London-based business start-up and pet health supplement company, PAWD DRINKS is celebrating major success this month following their debut at PATS. Having made the finals in three categories at the PetQuip Awards all their hard work has also resulted in making the final in The Supplier of the Year Category at the Pet Industry Federation Awards which will be presented in November.

Founded by young entrepreneurs and old friends, Rory Hanna and Archie Wilson who were looking for an easier way to administer supplements to dogs other than in pill or powder format, their innovation PAWD DRINKS made the finals of the PIF Innovation Awards in June where they met and were accepted onto the NatWest Accelerator Programme. Their debut at PATS has reaped even further rewards.

Rory said: “As one of the youngest businesses at PATS, we were amazed by the interest we had from the largest of players including the major pet wholesalers and we have been accepted to stock one of the largest chain of pet shops in the UK with our drinks. We will be announcing that in more detail later on when everything is in place. I believe this is a testament to all the hard work we have done building the brand organically. Over the summer the PAWD team has been present at over 60 days worth of events, building brand awareness at dog shows, equine events, pet shows and trade events. With this interest from the large players, it is proof that the concept has been validated, and the ball is beginning to gain momentum. We look forward to a big Q4 in the run-up to Christmas. We are seeing great opportunities to promote our CALMING DRINK in particular in the run up to Bonfire Night and the festive season.”

PAWD DRINKS’ products are receiving five star reviews from customers and PATS was the perfect opportunity to test market a new variety for all dogs. This product will be officially launched later on this year.

PAWD DRINKS is a revolutionary and groundbreaking range of liquid health supplements, scientifically crafted to target the common health issues faced by our beloved dogs. These innovative products are the result of extensive research and development by world-leading animal nutritionists including Dr. Farshad Goodarzi Boroojeni and are veterinary-approved. Each formula has been carefully crafted to not only address specific health concerns but also contribute to the overall well-being of our four-legged friends.  PAWD DRINKS are pH neutral and contain no acidifiers or preservatives.

The drinks market for pets is relatively new but growing and PAWD DRINKS tackle a number of important areas. As well as hydration and wellness, PAWD DRINKS are absorbed more quickly andefficiently by a dog's body compared to pills, powders and chews.  This is important when addressing certain health or behavioural issues and when you need a fast result. Administering liquid supplements to dogs is easier than giving them pills or chews, especially for dogs that are finicky eaters or have difficulty swallowing. Liquid supplements can be mixed into their food or water, making it less likely for dogs to detect and refuse them. You can also customise dosage. They are palatable, achieve faster results and are gentle on the digestive system. PAWD DRINKS are less likely to cause irritation or discomfort compared to some pill formulations.

PAWD DRINKS Joints has been formulated to address stiffness and joint mobility with up to 80% of all dogs suffering from some form of mobility issues over the age of 8. PAWD DRINKS Joints contains natural ingredients, such as ginger, acerola powder and devil’s claw root to support joint mobility. 

PAWD DRINKS Calming will help to relax and soothe your dog in any anxious situations. This can be in the form of separation, social, travel or noise anxiety, with around 50% of dogs showing significant fear in response to thunder or fireworks.

So as well as helping to keep your pet hydrated, you can tackle some of the many problems that affect dogs helping to improve their overall wellness.

Costs:  Feed a dog from £1.99 a day, 28 bottle £55.99 subscription deals are available.

For further information please visit: www.pawddrinks.com