newly formed entity Fearless & Feral Ltd, said: "Together with my fellow shareholders, we are proud to be the new owners of this next-generation cat litter brand.
"Huskaloo remains the future of the cat litter sector, driving much needed change and cutting-through the significant ‘greenwashing’ and misrepresentations being thrust on consumers."
Looking forward, he added: "2026 is going to be a very exciting year for Huskaloo. We have incredible support from leading experts to help drive the environmental messaging around cat litter. We also have some super exciting new products which will position us as the most knowledgeable, innovative and category leading experts in the cat hygiene sector."
The Huskaloo brand has won multiple awards since it was launched, including the PIF Innovation of the Year Award in 2023.
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