Dorset-based artisan ice cream maker Baboo Gelato is to launch a new variety of its Doggy Doggy Yum Yum treat at the Farm Shop and Deli Show at the NEC Birmingham from 7-9 April.

The new variety of Doggy Doggy Yum Yum is Apple and Blueberry and is made from coconut milk instead of dairy so it is kinder to dogs’ tummies, includes organic agave syrup rather than refined sugars and uses vegetable fibre as a stabiliser which avoids any ultra processed food emulsifiers or stabilisers being used in the product. Given as an occasional treat after a long walk in the countryside, the park or on the beach this tasty treat is perfect way to reward your dog. 5p from every pot sold of Doggy Doggy Yum Yum is also donated to the Dogs for Good charity.

The company’s Sam Hanbury said: “We are finding limitless demand during the summer not just from obvious pet retailers and specialist dog friendly places, but from ordinary cafés, pubs, restaurants, and tourist destinations.  It just seems that most savvy people involved in Food & Drink want some of the poochie pound and we can help with a classy product, well supported with point of sale which includes stickers, leaflets, posters and an A-frame sign which comes complete with space to put a dog bowl underneath it. We also provide branded freezers to those who want to stock the Baboo Gelato range of products.”

Pet shops and specialist pet stockists should order Doggy Doggy Yum Yum through Pedigree Wholesale. For point of sale enquiries contact Sam Hanbury at sam@baboogelato.com or 01308 488629.