As the Collagen supplement market continues to soar in human healthcare – valued to reach £7 Billion by 2025 – it’s no wonder there’s a growing demand in the pet sector. 

Known as a beauty supplement, make no mistake Collagen also promotes strong joints, healthy skin and coat, and healthy digestion by strengthening the gut lining. 

Backed by a raft of new science* that unpicks why adding collagen to your dog’s diet could not just be beneficial, but critical to your pooch’s wellbeing.

As the aging process begins, collagen production slows down gradually, but consistently overtime.

By adding bio-available Collagen to your dog’s daily diet and enrichment routine, Nothin’ to Hide’s new Dental Chews offer a new ‘multi-functional’ Collagen supplement. 

Distributed in the UK by Pet Trade Innovations, Managing Director, Steve Driver, commented: “We’re very impressed with the quality of the Nothin’ to Hide range as providing ethical enrichment. Apart from being 100% natural, the Dental Chews offer 97.6% digestibility compared to others at only 40-50%. Plus, tackling plaque and tartar build up with its textured finish and a crunch factor that fulfils a dog’s instinctual need to chew for both enrichment and wellness.”

With research from the Royal Vet College suggesting over a third of ‘pandemic’ dogs show separation anxiety and other anxiety driven behaviours, chewing offers a natural remedy, promoting the release of ‘happy hormones’ for mental wellness’.

These 100% natural Dental Chews combine unprocessed Beef Gelatin (Collagen) and Beef from humanely reared (antibiotic free) grass-fed cows on Fieldcrest Farm.

Sealing in the goodness of Collagen’s essential proteins, including glycine, proline, and hydroxyproline by slowly baking, and combining with Cassava root.

Interestingly the Cassava plant is renewable and sustainable, and the root is rich in Vitamins A and C, which combine to enhance the absorption of the collagen in every Dental Chew. 

Once baked, the textured bone shaped Dental Chews are dipped and glazed with a choice of three natural gravies, whether its beef, chicken or peanut butter, all are free from any additives, or synthetic ingredients. 

The Nothin’ to Hide range is available exclusively at its sole UK distributor Pet Trade Innovations. https://pettradeinnovations.com/